The cord-cutters have taken over.
In 2022, for the primary time ever, the proportion of U.S. households that subscribe to conventional pay TV companies dropped beneath 50%, in accordance with Insider Intelligence. The corporate mentioned by the top of the 12 months, solely 65.1 million households within the U.S. nonetheless had conventional pay TV, which was down 9% from 2021 for a complete of 49.7%.
Insider Intelligence—which makes its predictions and estimates for pay TV and OTT based mostly on evaluation of survey and net site visitors knowledge from analysis companies and regulatory companies, historic traits, gross sales projections, reported subscriber numbers and several other different components—beforehand predicted in September 2022 that conventional pay TV wouldn’t drop beneath 50% till 2023.
