Tappa is a cellular know-how firm that strives to offer every person of their community the optimum on-line expertise, from begin to end. They’ve labored with key companions like Actual Madrid, Tottenham Hotspurs, Liverpool FC, and extra to curate a novel digital expertise for his or her fan base. Additionally they have unique partnerships with prime content material, evaluation, and weblog websites. Hold studying to study extra!
Q: Are you able to give us a high-level overview of Tappa?
A: Tappa is a human-first cellular know-how firm empowering people to specific and expertise extra whereas participating with the manufacturers they love.
Q: What are the highest methods you promote manufacturers?
A: Tappa promotes manufacturers in numerous methods throughout a number of channels, nevertheless, our most important promotional methodology is thru our owned and operated keyboard merchandise. Tappa has partnered with a number of the largest organizations globally to develop customized keyboard applied sciences for his or her fan base and followers to obtain and use on their cellular units. This permits manufacturers to advertise their merchandise to a novel person base in locations they’ve by no means been in a position to attain earlier than.
Moreover, Tappa has an unique community of third-party writer partnerships to advertise model gives and might customise each model marketing campaign relying on what that model is searching for. These channels embody content material publishers, browser apps, homepages, begin pages, browser add-ons, and weblog/evaluation/deal websites.
Q: What’s the whole attain of your viewers?
A: Tappa’s whole attain surpasses 500+ million customers.
Q: Which verticals carry out the very best with Tappa?
A: Tappa’s prime performing verticals are e-commerce/retail, journey, electronics, and trend. We now have a “testing” mentality so even when your model doesn’t fall into our present prime verticals, we’re open to testing most model gives.
Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months?
A: We at the moment run a particularly profitable marketing campaign for Etsy. The nice half about Etsy is their huge product class which permits Tappa’s person base to seek out merchandise they’re searching for each day.
Q: What’s one thing distinctive about Tappa?
A: Tappa has entry to customers the place nobody else does — within the keyboard atmosphere! The keyboard is essentially the most used utility on each cellular system, being opened roughly 80 instances per day on common. This permits manufacturers to succeed in customers anyplace on their cellular system with Tappa’s in-keyboard browser know-how.
Q: Any trade developments or insights to share with manufacturers?
A: Listed here are a couple of:
- In 2022, 72% of all retail web site site visitors got here from cellular units.
- In 2022, 62% of orders from retail web sites got here from cellular units.
- As of 2023, $511.8 billion in retail e-commerce gross sales got here from cellular units.
Prospects who wish to work with Tappa can request an introduction immediately in Join, TUNE’s accomplice ecosystem. Questions? E mail us at [email protected]
Writer
Tie Davidson is a seasoned veteran within the Affiliate Advertising area. Because the Partnerships Supervisor at TUNE, he’s dedicated to sharing his trade data and experience with manufacturers, companies, and media companions, whereas offering training and help for his or her program recruitment efforts. Tie at the moment resides in NYC, and spends his spare time as a neighborhood meals influencer and life coach.
