Pinterest is a visible platform nice for a lot of totally different industries and kinds of manufacturers. Nevertheless, to make the suitable determination on whether or not Pinterest is for you, it’s a good suggestion to check out some Pinterest stats.
Nevertheless, if you have already got a presence on Pinterest, your personal Pinterest analytics might be much more essential than platform statistics. In keeping with Sprout Social’s Index, 60% of organizations are utilizing their very own social information each day to assist make knowledgeable selections.
All through this text we’ll cowl Pinterest statistics from all classes: utilization information, consumer statistics, demographics and extra.
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Pinterest stats each marketer ought to know
1. Pinterest is the fifteenth most-used social media platform
With regards to customers, Pinterest is the fifteenth hottest social media platform worldwide. The primary 4 are, in fact, Fb, YouTube, WhatsApp and Instagram.
Whereas Pinterest is probably not as large as a number of the different social media platforms, that doesn’t imply it’s not worthwhile. In actual fact, now we have one compelling purpose to have a presence on Pinterest as our subsequent stat.
2. 45% of US customers have an earnings of over $100k
Pinterest is a platform that’s completely poised for social commerce. As a result of practically half of the platform’s customers have an annual earnings of over $100,000, they’re prepared to purchase after they browse the platform for merchandise.
3. Pinterest generated $877 million in income in This autumn of 2022
Pinterest’s This autumn is usually its greatest quarter of every yr, with it outperforming the primary three quarters of the following yr for the final three years in a row. The platform additionally generated $2.5 billion in income all through the entire of 2021.
Pinterest is a worthwhile platform, which implies it’s doubtless a steady platform. It’s a good suggestion to put money into a Pinterest advertising technique so you may reap the benefits of this platform.
4. Pinterest has the best ACSI rating
ACSI is the American Buyer Satisfaction Index. And from July 2021 to June 2022 Pinterest had the highest rating with 76/100, tied solely with YouTube. It’s good to listen to {that a} platform you’re investing time (and probably advert cash) into has a extremely glad consumer base.
Pinterest consumer statistics
5. Pinterest has 450 million month-to-month lively customers
Pinterest has practically half a billion month-to-month lively customers. This can be a small fraction of Fb’s practically 3 billion customers, however Pinterest is steadily rising yr after yr (now we have a stat for that, too).
6. Pinterest sees a 7.5% year-over-year development
Pinterest has a wholesome development fee of 7.5% every year. It’s the third fastest-growing platform proper now, behind Snapchat and LinkedIn. Fb remains to be rising, however at a fee of 1.6% every year, and YouTube and Instagram are each dropping customers.
7. 84.6 million customers are situated within the U.S.
For those who run a U.S.-based enterprise, Pinterest may be a terrific possibility for you. The U.S. viewers is by far Pinterest’s largest, with 84.6 million of its 450 million customers situated within the U.S. (18.8%).
The subsequent 4 hottest nations for Pinterest are as follows:
- Brazil: 28.05 million customers
- Mexico: 19.45 million customers
- Germany: 15.88 million customers
- France: 10.65 million customers
Pinterest utilization statistics
8. 80% of customers say Pinterest makes them really feel optimistic
The overwhelming majority (8 in 10) of Pinterest customers get a optimistic feeling from utilizing the platform (no surprise it’s so excessive on the ACSI scale). 9 in 10 customers additionally name Pinterest a social media oasis—whereas solely 3 in 10 customers say that about different social media platforms.
There are such a lot of advantages of Pinterest, however the truth that its customers are pleased and at peace needs to be a significant one.
9. 85% of weekly customers have made a purchase order from Pinterest pins
Pinterest customers are purchasing on the platform—a whopping 85% of weekly Pinners have made a purchase order primarily based on a pin they noticed from a model. Creating boards that characteristic your merchandise will help you get them in entrance of much more customers, growing the probabilities somebody makes a purchase order.
10. 85% of Pinners use the platform to start out a brand new mission
85% of customers say they hit up the platform every time they’re going to start out a brand new mission. This may be for DIY inspiration, merchandise to make use of or directions on how you can do one thing. However Pinterest is the place they go. Use this data to your benefit when creating and sharing Pins.
Pinterest viewers and demographics statistics
11. 76.2% of customers are girls
Greater than 3 in 4 customers are girls, with 17.2% of customers males and 6.6% of customers unspecified or one other gender. If girls are an enormous a part of your goal demographics, Pinterest is the right platform to search out them.
12. Pinterest’s greatest viewers section is girls aged 25-34
The biggest portion of Pinterest’s viewers is Millennial girls aged 25-34, with that section accounting for 28.5% of its world viewers. The second largest section was girls aged 18-24, taking over over 18% of the consumer base.
13. Pinterest has 23 million Gen Z customers
In keeping with projections executed in 2020, the platform ought to have round 23 million Gen Z customers this yr, accounting for round 5% of its complete consumer base. That is up from 16.4 million in 2020, so increasingly Gen Z customers are becoming a member of the platform.
Pinterest promoting and advertising statistics
14. Pinterest delivers a 32% higher ROAS than different platforms
Pinterest advertisements have been proven to ship a 32% greater ROAS (return on advert spend) than different digital platforms. That is particularly the case with advertisements within the meals or well being and wonder industries. Get extra bang in your buck by selling Pins on Pinterest.
15. There are greater than 5 billion month-to-month searches on Pinterest
Pinterest is actually a visible search engine. And that is confirmed by the large 5 billion month-to-month searches that happen on the platform. Pinterest search engine optimisation is an enormous a part of success—utilizing key phrases in your pins, boards, profile and extra. This will help make sure that your pins present up higher in search outcomes.
16. Manufacturers see 2.3x extra environment friendly value per conversion
Get a greater advert efficiency than you do on different social media platforms. Pinterest advertisements generate a 2.3x extra environment friendly value per conversion than different social media websites.
Pinterest visitors and engagement stats
17. There are 945.3 million month-to-month visits to Pinterest
Pinterest acquired practically 1 billion month-to-month web site visits in Could 2022, making it one of many extra common web sites on this planet. This implies its customers are visiting the positioning a median of two+ occasions monthly.
18. 44% of Pinterest’s net visitors comes from the U.S.
The U.S. is Pinterest’s hottest nation, so it is smart that practically half of that visitors is coming from america. The subsequent 4 nations that go to Pinterest.com most frequently so as are Brazil, India, Argentina and Colombia.
19. 97% of searches are unbranded
Practically all searches on Pinterest are unbranded. This implies individuals are trying to find issues like “brown couch” or “floral wall artwork” slightly than particular manufacturers. This presents a terrific alternative in your model to be found. Pinners aren’t loyal to a single model and as an alternative are hoping to search out new manufacturers and merchandise they will purchase from.
20. Pinterest has one of many longest put up lifespans
Most social media platforms have lifespans for his or her put up that final solely minutes to hours, relying on what time they’re posted. Nevertheless, Pinterest pins can have a lifespan of six months to a yr. This implies individuals can nonetheless see your pins months after you’ve shared it, creating a very stellar natural ROI.
Pinterest stats for enterprise
21. Pinterest is the fifth hottest social commerce platform
The prime 5 hottest social media platforms the place internet buyers are almost definitely to make a purchase order are:
- Fb
- TikTok
- Messaging apps
This implies your model needs to be benefiting from social promoting capabilities on Pinterest so you may improve the variety of conversions you obtain straight from the platform.
22. 80% of weekly customers have found a brand new product or model on Pinterest
Pinterest is the excellent platform for companies to get found. 4 in 5 customers have discovered a brand new product or model on Pinterest, doubtless leading to a purchase order or a observe. Promote your merchandise on Pinterest to extend the probabilities that you simply attain a brand new viewers member or potential buyer.
23. Consumers on Pinterest spend twice as a lot as buyers on different platforms
Pinterest customers spend 2x as a lot when purchasing on Pinterest than they do when purchasing on different social media platforms. This makes Pinterest a super platform for merchandise with the next value level, like furnishings and designer clothes or equipment.
Don’t be shy about placing your merchandise on the market relating to Pinterest. Demographic information reveals that Pinterest customers have the next earnings and are spending extra on their purchasing sprees.
24. Manufacturers utilizing a Pinterest Catalog get 5x extra impressions on their merchandise
For those who wanted another reason to persuade your self to reap the benefits of Pinterest’s social promoting instruments, let this be it. Manufacturers that arrange their Pinterest Catalogs obtain 5 occasions extra impressions on their product pins than manufacturers that don’t.
Use these Pinterest stats to tell your technique
If these stats inform you something, let it’s that it’s time to get your social promoting technique arrange. Learn to promote on Pinterest so you can begin producing much more gross sales and conversions by way of your chosen social media platforms.
