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The best way to Use Video for Buyer Help


June 14, 2022·10 min learn

From help tickets to data bases to buyer onboarding, customer support movies assist make the decision course of quicker, easier, and extra cost-efficient.

Just a few years in the past, I had a full load of laundry to do, however my washer wouldn’t begin. Confronted with the prospect of an costly skilled restore (and carrying soiled garments for the subsequent few days), I took issues into my very own fingers.

I discovered a useful buyer help video on YouTube diagnosing the issue. Following the video’s directions, I used to be in a position to repair the machine’s defective door sensor for the low price of a single cable tie.

Tales like these are the brand new regular of buyer help. Prospects need fast and well timed decision to their points—ideally in an easy-to-digest format. Most individuals have stop a model due to poor customer support experiences. As a way to preserve your prospects, it is advisable to present an incredible stage of help.

Video for buyer help is the right approach to ship faster and more practical options to buyer woes. It hastens the decision course of. Prospects are happier with their help expertise. It even boosts buyer retention by serving to them get extra out of your services or products.

On this information, we’ll scope out the advantages of buyer help movies, then dive into methods you’ll be able to weave video into each a part of your help framework.

  1. Contents
  2. 1. The Advantages of Buyer Help Movies
  3. 1.1 What Video Buyer Service Can Do for You
  4. 2. Construct a Video Information Base
  5. 2.1 Frequent Use Circumstances for Video in Your Information Base
  6. 2.2 How a Video Information Base Boosts Your Video Search engine optimisation
  7. 3. Resolve Help Tickets with Video
  8. 3.1 Asynchronous Video Help
  9. 3.2 Dwell Video Help
  10. 3.3 Getting Forward with Video Buyer Service
  11. 4. Ship Thank You Movies
  12. 5. Create Buyer Onboarding Movies
  13. 6. Optimize Help with CRM Integration and Video Analytics
  14. 6.1 Help CRM Integration
  15. 6.2 Video Analytics

The Advantages of Buyer Help Movies

Entrepreneurs and gross sales professionals have lengthy recognized how nice video is for explaining issues. It’s time for buyer help to embrace it, too.

Video explains big portions of knowledge in little or no time. Say it is advisable to learn to tie a bow tie. It might take a whole bunch of phrases to clarify the method, and the written descriptions of every step may not be clear to the reader. Or you possibly can watch a 10-second GIF, tie that tie like a professional, and arrive at your occasion on time.

GIF showing how to tie a bow tie

How-to” is without doubt one of the prime 4 classes on YouTube. It’s typically the primary place folks go to get solutions to all types of questions, from tying bow ties to studying how you can use a product.

Individuals would somewhat watch a video to resolve an issue with a services or products as an alternative of getting in contact with the enterprise’s help crew. And when 42% of shoppers are keen to pay as a lot as 16% extra for a product with a pleasant, welcoming expertise, it’s in your greatest curiosity to make your help workflow shine.

And it really works! Right here at Vidyard, 80% of our prospects watch our movies to learn to use our platform or clear up a difficulty they’re experiencing.

Enhance Buyer Satisfaction with Video From help tickets to data bases to buyer onboarding, video helps make the decision course of quicker Signal Up Free