In an setting the place the decision-making course of is 350 days lengthy, it’s extra necessary than ever to familiarize yourself with what your consumers truly care about. And that’s exactly what we uncover on this episode with Merkle B2B’s UK CEO, Rob Gold.
He joins Deputy Editor, Lucy Gillman, for a deep dive into their analysis, The Superpowers Index – a survey of three,622 B2B consumers to unearth the decision-drivers which might be enterprise essential. The pair talk about the importance of security, why worth isn’t all that, and if you wish to attain your viewers of tomorrow you’ll be able to’t simply meet expectations, however surpass them.
Wish to be taught extra from Merkle on the best way to win the c-suite of tomorrow? Be part of us at Ignite London on 29-30 June and get the sensible data you must drive better outcomes throughout each factor of your advertising technique. You’ll discover actionable options to your greatest pain-points throughout two days of panel discussions, networking, interactive workshops, roundtables and coaching periods.
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