Make-up artist Mikayla Nogueira, who’s from rural Massachusetts, is well-known on her channels for her thick Boston-esque accent, which some are calling into query, BuzzFeed Information reported. She has properly over 14 million followers on TikTok and Instagram.
Nogueira was lately accused of faking her thick accent when a video surfaced of her speaking in a “customer support voice” whereas attending Rhode Island’s Bryant School the place she majored in communications, in response to the article.
“I truly work right here on the data heart, so I’m positive you’ll be seeing me round,” she mentioned within the video in what’s described as a “impartial East Coast accent” within the article.
Followers weren’t blissful and tens of millions of them seen the posted and reshared video final month. Some known as her “untrustworthy.”
Some mentioned that it’s pure for individuals to code swap or tone issues right down to sound extra skilled, in response to the article.
“We have to begin seeing these influencers as entertainers, nearly actresses and actors as a result of at this level with their tens of millions of followers this has change into their job,” TikToker Rachel Leigh mentioned within the article.
Different types of controversy surrounding Nogueira additionally embrace utilizing filters over her basis evaluations and false eyelashes over her mascara evaluations.
Why it issues: Discerning what’s actual and faux within the social media panorama is essential. Viewers need authenticity, and that’s what you need to search when selecting influencers to share your model message too. Be sure to’re not simply taking a look at viewers measurement, but in addition the realness and honesty of those spokespeople. Keep in mind that authenticity all the time beats out being phony. The physician (and AI) is in
Synthetic intelligence is taking on the world
The physician is in and bringing some backup, too. Synthetic intelligence help is rising in numbers within the healthcare area. Whereas some sufferers don’t thoughts AI utilization in numerous methods with medical intervention, not everybody’s on board with bots.
Sixty % of Individuals wouldn’t be OK with suppliers leaning on AI know-how regarding their healthcare wants, in response to a Pew Analysis Heart Survey.
The survey revealed a blended bag of opinions with AI interference within the healthcare realm. But there are numerous positives as extra AI conversations are rolling out and 38% consider that AI “would cut back slightly than enhance the variety of errors made by well being care suppliers,” in comparison with 33% who believed it could be worse.
Screenshot courtesy of Pew Analysis Heart
Why it issues: AI is prone to have an effect on each single trade. In some instances, it is going to be behind the scenes and practically invisible, as with serving to writers define content material or offering purchasing suggestions on an internet site. However in healthcare, it’s life or loss of life.
Communications can assist roll out AI in a number of methods. First, by fielding surveys like this one with our key audiences to know their emotions and issues about AI. We will then craft communications designed to handle these issues – or counsel in opposition to rolling out AI in that approach.
Whereas we’d not be programming the robots, we nonetheless have an enormous function to play within the AI revolution.
Black girl makes historical past at Vanderbilt
It’s the tail finish of Girls’s Historical past Month and massive issues are occurring .
Dr. Tamia Potter made nice strides lately by turning into the primary Black feminine neurosurgeon resident at Vanderbilt College Medical Heart in Nashville, AfroTech reported.
Screenshot courtesy of Dr. Potter’s Instagram web page
Vanderbilt is working to extend the variety of Black medical doctors like Potter by collaborating with HBCUs to confess Black STEM college students to larger teaching programs, Vanderbilt mentioned.
Why it issues: PR execs have a significant function to play in DE&I efforts by serving to write or place tales about trailblazers like Potter. By celebrating the achievements of Black girls – and others from underrepresented teams – they make their success seen and encourage others to observe of their footsteps. Serving to others see themselves in these roles makes an enormous distinction in the long term.
Actor Jonathan Majors faces public blowback
“Creed III” actor Jonathan Majors confronted public scrutiny after he was arrested in an alleged home violence dispute together with his girlfriend, CNN reported.
The 33-year-old actor was positioned in custody after a 911 name from their Manhattan house, in response to a New York Police Division assertion within the CNN article.
“The sufferer knowledgeable police she was assaulted,” the assertion mentioned. The 30-year-old girl had “minor accidents to her head and neck,” police mentioned within the article.
Majors has fees of strangulation, assault and harassment, the NYPD famous within the article.
Majors’ lawyer mentioned within the article that he’s “fully harmless” and was “provably the sufferer of an altercation with a lady he is aware of.”
In keeping with the article, in mild of the allegations, the U.S. Military pulled two lately launched recruiting adverts which featured Majors, stating it was “deeply involved.”
“Whereas Mr. Majors is harmless till confirmed responsible, prudence dictates that we pull our adverts till the investigation into these allegations is full,” the assertion from the Military Enterprise Advertising Workplace mentioned.
Why it issues: What Majors says — or doesn’t say — subsequent is important. That is the time to observe his lawyer’s recommendation and be strategic to manage the narrative. The U.S. Military’s swift motion to tug adverts till extra details are identified demonstrates a greatest follow, and their assertion makes it clear that whereas the authorized system could have its say, they need to take steps to guard their model now.
Sherri Kolade is a author at Ragan Communications. When she shouldn’t be along with her household, she enjoys watching Alfred Hitchcock-style movies, studying and constructing an authentically curated life that features greater than sometimes discovering one thing deliciously fried. Observe her on LinkedIn.
