Are you in search of the very best eCommerce e-mail examples? You’ve come to the precise place!
E mail advertising has a median ROI of 122%. It constantly and overwhelmingly beats different advertising codecs like social media and paid search. To place that in perspective, that is greater than 4 occasions larger than any of these different advertising codecs.
Is anybody on the market questioning if e-mail advertising is useless? It clearly isn’t.
In case you’re not utilizing e-mail to your eCommerce enterprise, you’re leaving cash on the desk.
On this weblog, we’ll dive into a few of the greatest eCommerce e-mail examples to encourage you and make it easier to take your e-mail advertising sport to the subsequent degree. As a bonus, we may even share greatest practices for writing e-mail copy for eCommerce websites.
eCommerce E mail Examples
There are a number of glorious the explanation why you must attain out to purchasers. eCommerce e-mail advertising communication tends to fall into considered one of 4 classes:
- Welcome emails
- Promotional/Supply emails
- Cart abandonment emails
- Transactional emails
Let’s take a look at some eCommerce e-mail examples of every kind.
Welcome Emails
Welcome emails have the very best open fee of any emails you ship to subscribers. The open fee for welcome emails is an astounding 60%.
They’re additionally usually fairly brief: 65% of welcome emails are 50-150 phrases lengthy.
For such a brief size, welcome emails pack fairly a punch. Emails despatched as a part of the consumer onboarding course of might help to spice up app retention by 71%.
Listed below are some eCommerce welcome e-mail examples to start out constructing that vital relationship along with your new subscribers instantly.
Warby Parker Welcome E mail
Warby Parker’s welcome e-mail is easy, clear, and simple on the eyes, with a number of white area. They’re additionally tremendous enjoyable and trendy.
Subscribers are given a subtle-yet-effective name to motion immediately with “SHOP NOW” textual content in a contrasting colour.
There’s even an animated graphic.
The sort of messaging and use of high-energy animations is true to Warby Parker’s branding and their mission to make searching for glasses easy, straightforward, and enjoyable.
Key takeaway: White area is a superb factor. Enhance your padding to create a contemporary and easy-to-view e-mail. Additionally, a number of issues add a little bit of enjoyable, like a well-placed GIF.
Some e-mail applications, like Outlook, ignore set padding and margins round photos. To just be sure you get to maintain your beautiful white area you should utilize a picture modifying program so as to add a border round your picture that’s the identical colour as your marketing campaign background. Then you may add the picture to your marketing campaign along with your white area inbuilt.
A number of picture modifying applications vary in worth from free (like GIMP) to PhotoShop. Loads of us at OptinMonster use Affinity to edit our photos.
Patagonia Welcome E mail
Patagonia’s welcome instantly punches you within the intestine with a surprising picture of a “typical Patagonia buyer.” This could possibly be you, and Patagonia will help you each step of the best way. In any case, you’re now “household.”
To generate extra gross sales, Patagonia ought to add a transparent name to motion that takes subscribers to their on-line retailer.
Key takeaway: Your imagery and wording ought to be on model. Additionally, when utilizing textual content and pictures in a side-by-side format, be sure that the format is responsive so it routinely adjustments to a single column on cellular gadgets.
The mostly used e-mail advertising companies, together with MailChimp, ConvertKit, Fixed Contact, and the like, can have easy-to-use instruments to maintain your emails responsive. Simply you’ll want to ship out take a look at emails so you may make remaining tweaks earlier than going dwell.
West Elm Welcome E mail
With a coupon code proper on the prime, attractive images, and a clickable menu, West Elm nails their welcome e-mail. They know their market, and it exhibits.
The wording of their name to motion is heat and acquainted and conjures up a way of belief and luxury. If you wish to be “cozy,” West Elm can get you there.
Key takeaway: Clear navigation, a picture that speaks to your market, and a coupon code go a protracted technique to eradicating boundaries to on-line procuring.
In case you’re beginning to construct gross sales, you won’t have the ability to provide reductions to everybody, however there’s in all probability one thing else that matches along with your model that you would be able to put up as an incentive.
Take a look at our checklist of lead magnets to get some concepts.
An incredible welcome e-mail consists of most, if not all, of those six parts:
- A “thanks” to your new subscriber or buyer
- The lead magnet or no matter incentive was promised in trade for subscribing (coupons are widespread)
- Details about what the subscriber can count on out of your emails
- An introduction to your organization
- Directions for whitelisting you
- Contact data and hyperlinks to social channels
Subsequent cease, promotional emails.
Promotional Emails
Providing subscribers one thing of worth is an effective way to get and maintain their consideration, endear them to your model, and generate gross sales. And it really works.
A research by VWO discovered that 72% of Millennial buyers reply to retargeting campaigns that supply reductions.
After all, you have to work out a stability that works for your online business. Providing reductions and promotions on a regular basis might negatively impression your backside line if you have already got skinny margins.
If that is so for you, you may focus most of your promotional emails on prospects or prospects already partaking along with your campaigns.
It’s also possible to provide further worth with out reductions by together with unique content material like e-mail newsletters, webinars, white papers, templates, and many others.
Involved in sending promotional emails that interact and encourage your subscribers? Right here is a good instance.
REI Promotional E mail
REI likes to let you already know about their gross sales. In case you’re an REI member, you additionally get particular promotional emails providing higher reductions and coupons.
The picture with a easy textual content overlay may be very efficient right here. The textual content is unobtrusive, even fading into the background in some locations. The decision to motion is muted in comparison with the star of the present: the coupon code.
REI additionally sends promotional emails that comprise a calendar of occasions out of your native REI. These emails are quite simple and let prospects know that REI doesn’t simply need to promote them stuff; it needs to show them stuff.
Key takeaway: You don’t all the time have to incorporate reductions in your promotional emails. Issues like occasions and high quality content material add worth to your subscribers too.
Cart Abandonment Emails
Do you know that a mean of 69% of buyers abandon their carts, costing eCommerce companies an estimated $260 billion in misplaced income?
The excellent news is that there are methods to scale back procuring cart abandonment. One of many best methods is to remind buyers that there’s one thing of their cart with an deserted cart e-mail.
Deserted cart emails are efficient. Based on Salesforce information, 60% of buyers returned to buy inside 24 hours of receiving customized emails after abandoning their procuring carts.
Not solely that, however ¾ of people that abandon their carts often plan to return again. In case you’re not sending deserted cart emails, you’re leaving cash on the desk.
Glossier Deserted Cart E mail
Glossier instantly tells buyers that this e-mail is routinely despatched as a result of they left issues of their cart. It’s a humorous and refreshingly sincere method that performs effectively with web shoppers.
We’d recommend that Glossier do some testing to see in the event that they get higher outcomes by together with a picture of the merchandise within the cart. Other than that, the e-mail is on-brand, eye-catching, and to the purpose.
Birchbox Deserted Cart E mail
We like this deserted cart e-mail from Birchbox. They hit on one of many vital causes {that a} buyer abandons objects of their cart: they simply realized they don’t need the merchandise in there.
Birchbox exhibits the consumer the objects of their cart and features a advice for a special, associated product.
Teefury Deserted Cart E mail
Teefury does a superb job of utilizing their distinctive model voice. The CTA “Seize Your Baggins” speaks to lots of their buyers and is simply actually enjoyable.
On the backside of the extremely entertaining e-mail, Teefury doesn’t point out the deserted cart once more. As a substitute, they offer buyers the choice to “see what else is new.” Like Birchbox, Teefury understands that generally of us simply change their minds.
Google Retailer Deserted Cart E mail
Quite a bit is occurring on this superbly easy deserted cart e-mail from Google Retailer.
For starters, Google Retailer highlights free delivery on all orders on the prime of the e-mail. Free delivery removes a standard barrier to on-line procuring.
Subsequent, they create a way of urgency with the copy “going, going, (virtually) gone.” Together with the “heads up” beneath adjustments the tone of the urgency from a scare tactic to a good friend who needs to be sure to don’t miss out on one thing you need.
After that, they simply transfer on. This can be a refined nod to the urgency that they’ve created.
Key takeaway: Cart abandonment emails are a should. They are often enjoyable and lighthearted or understated and pressing, however it’s essential to be sending them.
Right here’s a step-by-step information exhibiting the way to create a cart abandonment marketing campaign with OptinMonster.
Transactional Emails
Transactional emails are computerized emails despatched in response to a particular set off. Order and delivery confirmations, account creation, and billing emails are all thought of transactional emails.
There are a number of extra kinds of transactional emails, however let’s concentrate on a few post-purchase e-mail examples.
These emails can serve a number of totally different functions, like constructing pleasure for the product or inviting buyers to inform associates about their buy.
Greenback Shave Membership Order Affirmation
Greenback Shave Membership’s order affirmation e-mail is tame and no-nonsense in comparison with their quirky web site. They welcome the consumer to the “membership” and recap the order.
After that, they’re incentivized to share Greenback Shave Membership with a good friend.
They end off the e-mail with extra enterprise data.
This e-mail from Greenback Shave Membership checks all of the containers of an impressive order affirmation e-mail. It’s eye-catching and informative and reminds prospects you could be enjoyable {and professional}.
Zulily Order Affirmation E mail
Zulily’s order affirmation is mild and vibrant. Once more we see the “invite a good friend” incentive. Along with that, Zulily affords free delivery till midnight the night time of the e-mail. This encourages buyers to revisit Zulily and store after confirming their latest order.
Key takeaway: Don’t ignore transactional emails. They provide one other alternative to interact along with your prospects and construct model loyalty.
Take a while to plan out a transactionally triggered drip marketing campaign utilizing an e-mail advertising automation software, and see our information on getting began with eCommerce e-mail advertising automation.
Greatest Practices for Writing E mail Copy for eCommerce Websites
To make sure that your eCommerce emails are efficient, observe these greatest practices:
Write attention-grabbing topic strains: The topic line is the very first thing your buyer sees once they obtain your e-mail. Due to this fact, it’s essential to be sure that your topic line is attention-grabbing and compelling. Use action-oriented language and maintain it brief and to the purpose. A very good topic line can enhance the open fee of your e-mail.
Personalize your emails: Personalizing your emails by addressing your buyer by their title can considerably impression the success of your e-mail campaigns. Personalised emails have larger open and click-through charges than generic emails. It’s also possible to use your buyer’s buy historical past and shopping conduct to personalize your e-mail content material and affords.
Use clear and concise language: Maintain your e-mail copy clear and concise. Make sure that your message is simple to grasp, and keep away from utilizing trade jargon or technical phrases. Use brief sentences and paragraphs and concentrate on the advantages of your merchandise.
Embrace sturdy CTAs: A powerful call-to-action (CTA) can encourage your buyer to take motion and full the specified motion, corresponding to making a purchase order or signing up for a publication. Make sure that your CTA is evident, seen, and compelling. Use action-oriented language and keep away from generic phrases like “click on right here.”
A/B Take a look at: Testing your e-mail campaigns might help you enhance the efficiency of your emails. Take a look at totally different topic strains, e-mail copy, photos, and CTAs to find out what works greatest to your viewers. Analyze the outcomes of your e-mail campaigns and make adjustments accordingly. A/B testing could be an effective way to determine which e-mail copy works greatest to your viewers.
That’s it! Now you perceive the way to write e-mail copy for eCommerce websites for creating efficient and interesting emails that generate extra gross sales.
Nonetheless, even the very best e-mail copy doesn’t assist for those who don’t have any e-mail addresses in your checklist.
The larger your checklist, the extra gross sales you’ll generate with these emails.
Take the City Southern case research for instance. City Southern began with out an e-mail advertising technique to talk of. After utilizing OptinMonster to develop their e-mail checklist, they elevated gross sales by 400%!
What’s cool about City Southern’s success is that any enterprise can do the identical with a robust e-mail advertising marketing campaign and nice content material.
By enhancing their weblog content material, City Southern elevated their web site site visitors. Then, they took benefit of the elevated web site site visitors to develop their e-mail checklist by including a single lightbox optin to their web site.
You learn that proper. Higher content material and a single lightbox optin result in a 400% enhance in gross sales. Let’s check out the optin that obtained this ball rolling.
Easy.
They observe up with an on-brand success message, delivering the promised coupon code and directing subscribers to verify their subscriptions.
Requiring a double optin ensures everybody registering to your checklist needs to obtain your emails. Along with growing gross sales by 400%, City Southern grew their e-mail subscriptions by 2150% and added 8600 subscribers to their e-mail checklist. All through the use of a single lightbox optin from OptinMonster.
Fast Tip: Listed below are step-by-step directions to construct your individual lightbox optin with OptinMonster!
Printed by Farjad Taheer
Farjad Taheer is knowledgeable content material marketer, a foodie, and a soccer (learn Liverpool) fan. When off-screen, you’ll seemingly discover Farjad within the health club, spending time with household, or hanging out together with his associates.
