Utilizing Stripo allowed Nementio to hurry up the email-building course of and proceed to make use of acquainted ESP for sending emails. Alfredo Reche, proprietor and CEO of Nementio advertising and marketing company, shared with us two shopper challenge circumstances the place Stripo helped to cut back e-mail creation time and obtain affordable response charges considerably.
About Nementio firm
Nementio is a Spanish advertising and marketing company primarily based in Valladolid. The corporate focuses on offering companies to companies primarily within the know-how, software program, and B2B companies industries.
Lately, Nementio has specialised in serving to worldwide SaaS corporations enter or enhance their ends in the Spanish-speaking market. The outcomes have been so good that, in some circumstances, they’ve even taken on the event of campaigns in Spanish but in addition the worldwide advertising and marketing technique of those corporations.
The crew that works on shopper initiatives features a technique marketing consultant, a enterprise supervisor, a advertising and marketing marketing consultant, a graphic designer, and two copywriters.
Why is e-mail advertising and marketing vital?
E-mail advertising and marketing is a vital a part of the corporate’s companies, each for conducting campaigns and selling content material aimed toward enhancing model loyalty and picture, in addition to sustaining relationships with clients and potential clients all through their shopping for course of.
A part of the company’s work is to design these campaigns, ship them out, and analyze the outcomes as a part of the continual enchancment course of of promoting actions for every shopper.
How the company builds its work on e-mail campaigns
The workflow on shoppers’ e-mail campaigns contains some components:
- The copywriting crew creates the e-mail content material for communications and promotions, whereas the advertising and marketing consultants design extra transactional content material.
- The graphic designer creates templates and elegance guides; content material creators work with them whereas constructing emails.
- When the e-mail is prepared and agreed upon with the shopper, it’s despatched utilizing the ESP.
Nevertheless, every shopper is completely different, and the company tries to optimize sources as a lot as doable.
Problem 1: How you can construct a particular e-mail template design with out HTML coding
The company’s new worldwide shopper, Rambox, which develops software program to arrange the digital workspace, requested for a specific e-mail template they’d beforehand designed.
We work with a number of shoppers utilizing ESP Mautic, an open-source advertising and marketing automation software that, whereas fairly highly effective for a lot of of our wants, fell quick relating to e-mail design. Its editor may very well be higher and extra versatile, forcing us to work with present templates or code our template, which was difficult to keep up when introducing new sections or parts. Moreover, its choices may very well be extra different.
That is why it wasn’t easy to implement Rambox advanced e-mail design newsletters in Mautic.
So, the company began in search of an answer that might enable them to design highly effective emails whereas nonetheless utilizing Mautic as an automation software.
Answer
After exploring some choices, they got here throughout Stripo.
The company crew had by no means used a software particularly designed to edit emails. That they had all the time labored with full instruments like Mailchimp that included their editor.
What satisfied them to attempt Stripo:
- integration with Mautic;
- ease of use;
- capability to conduct varied assessments;
- versatility to create precisely the emails they needed;
- the value was fully reasonably priced.
“Once we tried Stripo out, we discovered it to be very straightforward to make use of and simply as skilled, if not higher, than different instruments we had used up to now, akin to Mailchimp, with the added benefit of permitting direct export of designs to Mautic, which saved us lots of time and supplied a a lot greater high quality service to our shoppers. We export the designs from Stripo to Mautic, and though we initially encountered some issues with the import, the unbelievable Stripo help crew rapidly resolved them for us”.
Alfredo Reche, proprietor and CEO of Nementio advertising and marketing company
Right here you’ll be able to see the instance of the Christmas sale e-mail marketing campaign for Rambox with the countdown timer that provides good outcomes.
(Supply: E-mail by Nementio for Rambox)
And on this instance, they used a video block to indicate all alternatives of the product.
(Supply: E-mail by Nementio for Rambox)
Problem 2: How you can create emails in 6 languages simply and rapidly
For an additional common company shopper, VoIPstudio, a world supplier of cloud VoIP companies, they’ve primarily used additionally Mautic with these design limitations to create emails.
VoIPstudio is a worldwide VoIP companies supplier that serves customers worldwide. They began their enterprise within the UK and expanded step by step worldwide. Now they do numbers in additional than 70 nations. Thus the necessity to give help in the principle languages and likewise to create a model technique to provide nice content material for all their clients and leads.
One of many duties with this shopper that took lots of time was creating 6 language variations for every e-mail. After making an attempt Stripo to make Rambox emails, we determined to make use of this useful editor for VoIPstudio.
Answer
English is essentially the most used language amongst their customers and the corporate’s work language, so we normally begin with English.
They’ve groups (gross sales and help) that talk all of the goal languages, so that they normally translate or adapt the messages manually for various languages. The company crew created an e-mail template within the Stripo editor and adjusted copies in blocks. Then they export every translated e-mail to Mautic and assign it to the specified section in Mautic primarily based on the detected language for leads and the declared language for present clients.
Right here is an instance of an e-mail publication for VoIPstudio in English so you’ll be able to think about find out how to put together 6 language variations.
(Supply: E-mail by Nementio for VoIPstudio)
Stripo has vastly helped us cut back the time spent on creating newsletters.
“The primary cause for the discount in time for getting ready 6 language variations of emails is related to that in Mautic. Creating every e-mail is nearly like coding it, so it was an actual ache for us. Additionally, in Mautic, it wasn’t straightforward to adapt the emails, and just one individual within the firm had sufficient data. Now the entire course of is way simpler with Stripo. Now the crew can do the duty”.
Alfredo Reche, proprietor and CEO of Nementio advertising and marketing company
Essential observe from the Stripo crew
Within the Stripo editor, you should use a built-in translator. Creating or copying emails for every language model and pasting the textual content into containers wastes time.
Subsequently, now we have created a built-in translator that permits you to translate emails into all languages without delay in only a few clicks, get ready-made translations of newsletters, and instantly export them to the ESP.
For translation, you should use any of the next strategies:
- independently translate emails utilizing Google Translate;
- join proofreaders — and provides them entry to edit emails (with out entry to your different initiatives);
- choose the Supplier Translation possibility — add your content material and let your translators work with the textual content. Then simply obtain this file.
Click on right here to discover ways to work with the Stripo E-mail Translate service.
Case outcomes
Stripo helps the company crew lower lots of time on e-mail manufacturing for these shoppers and get good outcomes for campaigns:
- Within the case of VoIPstudio, the place they need to create newsletters for as much as 6 completely different languages, utilizing Stripo has allowed us to avoid wasting greater than 50% of the time devoted solely to this activity.
- And for VoIPstudio, they’ve observed a rise in click-through charges from 5% to 7.5% with the primary e-mail marketing campaign, which is an effective signal.
- Whereas they do not have comparative information for Rambox, the outcomes of campaigns have been constructive, significantly with the usage of the countdown timer.
The brightest second in working with Stripo
“We had been actually amazed by the chances of integrating with completely different ESPs. Definitely, after we clicked the button to export to Mautic, the e-mail was there, good, and able to be despatched”.
Alfredo Reche, proprietor and CEO of Nementio advertising and marketing company
Plans and new challenges
The Nementio advertising and marketing company has primarily labored with newsletters and campaigns. Nonetheless, within the close to future, additionally they plan to include Stripo designs into transactional emails and different communications. They’re additionally planning to make use of Stripo to create company emails.
Do you need to create memorable emails with minimal effort?
