ActiveCampaign guides you thru the method with 20 free templates
Whether or not it’s your inaugural product or the most recent in your product line, you’ll at all times wish to guarantee your product launch goes off with no hitch. This includes working throughout a number of groups, together with gross sales, advertising, product, and assist. Even should you’re a solopreneur, you’ll nonetheless have to execute inside all these roles.
It may be a whole lot of planning to juggle all of sudden—and ActiveCampaign is right here that will help you plan a profitable product launch technique. We provide a variety of free templates to make sure all the course of is roofed.
At the moment, we’ll use our templates to set you up for fulfillment in your product launch. From touchdown pages and electronic mail templates to full automation workflows and steered integrations, we’ve bought you lined with these 7 easy steps!
- Establish Your Buyer’s Wants
- Decide Your Goal Viewers
- Construct Out Your Integration Infrastructure
- Create A Go-To-Market Technique
- Construct Pre-launch Anticipation
- Put up-Launch Preparation
- Launch Your Product
You may check these strategies and templates with our ActiveCampaign 14-day free trial. We consider in real-world checks with real-world outcomes. That’s the reason we’ll assist migrate your info out of your present platform to ActiveCampaign at no cost. Earlier than entering into step one, obtain our free Product Launch Guidelines so you’ll be able to comply with alongside.
This information will offer you the next free sources:
- 3 free instruments offering templates and swipe copy
- 6 automation recipe templates
- 5 steered integrations in your tech stack
- 6 really useful electronic mail and touchdown web page templates within the ActiveCampaign platform
- An ActiveCampaign 2-week trial to strive all of it out
1. Establish Your Buyer Wants
Whenever you launch a brand new product, you wish to guarantee it meets your buyer’s wants. In the event you construct customized guitars as your corporation and also you determine to launch a pair of enjoyable socks with guitars, you’re in all probability not assembly your core viewers’s wants. Cute model consciousness play, although.
Top-of-the-line methods to determine your buyer’s wants is by asking your potential clients who’ve stuffed out and opted-in by way of your sign-up kind. With ActiveCampaign types, you’ll be able to seize any reply with our customized fields characteristic. For example, you’ll be able to simply create a discipline named “Buyer Wants” within the platform after which add it to a kind with the header “In the event you may clear up one ache level utilizing our merchandise, what would it not be?” This lets your contact determine their wants from the start of their journey. Our “Kind Personalization Observe-up” automation workflow makes it seamless to retailer this info in each a customized discipline and as a tag in your contact, permitting you to arrange contact particulars in whichever technique you like to make use of. The automation additionally sends a follow-up electronic mail related to how they reply, beginning their customized journey with your corporation instantly.
In the event you’re on the lookout for a touchdown web page template, we’ve a spread out there on the platform. I personally like our Lead Seize touchdown web page template for this course of, however you’ll be able to select whichever you need and customise it to fulfill your corporation wants.
If you have already got merchandise being offered, then one other nice automation template to implement is our “Collect Suggestions After Buy” workflow. As soon as a purchase order has been made, this automation is triggered after a set quantity of days, sending your clients an electronic mail asking them how they like their new product and asking for any suggestions they’ve about it. You may add a kind on to the e-mail utilizing ActiveCampaign’s native integration with SurveyMonkey.
Even when you have already got all the pieces about your new product found out and finalized, this step can present perception into what facets of your new product to characteristic essentially the most. You may place the brand new product to resolve your contacts’ most typical issues. This can be a nice method to provide you with and refine your proposition assertion for the brand new merchandise as nicely.
2. Decide your target market
Now that you simply’ve gathered info on what sort of product your goal buyer needs, it’s time to find out the target market in your new product. Which of your clients will profit from this launch and be the most probably to purchase?
That is the place ActiveCampaign lists, tags, and customized fields come into play. All these are completely different strategies of organizing your contacts. Lists are our highest-level group and are broad classes. It’s not unusual to see a person have a grasp listing for all contacts, then two further lists for patrons and unconverted leads. Nevertheless, you’re not restricted to this. You may construct out as many lists as you’d like and for no matter categorization is sensible for your corporation.
There may be some overlap between once you would use a customized discipline versus a tag, and typically it could be unclear which you must use.
Customized fields are higher suited to seize everlasting knowledge relative to a contact that’s not simply modified. For instance, you’ll use a customized discipline to seize a contact’s title, cellphone quantity, start date, and extra. Customized fields even have the benefit of making personalization tags with the intention to insert the information the customized discipline shops into your campaigns.
However, tags are usually used for knowledge which may usually change. You may simply filter your listing by tags, so it’s an amazing segmentation possibility, however you’ll be able to’t work together with the information like you’ll be able to with a customized discipline.
With segmentation in thoughts, you’ll be able to decide the knowledge you wish to use to phase your messaging in your new product. Do not forget that you don’t have to only message one viewers about your new merchandise; segmentation will will let you personalize your message to every group. You would possibly speak to at least one phase in regards to the time it can save them whereas telling one other how this providing completes the method began by your different merchandise.
3. Construct Out Your Integration Infrastructure
This can be a step that you could skip if you have already got all of your techniques in place promoting different merchandise, however should you’re delivery your first product, be sure your digital storefront, advertising platform, and fee techniques are all built-in and dealing correctly to make sure a clean launch and an amazing buyer expertise.
ActiveCampaign integrates with many widespread gross sales platforms and ecommerce options to assist for a clean course of, comparable to Shopify, WooCommerce, and Magento. These integrations allow you to pull in essential buyer info, such because the product bought, the quantity spent, the product ID, and extra. In whole, we combine with over 900 completely different platforms, so there’s a superb probability we combine with platforms you’re already utilizing in your expertise stack. You could find info on all of our integrations in our apps part.
4. Create a Go-To-Market Technique
Now’s the time to make sure your inside groups (Gross sales, advertising, and assist) are all on the identical web page and prepared for the brand new product launch. You’ll wish to seek the advice of our free Product Launch Guidelines to make sure all the pieces is so as.
This can be a nice time to decide on which electronic mail templates you wish to use and incorporate your branding. Now we have an amazing choice of free, professionally designed electronic mail templates so that you can select from inside our platform. We suggest the templates “New Product E-newsletter,” “Announcement,” and “Promote a Single Product” as an amazing start line, however be at liberty to make use of any of them that you simply see match.
We don’t cease at simply the designs, both. We offer free templated electronic mail swipe copy that you should use as the bottom to begin customizing your messaging, so that you don’t have to begin from scratch. We offer copy directed at your inside crew to tell them in regards to the product and to promote it externally.
So we’ve the emails, however how are we automating them? Good query! Now we have over 900 automation recipes out there at no cost to our customers. We’ll spotlight just a few to assist together with your launch course of. In the event you’re utilizing Shopify or WooCommerce, use our “Product Catalog: New Product Launch” automation. This makes use of our product catalog block to indicate the gadgets in your digital storefront within the electronic mail asserting your launch. The automation additionally tags contacts who buy so you’ll be able to ship follow-up emails or simply monitor your store knowledge.
Our workflow “Ecommerce Product Gross sales Drip Collection” is one other nice instance of an automation you would run throughout a launch interval. You’d simply have to tweak the automation set off from an inventory subscription to nevertheless you wish to set off the automation, or you would even manually enter the segmented contact when it’s time. This recipe sends out a collection of emails offering details about your merchandise and testimonials. At any level, if the contact makes a purchase order, they’ll depart the automation. They’ll even be tagged as “Made a purchase order” or “Didn’t make a purchase order” based mostly on their actions.
Or you’ll be able to select one in all our different highly effective automation recipes to avoid wasting you time and automate your corporation whilst you give attention to different areas to make sure a profitable endeavor. All of our automation templates are an amazing base so that you can meet your particular wants.
5. Construct Pre-Launch Anticipation
It’s virtually time for the large day! You’ve selected messaging, your inside groups and processes are ready, and all of your numerous tech stack instruments are speaking to one another. However earlier than you launch with a giant grand gesture to the plenty, that you must begin constructing pleasure about your product announcement.
Having a touchdown web page with some teasers about your new product serves two essential functions. It begins to get the phrase out that one thing thrilling is coming down the pipeline and permits for contacts to immediately opt-in to listening to about this, letting you already know your hottest leads.
Very similar to electronic mail templates earlier, we provide all kinds of touchdown web page templates within the ActiveCampaign platform underneath the “Pages” part. “App Launch Structure” and “Announcement Structure” are each nice choices for this. We even have free swipe copy for product bulletins and 30 high-performing examples to make use of for inspiration.
Our “Product Announcement Move” automation recipe is a ready-to-go workflow that automates the pre-launch course of. When a contact opts in by way of your touchdown web page, you comply with up with an electronic mail thanking them for his or her curiosity and supply them with a tease of the upcoming merchandise. After this electronic mail is shipped, they keep at a “wait step” till the precise date and time you set to ship your launch electronic mail.
However let’s not get forward of ourselves. We’ll focus on different methods of rolling out your launch on the finish of this web page.
6. Put up-Launch Preparation
This may occasionally look like getting the cart earlier than the horse, but it surely pays to construct a strong post-launch course of and have it in place for once you hit the go button. This fashion, from the primary buy, you’ve laid the groundwork for following up with contacts, gathering suggestions, and figuring out advocates and testimonials to characteristic in additional advertising campaigns and in your web site.
Ask your self, as soon as a contact makes a purchase order, what’s the method? What about utilizing ActiveCampaign’s highly effective integration with Postmark to ship a easy, clear order affirmation electronic mail after the transaction utilizing the “Order Affirmation” automation recipe?
You may also be all for gathering buyer suggestions for additional iterations and sourcing these constructive critiques and social proof utilizing the “Collect Suggestions After Buy” automation workflow we mentioned earlier. Solely now you’ll be able to phase for patrons who particularly purchased the launch product and modify your consumption kind accordingly.
In the event you’re fulfilling the orders your self, you already know that preserving monitor of all the pieces can get hectic. Our “Monitor Incoming Orders” automation template is an effective way to remain on prime of incoming orders. Within the case of delayed orders, it sends your crew (or achievement accomplice) an inside electronic mail to verify the problem after which sends an electronic mail to comply with up with the client to elucidate the delay and set expectations. As soon as the order is accomplished, the automation ends.
7. Launch Your Product
We’ve made it. It’s launch day! You’re able to launch your product. Your crew is ready, and all pertinent info has been communicated. Your target market and proposition statements are clear. You’ve bought your tech stack speaking with one another and standing by. Now we have a go-to advertising technique and constructed pleasure across the launch. We’ve even bought the after-purchase processes in place.
All of our work has led as much as this second. We hope this package deal of 20 free instruments, templates, and different sources has helped your corporation develop and drive extra gross sales.
We want you all of the success in your new product launch!
