Each summer season pets are injured or killed when trapped in locked, scorching automobiles. The HEATSTRIKER is a brand-new, revolutionary, software permitting folks to interrupt a automotive window and rescue pets in misery, with the help of Swedish legislation. Launched nationwide in Sweden this summer season, in pet shops and on-line, Arken Zoo, the main pet provide chain within the Nordics, desires to ship a transparent message; no pets needs to be left in locked, scorching automobiles.
The HEATSTRIKER is an revolutionary software, combining a hammer, that enables breaking the automotive window, mixed with a bottle, offering the pet with water instantly upon rescue. The HEATSTRIKER might be bought in a restricted version in chosen shops throughout Sweden.
Sarah Frelin Ekvall, Advertising Director at Arken Zoo Sweden says: “With the HEATSTRIKER we give folks a software to save lots of lives, permitting folks to behave in the event that they see pets at risk and supported by legislation. Launching a probably lifesaving product along with an in retailer and on-line marketing campaign, the HEATSTRIKER is our most impactful and significant marketing campaign up to now.”
On a heat summer season’s day the temperature in a locked automotive can quickly enhance, turning the automotive right into a loss of life lure. Swedish legislation states that in an emergency, that means an imminent menace to the trapped pet’s well being or life, one is allowed to interrupt a automotive window to rescue the pet from hurt or harm.
“We at the moment are capable of inform and help pet house owners alongside their journey as accountable pet house owners. Primarily, we hope that the HEATSTRIKER won’t ever be required, and as an alternative function an necessary reminder that automobiles are for transportation solely, by no means to go away a pet in a locked, scorching automotive, not even for a ‘fast, couple of minutes’”, Sarah Frelin Ekvall continues.
Arken Zoo is Sweden’s largest pet provide chain with greater than 100 shops nationwide. It was additionally awarded the “Model Journey of the Yr” accolade in Sweden, in Could 2023. Over time, Arken Zoo has launched a number of inventive campaigns which have been famous within the press and enterprise media.
“We’ve got been working with BCW Sweden for a few years, and with the HEATSTRIKER, we have now hit the nail on the pinnacle with messaging for our 2023 summer season marketing campaign, which feels extremely inspiring. Because the main pet provide chain, we at Arken Zoo all the time attempt to search out environment friendly and artistic methods to maintain pet house owners effectively knowledgeable on pets’ well being and security”, Sarah Frelin Ekvall concludes.
The HEATSTRIKER marketing campaign launches in June 2023 and contains instore posters, onsite parking indicators with the precise product and on-line informercials and data on the product, tips on how to stop heatstroke and what to do if a heatstroke does happen in pets.
Nora Mäki, Account Lead at BCW SWEDEN says “We noticed the chance to invent a bodily product along with a robust message to create an impactful and emotional marketing campaign, supported by the Swedish legislation. At BCW Sweden, we too love animals, and the urgency, improvement and end-result of this marketing campaign has hit dwelling. If this marketing campaign may save only one pet from harm or loss of life in a scorching, locked automotive, we couldn’t be happier.”
How the HEATSTRIKER works
The HEATSTRIKER is a software that can be utilized to interrupt the automotive window in an emergency. It additionally has a water container/bottle hooked up to it enabling to shortly provide liquid for the rescued pet. In accordance with Swedish legislation, most people has the fitting to interrupt a automotive window in an emergency if a pet is in misery, that means that the animal’s well being or life is at risk. The one who breaks/smashes the window should even be ready to establish themselves to the police and automotive proprietor and to offer a witness account.
The HEATSTRIKER is on sale for a restricted time at chosen Arken Zoo shops round Sweden. All proceeds from the sale of the HEATSTRIKER might be donated to the Swedish Animal Ambulance, a not-for-profit group run by volunteers serving to animals and pet house owners in want, providing a secure {and professional} transport to the vet, animal hospital or different acceptable company. This manner Arken Zoo might help much more pets get the assistance they want.
If you see an animal in misery, trapped inside a automotive
Earlier than utilizing the HEATSTRIKER, one should assess the scenario and attempt to learn how the animal within the automotive is doing. Comply with these steps to make sure no pets are injured or killed in a scorching automotive:
Why scorching automobiles are harmful
In the summertime, the temperature in a stationary automotive can rise shortly, by many levels, in just some minutes. Because of this a traditional Swedish summer season day of 18-20°C (64.4-68°F) is absolutely ample for the automotive to develop into a warmth lure and due to this fact a hazard for pets trapped inside.
- For a pet trapped in a automotive, excessive temperatures can shortly result in overheating and, in worst case, a heatstroke, which in flip may cause harm and, within the worst case, loss of life of the pet.
- In accordance with Jordbruksverket, the Swedish Board of Agriculture, one mustn’t ever go away an animal unattended in a automotive if there’s a danger that the temperature contained in the automotive may exceed 25°C (77°F).
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For extra data, please contact:
Sarah Frelin Ekvall, CMO, Arken Zoo
[email protected]
About Arken Zoo
Arken Zoo is Sweden’s largest pet provide chain with greater than 100 shops nationwide. Arken Zoo is a part of the Musti Group with a complete of round 280 shops within the Nordics. Via bodily shops and e-commerce, Arken Zoo provides a large and inexpensive vary of services and products of the best high quality for Swedish pet house owners. Extra necessary than the corporate dimension is our organizational imaginative and prescient to make the lives of pets and their house owners simpler, safer, and extra enjoyable. Welcome to Arken Zoo. We love animals.
