In celebration of Worldwide Ladies’s Day, Pinterest has shared some new insights into rising tendencies amongst feminine customers, whereas it’s additionally launching a brand new Pinterest TV sequence that may deal with feminine founders and their well being.
First off, on key tendencies – Pinterest says empowerment is a key shift amongst feminine Pinners this 12 months:
“Our insights present that girls of all generations are breaking out of stereotypes and societal norms, choosing self-love and specializing in therapeutic. For Gen Z and Millennials, this consists of exploring their villain aspect and turning into extra self-oriented and empowered.”
Pinterest says that these search tendencies mirror this motion:
- femme fatale outfit (+590%)
- self date aesthetic (+235%)
- methods to heal your self (+55%)
- therapeutic internal youngster (+150%)
- breaking generational cycles (+310%)
Pinterest additionally says that girls are ‘embracing the fantastic thing about their age and reveling in methods to have fun themselves’, with searches for ‘older bride clothes over 50 bohemian’ up 110%, and ‘make-up appears to be like for older ladies’ up 1440%.
There could possibly be some attention-grabbing issues in your Pin promotions inside these tendencies.
Along with the pattern information, Pinterest can be launching a brand new Pinterest TV sequence with stylist and creator Stacy London, during which London will host a sequence of hearth chats with female-founders to debate wellness and menopausal well being.
“Pinners can tune into the present on March eighth at 12 pm ET right here. Stacy will even be the primary featured visitor of Pinterest’s ‘board drop’, revealing for the first-time ever the inspiration behind the present, together with inspiring quotes she’s curated for Worldwide Ladies’s Day: Clever phrases with Stacy London.”
Lastly, Pinterest has additionally partnered with the UN Basis on its #EqualEverywhere marketing campaign, which goals to deal with the systemic adjustments required to finish gender discrimination.
“The month-long public consciousness marketing campaign will spotlight champions for gender equality who’re all pushing to make the birthright of equality for women and girls a actuality.”
Empowering feminine creators is a vital push for Pinterest, on condition that round two-thirds of the app’s customers are ladies. That places Pinterest in an necessary place with reference to facilitating feminine creators, and addressing key components of equality, and it’s good to additionally see Pinterest utilizing this chance to deal with lesser-discussed facets of feminine well being.
Pinterest will even look to focus on ladies creators and types, which is able to current new alternatives for publicity, and will assist spark extra curiosity within the app.
