Many social platforms of The Historical Instances (2006-2010) have advanced a lot as to be nearly unrecognizable as we speak, but Twitter’s microblogging expertise has remained largely the identical. Why? As a result of it really works.
That’s to not say that Twitter hasn’t modified through the years — it has, particularly as a enterprise advertising instrument. However the way in which manufacturers use Twitter has largerly stayed the identical: To shortly join customers to what’s taking place, whether or not it’s a global disaster or an area, niche-specific occasion.
And, to attach individuals to your small business.
These are the most recent Twitter stats and developments you might want to know to get probably the most out of your Twitter advertising campaigns in 2023.
Obtain the whole Digital 2022 report—which incorporates on-line habits information from 220 nations—to study the place to focus your social advertising efforts and easy methods to higher goal your viewers.
Basic Twitter stats
1. Twitter is on observe to break even in 2023, Musk says
2022 was a 12 months of huge change for Twitter, together with an possession change. Whereas official earnings reviews are solely out there for half of 2022 to this point, there are reviews of income dropping by as a lot as 35% in 2022 vs. 2021.
Even when that seems to be true, it wouldn’t be an remoted incident. Twitter has skilled income setbacks through the years, although their total outcomes have been on a optimistic upward trajectory. Twitter earned simply over $5 billion USD in 2021. The corporate hasn’t recorded an annual revenue since 2019.
Twitter launched new options in 2022 to diversify their earnings past promoting, together with Twitter Blue subscriptions, a number of media codecs, co-Tweets, an edit button, and extra.
Will Elon Musk’s prediction change into true for 2023? Time will inform.
Final 3 months have been extraordinarily robust, as needed to save Twitter from chapter, whereas fulfilling important Tesla & SpaceX duties. Wouldn’t want that ache on anybody.
Twitter nonetheless has challenges, however is now trending to breakeven if we maintain at it. Public help is way appreciated!
— Elon Musk (@elonmusk) February 5, 2023
2. The hottest Twitter account is @BarackObama
Former U.S. President Obama has held the highest spot for just a few years, with over 133 million followers. Longtime standard customers Justin Bieber, Rihanna, and Katy Perry nonetheless rank within the prime 5 however new for 2023 is present Twitter proprietor Elon Musk within the #2 spot with 127 million followers.
3. Twitter is the sixth hottest social platform in the USA, by lively customers
In a latest survey of cellular customers, 52% of Individuals engaged with the Twitter app throughout the examine interval, inserting it in sixth.
4. Twitter is the world’s seventh favourite social media platform
Twitter has held regular within the seventh spot since 2021.
The proportion of individuals ages 16-64 who say every of the highest 10 platforms is their favourite has remained comparatively fixed, although rivals Instagram and WhatsApp have dropped barely since 2022 Q1 — 0.3% and 0.4%, respectively. In distinction, Twitter’s recognition has risen by 0.2% all through 2022.
5. As CEO of Twitter, Elon Musk has a 34% approval ranking
It’s no secret Musk’s management is a divisive matter for Twitter customers, with some applauding his choices and others disagreeing.
However, a February 2023 survey has discovered Musk’s public approval ranking as CEO has elevated to 34%, up from 30% earlier than his buy of Twitter was full. Although there was additionally an almost-equal 5% leap in those that disapprove.
Supply: YouGov
For comparability, solely 18% of Individuals presently approve of how Congress is doing its job.
Twitter person statistics
6. Twitter utilization is rising 30% quicker than Instagram amongst Gen Z
Sound the alarms: Gen Z doesn’t hate Twitter.
42% of Individuals ages 12-34 now use Twitter, in comparison with solely 29% in 2020 — a 36.6% enhance over two years. Comparatively, Instagram adoption solely elevated by 5.7% throughout the identical interval.
Supply: Edison Analysis
The oldest Gen Zers are about 25 in 2023, so this Twitter stat could also be skewed on the increased age vary by these pesky Millennials within the combine. Nonetheless, it presents meals for thought.
The lesson right here is to make sure information is guiding your social media advertising technique. We’re uncovered to so many “Gen Z solely cares about TikTok” thinkpieces, it’s straightforward to take it as truth. Whereas your specific Gen Z viewers will not be on Twitter, ensure to check that speculation first, Dr. Viral.
7. Twitter customers comply with a median of 405 accounts
Individuals who publish greater than 5 Tweets per 30 days comply with a median of 405 accounts, whereas those that posted much less typically comply with a median of 105 accounts.
8. 62.9% of Twitter customers are male
This survey didn’t report choices for nonbinary individuals, so it doesn’t seize the total spectrum of gender for all Twitter customers. Nevertheless, it does illustrate the vast gender hole on Twitter.
Supply: Statista
That hole is simply getting wider in 2023. In 2022, 56.4% of Twitter customers recognized as male and 43.6% recognized as feminine — a a lot nearer ratio.
9. Twitter has the largest gender hole of any social platform
Once more, these statistics solely symbolize these figuring out as both male or feminine, with out together with different choices. However it’s useful to see these figures in comparison with different standard social platforms to know extra about Twitter demographics.
Supply: Statista
10. Customers aged 18-34 like Twitter probably the most out of all generations
A mixed complete of 41% of customers 18-34 view Twitter both “very favorably” (16%) or “considerably favorably” (25%). Whereas this age vary doesn’t solely symbolize Gen Z, a big portion of it does.
The age group with the second highest complete is customers age 35-44, the place a complete of 38% view Twitter “very favorably” (11%) and “considerably favorably” (27%).
Each age brackets embrace hefty helpings of Millennials, so make sure you’re optimizing your Twitter technique for this extremely growing older partaking inhabitants.
11. 23% of American Twitter customers record their job of their profile
Job title or trade is the preferred factor U.S. adults say about themselves of their Twitter profile bio, with roughly 1 in 4 customers together with this data.
Different standard profile mentions embrace hobbies (12%), household relationships (8%), and political opinions (6%).
Supply: Pew Analysis
Twitter utilization statistics
12. Twitter is the preferred social platform for information and present occasions
Twitter’s attraction has at all times been its short-form, real-time nature and that’s nonetheless true as we speak with 61.2% of individuals saying Twitter is the place they go to remain updated with information and occasions.
Manufacturers can capitalize on this by live-tweeting from conferences and creating occasion hashtags as a way to retweet from, and begin conversations with, attendees.
13. 23% of customers say most of their Tweets are political
Virtually half (45%) of Individuals say they’ve Tweeted a couple of political or social subject within the final 12 months, however for 23% of the person base, political Tweets are a way of life. A examine analyzing the content material of over 1 million Tweets discovered roughly one-third, or 33%, have been political in nature.
14. Individuals spend a median of 4.4 hours per 30 days on Twitter
A latest examine reviews customers spend a median of 1.1 hours per week on Twitter, equating to 4.4 hours per 30 days. Whereas that will appear small in comparison with TikTok’s reported 9.8 hours per week, the common demographics and viewers of Twitter are vastly totally different from that of TikTok.
Unsure in case your ultimate viewers is on Twitter? Discover out with the most recent Twitter demographics stats for 2023.
Supply: Statista
15. 66% of hyperlinks Tweeted from main accounts level to print, TV, or wire information sources
Two-thirds of the hyperlinks shared by distinguished Twitter customers pointed to print, TV, and wire information media, whereas solely 5% of hyperlinks shared on various platforms — akin to Fact Social, Parler, and extra — did.
Maybe this is because of Twitter itself additionally being a mainstream community, although the vast hole counsel an underlying ideological distinction.
Supply: Pew Analysis
16. The typical natural Twitter engagement fee is 0.05%
Makes you lengthy for the halcyon days of 2013’s double-digit engagement charges, eh?
To not concern: It’s straightforward to beat 0.05% with the correct Twitter content material technique, networking efforts, and time. (And, hey, you possibly can at all times run advertisements for a lil’ enhance if wanted.)
Supply: Statista
Unsure what your common engagement fee is? Discover out with our free engagement fee calculator, or attempt Hootsuite and let it crunch your numbers and let you know easy methods to enhance — routinely.
17. Utilizing video in Tweets boosts engagement as much as 33%
Natural video Tweets carry out as much as 33% higher than text-based Tweets. Does each Tweet have to be a video? No. However don’t be afraid to experiment with totally different media codecs to see what will get one of the best outcomes for you.
For that extra-extra particular enhance, operating Twitter video advertisements can enhance complete video views by as much as 95% and improve complete video watch time by 84%.
Twitter for enterprise stats
18. 89% of individuals use Twitter to search out new merchandise
Twitter will not be prime of thoughts while you consider ecommerce advertising, however customers are open to discovering new services and products.
Benefit from this by:
- Signing up for the Twitter Purchasing beta program, if eligible. (At present for U.S.-based companies promoting bodily merchandise solely, with plans to increase.)
- Together with Twitter in influencer advertising partnerships by in search of out Twitter creators and making certain Twitter-optimized content material is one among your deliverables.
- Making an attempt Twitter promoting. Unsure the place to start out? See our information to Twitter advertisements for newcomers.
19. 50% of individuals age 16-24 use social networks for model analysis
Whereas not unique to Twitter, this can be a basic shift in how individuals use the web to make shopping for choices. For many years, website positioning reigned supreme as we relied on engines like google like Google to unravel the thriller of all the pieces from “Ought to I get this mole checked out?” (ew and sure) to “What’s one of the best social media scheduling instrument?” (Hootsuite).
For the primary time in historical past, it’s raining males…tions?
Dubbed “social website positioning,” the observe of turning to social networks as a substitute of engines like google isn’t restricted to Gen Z. Millennials comply with shut behind with nearly half utilizing social the identical approach, and over a 3rd of the 45-54 crowd does, too.
Wanna money in? The first step: Be on social. Duh. Step two: All the time use ALT textual content. It improves accessibility and serves your “social website positioning rankings” effectively, too. You possibly can add ALT textual content in Hootsuite when scheduling posts.
Oh, step three? Learn Social Developments 2023 for extra key methods.
20. 76% of customers say they’ve purchased one thing primarily based on Twitter conversations
Twitter’s remark thread construction lends itself effectively to engagement, the place one Tweet can spur a whole dialog. Whether or not you’re answering somebody’s query publicly in a Tweet thread or by way of a non-public DM, the short, conversational nature of Twitter appears like a personalised expertise in each.
21. Solely 43% of entrepreneurs are selling their enterprise on Twitter
No, Twitter’s advert attain isn’t the largest, neither is the platform the correct match for all sorts of companies. But when your persons are on Twitter, so must you.
Much less entrepreneurs means much less competitors in all the pieces from natural attain to model constructing actions. Study the ins and outs of the Twitter algorithm and easy methods to create a profitable Twitter advertising technique to push your small business to new heights.
Supply: Statista
22. 28% of entrepreneurs are planning to make use of Twitter extra
Many manufacturers are nonetheless working to determine themselves on social “new youngsters” like TikTok, however don’t overlook about tried and true Twitter.
When surveyed about plans for the subsequent 12 months, nearly a 3rd (28%) of entrepreneurs stated they’re planning to make use of Twitter extra.
Twitter promoting stats
23. Monetizable every day lively customers (mDAU) grew 16.6% in 2022 to nearly 238 million customers
mWhat? Twitter defines a monetizable person (mDAU) as an account that has bodily logged in every day and isn’t a bot. These customers are monetizable as a result of they see Twitter advertisements after they log in.
This determine is anticipated to maintain rising as Twitter continues to develop new promoting and ecommerce options in 2023.
24. Twitter advertisements have the potential to succeed in 544.5 million individuals
That’s a 12% leap in 2022 Q3 from 2022 Q2, or a rise of 58 million individuals, and a complete improve of 24.7% year-over-year.
25. Twitter advertisements attain 10.7% of all web customers
Damaged down additional, this equals 6.8% of the whole international inhabitants, and eight.7% of everybody 13 and older. Inhabitants counts estimate there are about 5 billion individuals over age 15, so meaning advertisements on Twitter might attain about 445 million of them.
Single digit share advert attain might not look spectacular, however 8.7% is an enormous 50% improve — representing about 145 million extra individuals — since 2020, the place Twitter advertisements reached solely 5.8% of these 13 and older.
26. Twitter advertisements attain 32% of Individuals age 13 and older
That’s 91.7 million Individuals, although in no way the biggest attain share in comparison with different nations. Twitter advertisements attain a whopping 60.4% of Japanese individuals 13+ and 38.% of individuals 13+ in the UK.
27. Twitter advertisements attain nearly 3x extra males than girls
Earlier, I discussed that just about 63% of Twitter’s viewers establish as male and 37% establish as feminine in 2023. Twitter advert attain is much more skewed towards male customers.
Twitter advertisements attain as much as 74.3% of male customers, however solely 25.7% of feminine customers.
Why the even bigger divide? We’re unsure, although you possibly can goal Twitter advertisements primarily based on gender (presently solely male or feminine choices) for better precision.
Twitter publishing stats
28. There have been a file 20,000 Tweets per second throughout the World Cup
Elon Musk introduced the milestone on November 23, 2022.
World Cup site visitors hit nearly 20,000 tweets per second as we speak! Nice work by Twitter workforce managing file utilization.
— Elon Musk (@elonmusk) November 23, 2022
If that have been true for each second of a 24 hour interval, there could be over 1.7 billion Tweets per day.
29. You possibly can publish as much as 2,400 Tweets per day
I imply… does anybody want extra? In all seriousness, Twitter has just a few limits to assist cut back potential bot spam.
Need the utmost attain doable on Twitter? Use Hootsuite’s Greatest Time to Publish characteristic to routinely schedule your 2,399 Tweets per day on the most optimum occasions to your viewers to see them.
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Do it higher with Hootsuite, the all-in-one social media instrument. Keep up to the mark, develop, and beat the competitors.
