You’ve received a stable electronic mail advertising and marketing technique on your often cadenced electronic mail and now you’re able to take the following step to enhance your outcomes. It’s time so as to add electronic mail advertising and marketing automation.
With electronic mail automation, you’ll save time by speaking related data to subscribers on the proper time, primarily based on their actions and pursuits.
You’ll know precisely who to electronic mail, what to electronic mail them, and when one of the best time to ship that electronic mail is.
What’s electronic mail advertising and marketing automation?
E-mail advertising and marketing automation is an electronic mail or a sequence of emails which might be despatched after a subscriber takes a selected motion like signing as much as an electronic mail checklist, making a purchase order, or clicking a hyperlink.
For instance, if you join Fixed Contact, this triggers a welcome electronic mail. This electronic mail introduces you to our enterprise, asks you to confirm your electronic mail handle, and tells you easy methods to arrange your account.
Is electronic mail advertising and marketing automation the appropriate selection for me?
As your enterprise grows and extra clients begin flooding in, it turns into much more difficult so that you can provide unbelievable experiences to everybody who interacts with your enterprise.
With electronic mail advertising and marketing automation, you’ll be able to ship the identical nice expertise to your first electronic mail subscriber and your 10,000th. It saves you time and creates a greater buyer expertise.
You select the order, frequency, and focused content material of the message. As soon as the sequence is about up, the emails ship robotically.
Are there challenges or downsides to electronic mail automation?
The one problem with electronic mail advertising and marketing automation is it usually requires a bit work and planning upfront. Planning is simpler when you’ve got an concept of what you need the top outcome to appear like so that will help you get began, we’ve listed some particular examples of automated electronic mail campaigns beneath which might be nice for rookies.
By the top of this text, you’ll perceive some sensible and particular examples of electronic mail automation, and we’ll even present you a video of easy methods to create your first automated electronic mail collection in about three minutes, so learn on!
E-mail automation examples
Listed below are 4 of our high examples of automated electronic mail campaigns to arrange if you’re simply getting began with electronic mail automation.
1. Automated welcome emails
In a aggressive market, first impressions are every part. If somebody indicators up on your electronic mail checklist, it’s as much as you to thrill them immediately with fascinating, useful content material and engaging presents.
The simplest means to do that is with an interesting automated welcome electronic mail collection that ought to do three issues.
- Welcome new subscribers and thank them for signing up
- Invite them to attach additional (by following your social media, visiting your web site, coming to your brick and mortar location, and many others.)
- Get to know your subscribers additional, so you’ll be able to proceed sending them emails which might be related to their pursuits
Automated welcome emails attain new subscribers the second they enroll — at a second once they’re new to your checklist and need to hear from you. With out automation, you may not get round to manually sending a welcome electronic mail for hours and even days later, when your new subscribers have already shifted their focus elsewhere. Automation helps you attain them when it’s most impactful.
A welcome electronic mail is a good way to begin nurturing leads by the client journey. Nonetheless, it’s just the start.
Extra automated electronic mail collection
Why not go a step additional with extra electronic mail collection? Maybe as an alternative of a welcome collection, you need to create a marketing campaign that helps flip one-time clients into loyal repeat consumers. The probabilities are limitless and could be catered to your particular wants and objectives.
2. Birthdays and anniversary emails
Everyone likes to get one thing particular for his or her birthday or anniversary. With electronic mail automation, it’s simple to deal with your clients on their vital days. You may preserve your clients engaged and allow them to know they’re valued.
Begin accumulating birthday data every time a brand new subscriber joins your checklist so your birthday electronic mail will ship on the suitable day.
Regardless of how a lot somebody cares about your enterprise, it’s pure for them to lose some curiosity after they’ve been in your electronic mail checklist for some time. It is a nice alternative to thank them for his or her continued assist and provide them a particular birthday reward — whether or not it’s a small freebie or a useful information.
Need extra data? Take a look at our article on Methods to Ship an Automated Completely happy Birthday E-mail.
3. Newsletters and weblog updates
For those who’ve been updating your organization weblog often, you might have loads of nice, timeless content material on the market that doesn’t get the views it as soon as did. Think about repurposing this content material in automated electronic mail drip campaigns for newer clients who haven’t seen this content material but.
Some concepts to bear in mind:
- Undergo and ensure your posts are nonetheless related and up-to-date
- Be sure that the sequence builds upon concepts and that there’s sufficient selection to be as partaking as doable.
Keep in mind, this data could be very beneficial to new contacts who haven’t seen the knowledge earlier than.
4. Promote occasions and webinars
E-mail advertising and marketing campaigns are excellent for selling occasions, meet-ups, or webinars that your enterprise is operating.
In any case, your subscribers ought to already be eager about what you must say, and a succession of emails is a perfect technique for getting folks excited as your occasion attracts nearer (and ensuring they don’t overlook about it!).
At any time when an individual indicators up for certainly one of our webinars right here, we ship them the beneath electronic mail thanking them for registering, giving a bit element on what to anticipate from the webinar and easy methods to be part of the webinar.
Nearer to the precise date, we ship out one other couple of reminder emails, encouraging clients to dam off their calendars and unfold the phrase. Then, after the webinar has concluded, they robotically get despatched a hyperlink to the on-demand model of the webinar, together with some assets which might be related to the webinar’s subject.
Provided that many entrepreneurs host webinars and occasions, sending automated emails like these might help develop your enterprise by guaranteeing the utmost variety of folks both attend the occasion reside or see the recording, so that you get the best doable return on the time you’ve invested.
Much more automated electronic mail concepts
On the lookout for extra examples? We’ve compiled these automated electronic mail concepts you’ll be able to incorporate into your electronic mail advertising and marketing technique that can assist develop your enterprise. These concepts might help you to construct belief and credibility together with your viewers, enhance your buyer engagement, and extra.
Get New & Repeat Enterprise on Autopilot
With electronic mail automation, you are able to do extra and save time by speaking well timed, related data to your subscribers primarily based on their pursuits and their actions.
On this video, you’ll find out how you should use automation to:
- Welcome new subscribers and begin constructing relationships
- Create several types of electronic mail collection that map to your objectives
- Use knowledge to additional optimize and automate extra well timed and related emails
Now you already know why electronic mail advertising and marketing automation is so vital to your advertising and marketing technique
Along with the 4 examples talked about above, there are a number of automated emails you might ship to your clients. It’s utterly all proper for those who don’t want to go all out proper initially. You might begin small – perhaps a three-part automated electronic mail collection to welcome new clients to your electronic mail checklist.
As a small enterprise that’s rising rapidly, you’re more likely to have an increasing number of issues competing on your time and a focus.
Nonetheless, out of all of the alternatives obtainable to develop your enterprise, electronic mail advertising and marketing is likely one of the most impactful and easy. Organising automated lead nurturing campaigns might help you drive visitors to your web site and improve on-line gross sales with out having to spend an excessive amount of effort and time in recreating them for each new buyer you add to your rising subscriber checklist.
On the lookout for extra steerage and electronic mail automation concepts? Take a look at our free information on electronic mail advertising and marketing automation: Methods to Put Your Advertising and marketing on Autopilot with E-mail Automation.
