The HubSpot Weblog’s State of AI Report [Key Findings from 1300+ Business Professionals]

This makes enterprise leaders extremely optimistic about AI, with 68% saying it could actually assist their firm scale in a method that may be not possible with out it.

65% suppose if it was absolutely applied, their enterprise would see unprecedented progress, and one other 65% see AI having an identical impression on productiveness as the commercial revolution had.

About 62% of leaders have already invested in AI for his or her staff to make use of. 71% of them report a optimistic ROI and 72% say it makes their employees extra productive.

2. AI permits extra time for probably the most impactful work.

95% of execs utilizing AI say it helps them spend much less time on handbook duties, spend extra time on crucial elements of their function (88%), the elements of their job they take pleasure in most (85%), and on the inventive elements of their function (83%).

63% of entrepreneurs utilizing generative AI to make content material say it performs higher than content material made with out generative AI.

In the meantime, 89% say it improves the standard of their content material and 83% say it helps them create considerably extra content material than they might with out it.

In relation to advertising and marketing content material particularly, AI also can streamline processes.

A whopping 84% of bloggers utilizing AI and/or automation say it is efficient at aligning net content material with search intent. Moreover, 80% say it could actually assist enhance person expertise, 74% consider it advantages their SERP rating, and 80% say it could actually assist increase Search engine optimisation.

Exterior of promoting, 85% of salespeople utilizing AI say it makes their prospecting efforts more practical, permits them to spend extra time promoting (79%), and helps construct rapport quicker (72%).

Lastly, 84% of customer support reps who use AI say it makes it simpler for them to answer tickets, and 64% say generative AI makes their correspondences extra customized.

4. AI isn’t taking up jobs.

41% of execs in our survey are involved about AI taking up their jobs.

However once we take a look at how persons are really utilizing generative AI, it is primarily to get concepts, outlines, and first drafts.

And, if you happen to’ve ever tried to get AI to jot down a publish-ready article or social submit, it simply isn’t fairly adequate.

When utilizing generative AI to jot down copy, simply 5% of entrepreneurs use it to jot down total items of content material for them.

Whereas one-third (35%) of generative AI customers lean on it to get concepts or inspiration, one other third use it to get a top level view down. In the meantime, simply 25% use it to jot down a number of paragraphs that they’ll then have to develop on.

Moreover, 96% of entrepreneurs utilizing generative AI to jot down copy say the necessity to make some degree of edits to the textual content earlier than it’s publish-ready.

Nonetheless, persons are cautious relating to generative AI, with 76% of execs saying staff ought to use AI or automation at work — however keep away from changing into overly reliant on it.

Apart from job fears, there’s one other huge motive to not lean on generative AI an excessive amount of.

The largest problem entrepreneurs face with generative AI is that it typically supplies incorrect data. With out doing deep analysis, there’s actually no method to know when it’s making one thing up.

For instance, nearly half of entrepreneurs utilizing generative AI say they’ve acquired data that they know is inaccurate. To make issues worse, solely 27% are very assured they’d know if the data was incorrect.

This highlights the significance of getting a educated (human) professional working with AI to make sure data is correct and information it in the correct route.

One other main problem with utilizing AI is understanding the place and when to make use of it. Which duties needs to be automated and which require the human contact? Let’s get sensible and check out particular use instances for AI throughout advertising and marketing, gross sales, service, and Search engine optimisation.

How AI’s Used within the Office

Proper now, one in 5 enterprise professionals use AI and/or automation of their function. And, this proportion will get larger when diving into sure fields — like advertising and marketing.

Since that is all so new, the query of what counts as AI or automation continues to be loosely outlined, so precise utilization might be a lot greater. Let’s check out particular use instances for every function to get a greater concept of how AI is getting used at work.

AI in Advertising

Whether or not or not they use it, 82% of entrepreneurs say generative AI has impacted the best way they plan to create content material in 2023 and 69% say it is very important their general content material technique.

The largest advantages of generative AI are that it permits entrepreneurs to make content material quicker. It additionally will increase the standard and personalization of their content material, and presents inspiration.

How Entrepreneurs Use Generative AI

The most well-liked use instances for generative AI amongst entrepreneurs are conducting analysis (48%), creating content material (45%), analyzing and reporting on knowledge (45%), and studying how one can do issues (32%).

In relation to content material creation, entrepreneurs use generative AI to get concepts/inspiration (22%), summarize textual content into key factors (21%), write copy for advertising and marketing content material (20%), create photographs (20%), and create outlines (18%).

31% of entrepreneurs use generative AI to assist them make social media posts, whereas 28% use it for emails, product descriptions (25%), photographs (22%), and weblog posts (19%).

Entrepreneurs say generative AI is most useful for creating social media posts, product descriptions, and responding to emails.

Widespread Generative AI Instruments in Advertising

Chatbots like GhatGPT are the most well-liked, adopted by textual content technology instruments, visible instruments, and audio instruments.

How Bloggers & SEOs Use AI

84% of bloggers and SEOs say AI’s impacted their Search engine optimisation technique for 2023.

The largest advantages of utilizing AI are that it helps bloggers optimize their web site for Search engine optimisation, improves the person expertise, helps create an Search engine optimisation-driven content material technique, and saves time by automating handbook duties.

The three hottest use instances for AI/automation relating to web sites are analyzing blogs to supply actionable insights (37%), automating time-consuming Search engine optimisation duties (35%), and leveraging AI to assist create an Search engine optimisation-driven content material technique (34%).

Bloggers additionally say these are probably the most useful AI use instances for optimizing their web site for Search engine optimisation.

In relation to chatbots like ChatGPT, 44% of bloggers predict a optimistic impression on their Search engine optimisation technique. 51% see no impression in any respect, and simply 5% see a adverse impression.

Prompting Generative AI

If you end up prompting AI again and again to get your required consequence, that’s completely regular. It is a model new talent we’re all studying in actual time.

For instance, 95% of entrepreneurs utilizing generative AI to jot down copy say they immediate it two-to-four occasions to succeed in their meant purpose — simply 4% attain their meant lead to a single immediate.

The best methods for prompting generative AI are experimenting with completely different prompts to see what works greatest, providing related context or background information, offering extremely particular prompts, and utilizing follow-up prompts to develop on earlier ones.

AI Throughout Enterprise

AI in Gross sales

Advertising isn’t the one space of enterprise evolving with AI.

71% of gross sales professionals say AI/automation instruments have impacted the best way they plan to promote in 2023, and 60% say these instruments are vital to their general gross sales technique.

The three hottest use instances for AI/automation in gross sales are automating handbook duties (35%), providing data-driven insights (34%), and serving to write gross sales content material or prospect outreach messages (31%). Gross sales professionals additionally say these AI use instances are probably the most useful for reaching their objectives.

How Gross sales Groups Use Generative AI

86% of gross sales professionals utilizing generative AI to jot down messages to prospects say it’s efficient.

The most well-liked use instances for generative AI amongst gross sales professionals are content material creation, prospect outreach, analysis, to learn to do issues, and knowledge evaluation/reporting.