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Patek Philippe, the ultra-luxury watch model, hasn’t launched a brand new watch mannequin since 1999. However that each one may very well be set to vary, in response to Bloomberg.
On the Watches and Wonders honest in Geneva, Switzerland, final week, the President of Patek Philippe & Co., Thierry Stern, mentioned a brand new watch is within the works. It’s set to be unveiled later this 12 months.
“The design is completed, and the prototype is prepared and, actually, I prefer it,” he mentioned.
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Patek Philippe is a Swiss watchmaker based in 1839. The family-owned firm’s luxurious watches can price upwards of $40,000 — to begin. Patek Philippe can be identified to be “one of many final and most coveted impartial Swiss watchmaking manufacturers” on the earth, per Bloomberg.
Regardless of not releasing a brand new mannequin line in virtually 25 years (and worldwide financial uncertainty), demand for Patek Philippe timepieces has been surging, in accordance to the Night Commonplace.
Patek Philippe makes 70,000 watches a 12 months. And Stern mentioned the corporate cannot produce extra whereas sustaining high quality — maybe why there hasn’t been a brand new launch in virtually 1 / 4 century.
“As I could not enhance the manufacturing, my solely different selection was to scale back the purpose of gross sales so that everyone might get somewhat bit extra watches,” he mentioned to Bloomberg.
“I am a watchmaker, I am promoting new watches,” he added. “That is what I am good at.”
