These days, video is an undeniably well-liked channel for advertising and marketing functions with 86% of companies utilizing video as a advertising and marketing tactic. However have you learnt learn how to embed a video in an e mail so you may mix two extremely efficient advertising and marketing methods in a single place?
Roughly two-thirds of customers favor video over textual content when studying about new services or products. However it may be tough to include video into e mail advertising and marketing as a result of main e mail purchasers together with Gmail, Yahoo, and Outlook don’t help embedded movies.
Luckily, there’s a artistic workaround that will help you embed half of your video inside your e mail and incentivize subscribers to click-through to look at the remainder. Right here, let’s discover learn how to do exactly that.
How To Embed Your Video in an E-mail as a GIF
How To Create a Nonetheless Picture of Your Video With a Play Button
How To Embed a Video in a HubSpot E-mail
How To Use HTML5 Code to Embed Video in E-mail
How To Embed Your Video in an E-mail as a GIF
There are two choices you would possibly think about when embedding a video inside your e mail — you may both embed a GIF of your video with a “click on right here to look at full video” call-to-action (CTA), or you may embed a nonetheless photograph of your video and, when subscribers click on the “Play” button, they’ll be re-routed to your video’s URL.
Let’s discover the GIF choice, first.
A GIF is a good way to leverage video advertising and marketing in your emails, seize customers’ consideration, and encourage click-through to the total clip.
How you can Embed Video in E-mail
- Discover the URL of the video you wish to embody, or obtain and save your video to your pc.
- Go to Imgflip.com, a software that allows you to create GIFs of movies.
- Select a place to begin and finish level in your GIF.
- Obtain your GIF.
- Drag and drop your GIF into your e mail, and add a video CTA linking to the total video.
Be aware: You should use the next directions on any video from a video internet hosting platform of your selecting, together with YouTube, Vimeo, Fb, DailyMotion. Within the following examples, we used a Fb URL, however a YouTube URL would work simply as properly.
1. Discover the URL of the video you wish to embody, or obtain and save your video to your pc.
To create a GIF of a video I wished to incorporate in my e mail, I first went to HubSpot’s Fb web page and copied the URL of a video the group uploaded to the location — “How a Senior web optimization Strategist Sees the World.”
2. Go to Imgflip.com, a software that allows you to create GIFs of movies.
You may add a URL on to Imgflip, or you may add a video you may have saved in your pc. For our functions, I copied and pasted the URL from HubSpot’s Fb web page. Alternatively, you may copy and paste a YouTube URL or web site URL.
3. Select a place to begin and endpoint in your GIF.
As soon as your video is completed downloading, you’ll see this pop-up. There are two triangles that may show you how to select the place you’d like to start out and cease your GIF — for those who transfer the inexperienced one you’re selecting a place to begin in your GIF, and for those who transfer the crimson one you’re selecting an endpoint.
(It’s essential to notice, for non-Professional accounts, you may’t create a GIF that lasts longer than 20 seconds on Imgflip.)
When you’ve chosen a clip you’d like to make use of in your GIF, click on “Generate GIF.”
4. Obtain your GIF.
As soon as your GIF has been generated, you’ll have the choice to repeat and paste the picture hyperlink or picture URL. As a substitute, click on “Obtain .gif.”
5. Drag and drop your GIF into your e mail, and add a video CTA linking to the total video.
Now comes the enjoyable half! Merely create your e mail to ship to your subscribers, and drag and drop your GIF out of your desktop into the e-mail itself.
Under the GIF, create a video CTA, like “Click on to view full video right here” with a URL to your video (the URL will possible result in your personal web site, YouTube, Fb, or one other social platform).
You may spruce up your e mail topic line with “Video included” to additional incentivize click-through charges.
After all, you’ll wish to use e mail advertising and marketing greatest practices when embedding a GIF, and make sure the video you wish to embody is really a compelling, attention-grabbing piece of content material in your e mail subscribers.
This can be a distinctive alternative to additional interact along with your prospects and prospects, so make certain to make use of it correctly — don’t simply ship a video commercial in your services or products.
Subsequent, let’s discover the way you would possibly embody a nonetheless picture of your video with a “Play” button.
How To Create a Nonetheless Picture of Your Video With a Play Button
1. Take a screenshot of your video.
For this instance, I’ll use the identical video as earlier than. As a substitute of copying the URL, nevertheless, I merely screenshotted a paused part of the video.
2. Add a “Play” button.
After I paused the Fb video, it routinely included a “Play” button. Nevertheless, for those who screenshot a video whereas it’s enjoying, you won’t have a “Play” button.
So as to add one to a nonetheless picture, go to the web site Add Play Button to Picture, add your picture, select a play button design, and click on “Create Play Button Picture.”
Then, click on “Obtain Picture.”
3. Embed photograph and insert hyperlink.
Subsequent, merely click on “Insert Picture” in your e mail to incorporate the picture with the “Play” button. Then, spotlight the picture and choose “Insert Hyperlink.” Copy and paste the hyperlink to the total video (on this case I pasted the Fb URL, however you may also paste a URL to a web site along with your video).
And that’s it! Now, when a subscriber clicks in your picture, they’ll be redirected to the total video. Make sure the video auto-plays so the subscriber doesn’t need to click on “Play” once more.
How To Embed a Video in a HubSpot E-mail
1. Drag and drop the video module into your e mail template.
If you happen to’re a HubSpot e mail software person, you’ll see a Video module on the left facet of your display while you’re creating an e mail.
The HubSpot drag-and-drop e mail builder makes it tremendous easy so as to add a video to your emails. Merely drag and drop the module into the part of the e-mail you’d like to incorporate a video.
2. Use a URL or add a video into the textbox.
Subsequent, you may have the choice to embed a video utilizing a URL or to add a video to your COS. For our functions, we’ll copy and paste a YouTube URL into the textual content field.
3. Edit the video.
Lastly, edit the video to fit your wants. You may modify the video’s width and top and even create a customized thumbnail.
4. Assessment and ship your e mail.
While you’re prepared, click on the orange “Assessment and ship” button on the top-right of your display.
How To Use HTML5 Code to Embed Video in E-mail
Lastly, some e mail purchasers do help embedded video. If you happen to really feel it’s the fitting technique in your subscribers, you may embed a video inside e mail utilizing HTML5.
Right here’s an instance of an HTML5 code you would possibly use in your e mail:
<video width=”300″ top=”200″ controls>
<supply src=”https://weblog.hubspot.com/advertising and marketing/film.mp4″ sort=”video/mp4″>
<supply src=”https://weblog.hubspot.com/advertising and marketing/film.ogg” sort=”video/ogg”>
https://www.fb.com/hubspot/movies/2321291574789962/
</video>
If the video isn’t supported, your subscriber can see a static picture linking to a different web page as an alternative.
If you happen to don’t have expertise coding, you would possibly think about asking a developer that will help you, or check out W3 College’s HTML5 Video article.
Nevertheless, it’s essential to notice: We don’t suggest this technique, because you danger both ending up in your subscribers’ spam folders or utilizing code that lots of your subscribers’ e mail purchasers gained’t help. Finally, it could possibly be extra bother for a lot of of your subscribers’ than it’s price.
To make sure your video will be seen by all of your subscribers, I’d suggest one of many methods listed above, as an alternative.
If you happen to’re in search of different alternatives to spice up e mail click on by charges and conversions, check out HubSpot’s free e mail advertising and marketing software.
Leveling Up Your E-mail With Video
Including video to your e mail can enhance your engagement and click-through charges. Plus, your video content material has one other place to shine. Comply with the steerage above to get your movies into your subscribers’ inboxes.
