The Pepsi model has been on the scene since 1893, and once in a while, the corporate likes to make a short lived change by way of design for his or her latest marketing campaign ‘Higher with Pepsi’.
Pepsi’s brand hasn’t been tweaked since 2014, however they do end up the occasional redesign. Their most up-to-date, arguably essentially the most eye-catching but. They’ve traded within the notorious blue can for a brand new pop-art/comic-book makeover as a part of their new marketing campaign.
‘Higher With Pepsi’
The ‘Higher With Pepsi’ marketing campaign focuses on meals pairings for the cola firm. The cans have been adorned in an attention grabbing and quirky method, coated in illustrations of feel-good meals.
A number of the cans function snacks and meals corresponding to; popcorn, pizza, ramen. However the choices don’t cease there! The marketing campaign additionally contains a vary of merchandise, denims, magnets and even a clock!
In keeping with Dieline, the rebrand was designed by Pepsi’s design crew in Bangkok and Shanghai. This is the reason a few of the rebranded packaging featured on-line depicts a bigger amount of Asian Road meals like ramen and gyozas.
