Many organizations are shifting gears to take a video-first method to social content material. Why?
Video generates 1200% extra shares than image-based and text-based content material.
This transformation could also be profitable for some, however others would possibly battle with algorithm updates, in addition to staying on prime of traits in a fast-paced atmosphere, and organizing and managing content material throughout quite a few platforms.
Too many good concepts have been left behind as a result of there isn’t a centralized software to deal with and construct upon end-to-end content material. Right now, social media managers use totally different instruments to handle their content material to maintain observe of video traits, save concepts, and script and draft movies. There may be (or was) a necessity available in the market for a product to seamlessly plan video content material throughout social platforms social media managers handle.
PLANOLY Video Planner
PLANOLY simply launched Video Planner, a brand-new software simplifying video content material creation from concept to put up. Now, creators in every single place — from small companies to influencers and extra – can plan and publish video content material from one place.
Developed in partnership with social media managers, Video Planner is an easy, elegant productiveness software anticipating the planning wants of those that oversee content material growth and distribution. A number of key parts of the brand new platform embody weekly curated audio and video suggestions; central positioning for captions, hashtags, and audio; post-time alerts; and each content material repurposing options and a central repository for content material concepts will probably be accessible in August.
As short-form video continues to take over the social media house and continues to be mired with the difficulties talked about above such because the calls for of managing content material throughout a number of platforms, in addition to the nuances of every, the Video Planner allows a stronger video technique and might help mitigate these frustrations.
86% of companies use video as part of their advertising technique to advertise services or products.
Video Planner is coming at an opportune time. Video Planner presents a versatile resolution and offers the ability again to social media managers, content material creators, and extra. Within the fast-paced on-line atmosphere, digital advertising instruments are a necessity to make sure your overarching social technique is shored up and as streamlined as doable.
A TikTok Starting
This new platform kicks off with TikTok however would be the first complete, cross-platform software as soon as Video Planner is enhanced and its capabilities are broadened over the following few months.
It could be a given to start out with TikTok, because it stays on the heart of the cultural zeitgeist with 1 billion energetic month-to-month customers, however PLANOLY is wanting ahead to an enlargement throughout different video-centric social websites like Instagram Reels, Pinterest Concept Pins, and YouTube Shorts.
PLANOLY is creating additional Video Planner enhancements and will probably be asserting new options every month, together with extra methods to arrange video concepts, collaboration instruments for groups and purchasers, and the flexibility to repurpose content material for a number of channels. There’s a cause why we’re trusted by over 5 million customers the world over: we all know social media.
Teresa Day, president of PLANOLY
Integrating throughout social media platforms will current each new alternatives and, after all, a brand new set of challenges — none too daunting for PLANOLY and different organizations within the social sport to deal with. Alternative in video is considerable, and it’s crucial for manufacturers, entrepreneurs, and content material creators to benefit from accessible sources and digital advertising instruments when doable.
On the Horizon
With influencer advertising anticipated to achieve $15B in 2022, predictions present genuine content material, primarily by way of video engagement, will proceed to rise in recognition. From concept to put up, utilizing instruments like Video Planner might help these content material creators streamline their artistic processes and efficiently join with their audiences throughout platforms that matter most in a real, minimal-effort approach.
Trying forward and diving deeper into a few of these 2022 social media traits and an increase within the creator economic system, over $104.2B and rising day by day, folks can anticipate to see elevated utilization of enterprise platforms, like PLANOLY, to monetize their content material, develop their popularity and improve their general social presence.
Beginning at this time, you possibly can make the most of Video Planner from PLANOLY. Take the guesswork out of traits, put up on the go, and, general, simplify your social media technique.
