When IPG-owned efficiency advertising company Reprise Digital started utilizing a type of the identical AI that powers ChatGPT a few years in the past, it began with a take a look at.
The agency pitted its OpenAI-powered copywriting software program, Transcribe—paired with human editors—in opposition to inside and exterior groups of copywriters to put in writing digital content material for monetary purchasers. Every crew’s outcomes have been judged on elements like price and turnaround time.
“We noticed that Transcribe was magnitudes extra environment friendly when utilized by folks which are altering its output somewhat bit versus exterior copywriters or inside groups,” mentioned Vincent Spruyt, Reprise’s head of AI.
