On this episode, Kris Jones joins me to speak about methods to use storytelling to put in writing your web site homepage.
Kris Jones is a StoryBrand information & Founding father of Crimson Door Designs. Mentored by the Creator of Constructing a StoryBrand – Donald Miller himself & with over 20 years of expertise and shoppers like Nike & Adidas underneath her belt, she is extraordinarily enthusiastic about serving to feminine small enterprise homeowners & service suppliers get web site copy that sells to allow them to multiply their income and give attention to what they do finest.
Kris has been capable of obtain unimaginable transformations for her shoppers, together with: elevated income by 300%, record-breaking lead calls and shoppers booked, scaling from 30k months to 300k months, and charging 6x extra for a similar service. Kris believes that writing copy in your personal enterprise doesn’t should really feel like torture. Actually, as soon as you understand how to inform a compelling story, it could possibly really be quick, simple and enjoyable.
We dive into the StoryBrand Framework, a preferred method that Kris has used to make clear messaging and join with goal clients for her shoppers. Kris will share her insights on discovering the suitable phrases, structuring your copy, and creating a transparent name to motion.
We’ll additionally focus on methods to use vivid language and paint an image in your viewers to assist them actually perceive the transformation your services or products can present. Plus, Kris will share a easy course of you possibly can comply with to deal with this essential job. Whether or not you’re a enterprise proprietor, marketer, or simply somebody within the energy of storytelling, you gained’t need to miss this episode with Kris Jones.
We speak about:
- [0:00] Intro
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[2:10] How storytelling pertains to web site copy
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[3:20] The StoryBrand Framework
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[6:25] Learn how to discover the suitable phrases to make use of in your copy
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[8:15] What to arrange after your principal textual content
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[13:35] Portray an image round your phrases
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[14:50] Learn how to zoom in on the transformation you present
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[23:50] Having a transparent name to motion
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[24:55] Learn how to really get your web site copy carried out
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[30:30] One method to implement what you’ve discovered at the moment
Join with Kris right here:
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