E mail advertising and marketing may be extraordinarily efficient when achieved proper.
It may aid you construct an engaged fanbase and promote extra live performance tickets, albums, and merch.
That’s why at present we’re going to talk about how you should use electronic mail advertising and marketing to develop your music enterprise.
Design Your Gross sales Funnel First
E mail advertising and marketing doesn’t exist in isolation – it ought to all the time be seen within the context of your total gross sales funnel.
That’s why we advocate designing your gross sales funnel first!
What Is a Gross sales Funnel?
A gross sales funnel is a system that companies use to transform potential clients into leads, leads into paying clients and paying clients into repeat clients.
Right here’s what the core gross sales funnel construction appears to be like like:
- Prime of the funnel: potential clients.
- Center of the funnel: leads.
- Backside of the funnel: clients.
Whereas this core construction is nice for understanding the idea of a gross sales funnel, it in all probability received’t aid you a lot when it comes to rising your small business as a result of it’s too generic to be sensible.
That’s why it is smart to make use of a particular gross sales funnel mannequin. There are a number of well-liked ones on the market. So which one do you have to select to your music enterprise?
The Worth Ladder Gross sales Funnel
We consider that the simplest option to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russel Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!).
This gross sales funnel has 4 levels:
- Bait. You supply the potential buyer your lead magnet in trade for his or her electronic mail handle.
- Frontend. You supply the potential buyer your least costly and least priceless services or products.
- Center. You supply the client a dearer and extra priceless services or products.
- Backend. You supply the client your costliest and most dear services or products.
Ideally, you additionally supply a continuity program of some kind, that means, a subscription product that generates recurring income.
We additionally advocate including downsells, upsells, and cross-sells to those core affords as a way to maximize your income.
The rationale why this gross sales funnel works so effectively is that it means that you can:
- Begin the connection with that particular person by providing free worth.
- Nurture that relationship by persevering with to offer free worth through electronic mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russel explains it:
How To Construct a Worth Ladder Gross sales Funnel for Your Music Enterprise
You can begin with simply the lead magnet and the frontend supply, then construct out the remainder of your Worth Ladder gross sales funnel later.
A lead magnet is a freebie that you just supply to potential clients in trade for his or her electronic mail addresses.
It may be something that they’ll both obtain to their system or entry on-line.
For a musician like your self, utilizing a free observe or a free album as a lead magnet in all probability makes essentially the most sense, particularly if that music isn’t obtainable wherever else.
This additionally makes it simple to observe it up with a gross sales pitch – your frontend supply can merely be extra music, akin to a whole album.
Alternatively, in case you are already considerably established and have a fanbase, then you’ll be able to supply folks unique content material.
Say, you’ll be able to movie a Q&A video the place you reply essentially the most generally requested questions or create a video that offers your followers a behind-the-scenes look into your life.
You may then observe it up with a gross sales pitch for merch or a signed CD since somebody who watched the video might be a fan already and could be involved in that.
After you have a lead magnet, you have to a lead technology touchdown web page, which is an online web page designed particularly for changing guests into leads (electronic mail subscribers).
We don’t advise constructing your lead technology touchdown web page from scratch if you happen to don’t have any earlier expertise designing touchdown pages.
Your finest guess is to make use of a confirmed, high-converting touchdown web page template as a substitute.
Our software program, ClickFunnels 2.0, features a template library the place yow will discover an appropriate touchdown web page template to your lead magnet.
After you have your lead magnet touchdown web page, it’s time to begin driving site visitors to it. That’s how you will construct your electronic mail listing.
Create a Welcome Sequence
We don’t advocate hitting the brand new subscriber with a gross sales pitch to your frontend supply instantly – you need to construct some belief first. However how are you going to try this?
ClickFunnels 2.0 means that you can arrange an automatic welcome sequence that will probably be routinely despatched to each new subscriber.
Use this sequence to introduce your self, share your backstory, and inform the brand new subscriber what you might be thus far.
Do all this over a number of emails despatched over the course of every week – so the frequency needs to be both one electronic mail each different day or one electronic mail every single day relying on the size of your welcome sequence.
It’s finest to finish every of those emails with a query directed to the brand new subscriber. Encourage them to hit the reply button and reply.
Be sure to then reply to all of the responses that you just get. It will aid you study extra about your subscribers and make them really feel valued.
Solely pitch your frontend supply within the final electronic mail of your welcome sequence.
Alternatively, if in case you have already constructed out your Worth Ladder, you’ll be able to finish your welcome sequence with a rundown of it.
Let the brand new subscriber know what you’ve on the market with a brief description of every supply and a hyperlink to its gross sales web page.
Launch a Music E-newsletter
One of many greatest challenges in electronic mail advertising and marketing is staying high of thoughts along with your electronic mail subscribers with out being obnoxious.
On the one hand, you need to message them frequently.
Then again, everyone seems to be already overwhelmed by the quantity of electronic mail that they get, which implies you can’t overdo it.
So how are you going to remedy this conundrum?
We consider that one of the simplest ways to do it’s to launch a weekly electronic mail publication as a result of it provides you an excuse to message your subscribers each week.
You can begin with a easy hyperlink roundup format the place you share essentially the most attention-grabbing music-related content material that you just got here throughout that week.
It may be articles, interviews, songs, albums, playlists, movies, you identify it.
When you get assured with that, you can begin including unique content material to your publication, akin to your individual articles, evaluations, or interviews.
As a musician, you in all probability know loads of different musicians, which implies that you should use these connections to introduce your subscribers to artists that they may have by no means found in any other case.
Use the “Hook, Story, Provide” Copywriting Framework
Copywriting is what makes or breaks electronic mail advertising and marketing. So how are you going to get your subscribers to open your emails, learn them, and act on the decision to motion?
We advocate utilizing the “Hook, Story, Provide” copywriting framework in all of your emails. That’s what we do and it’s superb how effectively it really works when carried out accurately!
- Hook. Seize the subscriber’s consideration with a compelling topic line. Understand that your electronic mail will probably be competing with all the opposite unopened emails of their inbox. That’s why the topic line is an important factor of electronic mail copy!
- Story. Inform the subscriber a fascinating story within the physique copy of your electronic mail. You need to maintain it brief however make it possible for the core narrative construction is there.
- Provide. Transition from the story to the decision to motion. What would you like the subscriber to do subsequent?
The standard name to motion is pitching one among your affords, then encouraging the subscriber to click on by means of to its gross sales web page.
Nonetheless, there could be conditions the place a special name to motion may make extra sense, akin to asking them to answer to the e-mail, following you on a particular social media platform, and so on.Simply do not forget that there ought to solely be one name to motion per electronic mail!
Right here’s how Russel explains the “Hook, Story, Provide” framework:
Case Research: How Gabe Schillinger Sells Beats With ClickFunnels
Gabe Schillinger spent over a decade making an attempt to construct a profession within the music business.
“I all the time thought that my massive break was going to return from a file label chopping me an enormous examine”, he recollects.
Initially, he assumed that each one he wanted was a possibility to work with some massive artists.
However he ultimately realized that even if you happen to get such alternatives, you make some cash and that’s it, you might be again to ready for the subsequent gig. It merely wasn’t sustainable.
“10+ years of taking part in that sport and I used to be feeling caught. I used to be almost 30 years outdated, nonetheless residing at my Dad’s home, and couldn’t afford to maneuver out.
I hated speaking about what I used to be doing with music. I talked to associates, household, no matter… And it felt like they noticed me as somebody who was chasing this pipe dream. Like a ravenous artist.
I simply didn’t really feel that respect. Truthfully, at that time, I didn’t respect myself.”
Gabe determined to shift from the business sport to promoting beats on-line.
He made some cash doing it the way in which everybody else was doing it – constructing an viewers on social media after which driving site visitors to a beats retailer. However it wasn’t sufficient to maneuver out of his Dad’s home.
At some point, when he was scrolling by means of Fb, a hyperlink posted by a producer caught his consideration.
Gabe didn’t fairly perceive what he was . “This man was utilizing funnels to promote beats. It was the primary time I’ve seen it.”
So he determined to do the identical. And that’s when every little thing modified.
“For the primary time in my life, I utilized a few of that creativity and keenness that I as soon as solely put into my music and began placing it into my advertising and marketing as effectively.”
He began specializing in rising his electronic mail listing, constructing gross sales funnels, and creating true affords versus simply promoting commodities like everybody else.
“And since I used to be doing these items, fairly shortly, in a few years, I used to be capable of climb to the highest of my business.”
Immediately, Gabe makes an ideal residing doing what he loves, all as a result of he harnessed the ability of gross sales funnels.
Construct A Gross sales Funnel For Your Music Enterprise with ClickFunnels 2.0!
ClickFunnels 2.0 has every little thing it’s good to construct a gross sales funnel to your music enterprise:
- Gross sales funnel and touchdown web page templates.
- Visible editor that you should use to customise these templates.
- E mail advertising and marketing performance that means that you can ship broadcast emails, arrange automated electronic mail sequences, and create electronic mail workflows with behavioral triggers.
What’s finest is that we now have a free trial which implies you can take a look at our software program with none threat.
So why not begin constructing your Worth Ladder gross sales funnel at present?
