July! Woohoo!!!
Simply desirous about July makes me wish to dance round in a sprinkler.
It’s that good time of 12 months the place the times are sizzling sufficient to get pleasure from a run within the sprinkler or a dip within the pool however not so sizzling we are able to’t stand the warmth.
July is the peak of barbeque season after we all see what number of issues we are able to “grill” or chill.
Now, I don’t know if it’s as a result of our Independence Day (July 4th) is well known this month, or if that’s a contented accident, however right here within the U.S., July is at all times chock-full of picnics, backyard events, neighborhood cookouts, and fireworks. It’s all about meals, household, buddies, and enjoyable!
Did I point out that July is Nationwide Picnic Month and Nationwide Grilling Month?
So, mud off that convertible for Drive Your Corvette to Work Day (July 1st), make plans to repair up that canine home, as a result of it’s Canine Home Restore Month, polish up your greatest jokes for Worldwide Joke Day (July 1st), and prepare to speak about all the nice issues to do along with your neighborhood this month!
July holidays — 2022
July e-newsletter concepts
Like I mentioned, “picnics, backyard events, neighborhood cookouts, and fireworks.”
This makes the month of July the proper time to make use of a bit of your e-newsletter to:
- Be a useful resource in your readers
- Be a part of your neighborhood
- Be relatable to your clients
Be a useful resource in your readers
There’s lots happening this month however that doesn’t imply everybody is aware of every little thing that’s happening. Use your e-newsletter to assist get the phrase out.
For those who don’t know what you don’t know, contact your native Chamber of Commerce, City Corridor, or Volunteer Hearth Division to assemble any data that your neighborhood ought to learn about.
Then:
- Share an inventory of occasions and hyperlink to any related occasion pages
- Write a weblog publish on one of many occasions and share an excerpt in your e-newsletter
- Present data or maps to the very best locations to see the fireworks from
- If an occasion doesn’t have its personal occasion web page, embody the “the place, what, and when” in your e-newsletter, higher but…
- Create a touchdown web page with an inventory of native occasions that features the main points for every and share the hyperlink in your e-newsletter
Be a part of your neighborhood
When you can host an occasion in your local people, you don’t need to be the host to be able to be a part of what’s happening.
- If there are any native avenue gala’s or neighborhood gross sales taking place, take part and promote the occasion, and your involvement, in your e-newsletter. Then hold everybody as much as day through social media and SMS textual content messaging.
- Discuss to the coordinators of any present occasions and see if they will use some assist, then volunteer to assist out, ask your staff to hitch in and share what you’re doing along with your readers.
- Getting concerned might be so simple as organizing a clean-up crew to assist restore your neighborhood after the fireworks or different native occasions. Ask your readers to hitch within the effort and take into consideration providing free t-shirts to individuals — you’ll probably get extra volunteers and also you’ll get some promotional bling out within the wild as nicely.
- Host your personal mini-event in partnership with different native companies. Take into consideration having a sidewalk sale, problem your neighboring companies to a chili cookoff, or have a neighborhood scavenger hunt that requires individuals to search out issues in every taking part location. Then, announce the occasion in your e-newsletter and ship out reminders through e-mail and SMS/textual content messaging.
Be relatable to your clients
Whereas July is about neighborhood gathering collectively you don’t need to be within the thick of it to be a part of your neighborhood. As an alternative, construct relationships by desirous about the way you and your clients can relate.
- Storytelling advertising and marketing is without doubt one of the strongest instruments there’s in the case of creating bonds between a enterprise and its clients. To faucet into its energy, write a weblog publish telling one in every of your summer time tales and share a teaser in your e-newsletter that drives site visitors to the complete story in your web site.
- For those who don’t know who to ask about what’s happening in your neighborhood, admit that in your e-newsletter, then begin a “native occasions” publish on social media and ask your readers to publish any native occasion data that they’ve — from neighborhood storage gross sales to farmers markets and Shakespeare within the Park performances.
- If all else fails, in honor of Worldwide Joke Day (July 1st), share your greatest — or worst — joke. Then problem your readers to provide you with a greater joke and bombard your social media web page with them. Or problem them to come back into your store and let you know a joke and if they will make you chortle give them a reduction or a freebie like a summer-themed promotional merchandise (assume floating key ring along with your emblem on it).
No matter vacation you spotlight in your e-newsletter this month, whether or not you situation a problem, supply recommendation, or ask your readers to share, embody a branded hashtag and a customized hashtag — together with a corresponding publish on social media — so you may simply discover and like what they publish!
July e-newsletter topic strains
- “Simply wing it” – Worldwide Rooster Wing Day (July 1st)
- “It’s a hen, it’s a aircraft,” – Preheader: “It’s our…” World UFO Day (July 2nd). Nice for introducing a product.
- “You look maavalous! – Nationwide Praise Your Mirror Day (July third)
- “Curiouser and curiouser!” – Alice in Wonderland Day (July 4th) or another Alice in Wonderland quote which may match your enterprise.
- “Let Freedom Ring!” – Independence Day (July 4th) Good for providing one thing totally free or to assist your readers be freed from one thing.
- “You’re gonna wanna kiss us” – Worldwide Kissing Day (July sixth)
- “You don’t need to get dolled up” – Doll Day (July seventh) It is a good one for inviting your readers to cease in to your place of work (so long as formal apparel isn’t required).
- “We swear, it’s absolutely the fact” – Inform the Fact Day (July seventh) For sharing a narrative or being completely sincere along with your readers.
- “Properly, dip us in chocolate!” – World Chocolate Day (July seventh)
- “We’re not kitten round” – Nationwide Kitten Day (July tenth)
- “Okay, I’m a dork” – Nationwide Be a Dork Day (July fifteenth)
- “Fairly please, with cherries on prime?” – Nationwide Cherry Day (July sixteenth) This can be utilized when asking your readers to finish a survey or volunteer for a superb trigger.
- “Present us your ink!” – Nationwide Tattoo Day (July seventeenth) That is nice for beginning a marketing campaign on social media or giving reductions for excellent ink.
- “We’re listening” – World Listening Day (July 18th) Do that when asking for suggestions.
- “3.14159… Oh, simply are available in for a slice!” – Pi Approximation Day (July twenty second) If in case you have a bakery, cafe, or restaurant that serves pie, use this to entice your readers to come back in for a slice.
- “It’s okay, you may wine about how tacky we’re.” – Nationwide Wine and Cheese Day (Jul twenty fifth) For those who’re within the charcuterie enterprise, this can be a nice technique to share concepts and boards designed for picnics.
- “Pants want leashes too” – Take Your Pants for a Stroll Day (July twenty seventh) This is likely to be slightly area of interest for promoting belts and suspenders, however nonetheless.
- “Save for a wet day” – Rain Day (July twenty ninth) Whether or not you promote insurance coverage, financial savings bonds, or simply wish to supply a sale on umbrellas, this one’s for you.
- “🎵I would like my paperback, paperback” – Preaheader: “paperback e-book” Paperback E-book Day (July thirtieth) For sharing a love of paperback books, an inventory of nice summer time reads, or having a e-book drive.
- “It’s mutt-ing fancy” – Preheader: “However we’d such as you to come back” Nationwide Mutt Day (July thirty first) For inviting readers to any variety of dog-themed occasions, like a dogwash fundraiser, a mutt-adoption particular on the shelter, or a mutt-inspired pet parade.
For extra July holidays and concepts on what you are able to do to share them along with your clients, obtain the graphic under. Or, plan out the remainder of your 12 months with our On-line Advertising Calendar, full with a free template and an inventory of holidays you should utilize to plan a profitable 12 months.
July 2022 Advertising and Vacation Planning infographic
