Instagram has develop into a vital platform for selling podcasts. With over two billion lively customers, Instagram supplies podcasters with an enormous viewers for his or her reveals. Nonetheless, with a lot content material on the platform, it may well take time to face out and appeal to listeners. On this article, we’ll share some ideas and techniques for selling your podcast on Instagram.
On the subject of podcast promotion, the primary issues that come to thoughts are podcast directories, equivalent to Spotify or Apple Podcasts. Generally YouTube, because it lets you share video podcasts there. Whereas Instagram is usually the final choice. However this platform has an enormous potential for audio storytellers, even when Instagram isn’t deliberately designed for audio content material. Within the meantime, Instagram is price your time if you wish to promote your present to broader audiences. Right here’s why.
🟣 Selling podcasts on Instagram is crucial for creators as a result of it supplies an enormous viewers and a room to achieve potential listeners. Instagram has over two billion lively customers, making it a primary location to achieve new audiences.
🟣 The platform additionally affords varied options that may assist podcasters appeal to listeners, equivalent to Instagram tales, Reels, and Dwell streams.
🟣 Instagram helps you create a neighborhood round your podcast. Through the use of the platform to interact with listeners, you possibly can construct a loyal following and create a way of belonging on your viewers. On Instagram, you possibly can collaborate with different podcasters or influencers and cross-promote one another’s content material to achieve new audiences.
🟣 Selling your podcast on Instagram may assist with model recognition and credibility. By sharing behind-the-scenes moments, listeners’ suggestions, and visitor interviews, you possibly can humanise your podcast and create a powerful model id that resonates together with your viewers.
Let’s discuss in regards to the methods you possibly can leverage to draw Instagram customers to your podcast.
#1. Create a devoted Instagram account on your podcast
Step one in touting your present on Instagram is to create a devoted account for it. This web page ought to have a novel username and profile image that displays your present otherwise you as a bunch. Use your podcast’s title as your deal with to make it straightforward for folks to seek out you. Be sure you embrace a bio that describes your podcast and supplies a hyperlink to your web site or most popular listening platform.
💡We have lined extra of the following pointers in our Instagram optimisation information.
#2. Add your podcast hyperlink to your bio
One of many easiest but only methods to advertise your podcast on Instagram is to embrace a hyperlink to your podcast listing in your bio. The explanation why it is essential is that Instagram is primarily a visible platform that showcases pictures over textual content. Because of this, direct hyperlinks to exterior websites or platforms are restricted. Your bio is among the few sections the place you possibly can share a clickable hyperlink, which makes it all of the extra vital to incorporate a hyperlink to your podcast web site. By doing this, you can also make it simpler for potential listeners to entry your podcast, rising the possibilities of them checking it out and subscribing.
💡Tip: Every time you share a submit or story asserting a brand new episode, do it with Combin Scheduler, as this free Instagram content material planner lets you routinely add a brand new hyperlink to your bio when sharing a submit or a narrative. Thus, you will not must manually change it every time you announce a brand new episode on Instagram.
#3. Share teasers of recent episodes and behind-the-scenes pictures
Tease upcoming episodes of your podcast by sharing a photograph or video that highlights what listeners can anticipate to listen to. Use this chance to create buzz and construct anticipation for the episode’s launch. Moreover, share behind-the-scenes pictures or movies of the podcast manufacturing course of. This offers listeners a glimpse into the work that goes into creating the podcast and makes them really feel extra linked to the present.
#4. Collaborate with different podcasters and Instagram influencers
Collaborating with different podcasters or Instagram influencers may also help you attain new audiences. Take into account partnering with somebody who has an identical viewers to yours and cross-promote one another’s podcasts. Alternatively, you possibly can invite influencers to be friends in your podcast, they usually can promote their episodes on their Instagram accounts as nicely.
#5. Use Instagram tales and Reels
Instagram tales and Reels allow you to share fast, participating content material that may appeal to listeners. Use Instagram Tales to share behind-the-scenes moments or tease upcoming episodes. You may also use Instagram Reels to create short-form movies selling your podcast. Be inventive and use music, transitions, and hashtags to make your Reels stand out.
💡In our information on superior Reels methods, we’re sharing the right way to take your Reels to the subsequent stage.
#6. Use related hashtags and geotags to extend discoverability
Hashtags and geotags may also help your posts attain a bigger but related viewers. Use hashtags that relate to your podcast’s subject or trade. Moreover, use geotags to advertise your podcast to folks in particular areas or those that attend occasions associated to your podcast’s subject.
#7. Host giveaways or contests to interact with followers
Internet hosting giveaways or contests may also help enhance engagement together with your followers and appeal to new listeners. You can provide away merchandise associated to your podcast, equivalent to T-shirts, stickers, or mugs. Encourage folks to enter the giveaway by tagging their mates or sharing your submit.
#8. Cross-promote on different social media platforms and web site
Be sure that to cross-promote your podcast on different social media platforms and your web site. Share hyperlinks to your podcast on Twitter, Fb, and LinkedIn. You may also create a web page in your web site devoted to your podcast and embrace hyperlinks to your episodes and social media accounts.
Content material Concepts for Podcasters on Instagram
Should you wrestle to give you content material for Instagram, catch a number of concepts beneath.
Share quotes or excerpts from podcast episodes
Sharing the funniest and most intriguing highlights from the interviews together with your friends is a superb method to promote your present. Use a device like Canva to create visually interesting graphics that function a quote or spotlight a key level from the episode.
💡Catch recommendation from our design crew on the right way to create smashing Instagram visuals even in the event you’re that a lot of a designer.
🎙Create smashing podcast interviews even with distant friends with Waveroom, a digital podcasting studio. Waveroom lets you report an interview or a solo present in high-quality. As a consequence of native recording, each audio and video after you save them will sound and look simply nearly as good as they do throughout the session.
Put up pictures or movies of friends and hosts
Sharing pictures and movies of your friends and co-hosts may also help you construct a private bond between the present and your listeners. Add a photograph or video of the host recording an episode or a behind-the-scenes take a look at the visitor’s preparation for the interview.
Share sneak peeks of upcoming episodes
Tease upcoming episodes by sharing a sneak peek of what listeners can anticipate to listen to. Share a photograph or video of a visitor or a teaser clip of a very thrilling phase from the upcoming episode.
Spotlight listeners’ suggestions and opinions
Sharing listeners’ ideas and opinions may also help construct credibility on your podcast and appeal to new listeners. Share screenshots of constructive opinions or function viewers suggestions in your Instagram tales.
Host Instagram Dwell streams
Instagram Dwell helps you join with listeners in actual time. Host an Instagram Dwell session the place listeners can ask questions or present suggestions in your podcast.
📆 Month-to-month Instagram Content material Plan for Podcasters
This is a pattern plan which you could customise based mostly in your podcast, viewers, and the podcast add schedule:
🎙 Week 1:
Monday: Share a teaser picture or video for the upcoming podcast episode
Wednesday: Share a quote or excerpt from a previous episode
Friday: Host a Q&A session with a visitor or listener
🎙 Week 2:
Monday: Share behind-the-scenes pictures or movies of the podcast manufacturing course of
Wednesday: Share a related information article or trade development associated to the podcast’s subject
Friday: Share user-generated content material from listeners
🎙 Week 3:
Tuesday: Share a sneak peek of an upcoming episode
Thursday: Host a giveaway or contest to interact with followers
Saturday: Share pictures or movies from a dwell occasion or meetup
🎙 Week 4:
Monday: Share a quote or excerpt from a previous episode
Thursday: Share a photograph or video of a visitor or host
Sunday: Put up an Instagram Reel with the content material out of your upcoming episode.
