New analysis from affiliation and nonprofits occasion associate Personify presents a deep dive into the energy of occasions at this time, together with altering expectations, distinctive challenges, increasing objectives and demographic shifts—all from the eyes of the exhibitor.
The agency’s newly launched analysis report, 2023 Exhibitor Knowledge: Analysis Findings, from survey analysis performed by A2Z Occasions, presents essentially the most related and present developments for commerce present and occasion organizers, with analysis performed in January 2023.
“At Personify, we perceive the significance of staying knowledgeable in regards to the present developments and expectations for commerce reveals and occasions,” mentioned Wealthy Vallaster, director of occasion advertising at Personify, in a information launch. “That’s why we performed this analysis—to offer occasion organizers with a greater understanding of exhibitor preferences and desires. Essentially the most shocking discovering from the survey was that exhibitors cited rising their visibility as extra necessary than producing leads—a transparent indication of the broader objectives many firms have for occasions at this time. Total, we really feel this survey information is important to assist be certain that commerce reveals in 2023 meet the calls for of recent exhibitors.”
The analysis affirms anticipated development in occasion participation this 12 months
Occasions are a highly effective and versatile advertising instrument for firms of all sizes: 89 % of survey respondents reported their 2023 occasion participation is staying the identical or rising in comparison with 2022. Regardless of financial uncertainty, firms wish to 2023 as a benchmark for profitable occasions, recognizing the significance of occasion ROI and engagement in an ever-competitive market.
The findings recommend that occasions have grow to be greater than only a instrument to amass new clients
Whereas producing new leads has at all times been a prime precedence, in 2023, exhibitors wish to enhance their visibility greater than ever earlier than. Exhibitors additionally reported that content material can be a key motivator for attendance at an occasion and sustainability stays a spotlight for a lot of when organizing occasions.
The report additionally uncovers crucial demographic to focus on and contemplate when designing your occasion experiences in 2023. Immediately’s main audience could also be youthful than you assume. The demographic insights inside the report help a substantial shift in shopping for energy and a rise in expectations for a curated, interactive and fascinating expertise earlier than, throughout and after occasions.
Assembly the wants of exhibitors shouldn’t be straightforward in at this time’s world
On prime of guaranteeing primary wants, akin to having an exhibition house and advertising supplies out there, understanding exhibitor expectations and motivations will additional allow present organizers and occasions professionals to maximise their occasions in 2023 and past.
Obtain the total report right here.
The report was compiled from the survey responses of 318 members employed by firms or organizations which have exhibited throughout not less than one commerce present, convention or occasion in america throughout 2022. Whereas every firm or group is exclusive in its participation in commerce reveals and occasions, the findings might help inform present organizers as they develop methods designed to help the long-term development and success of their group.
