Soccer is usually referred to as “the gorgeous recreation.” It is also in comparison with a symphony if the coach have been an orchestra conductor guiding his “artists” – the gamers.
Prime Video introduced that metaphor to life to hype French soccer league Ligue 1 Uber Eats. Because the official broadcaster of the league, Prime Video enlisted French company Marcel to create a chunk of leisure that would rival different exhibits on its streaming platform: a symphony wherein the maestros are Ligue 1 coaches.
The “Ligue 1 Uber Eats Symphony” is an unique composition based mostly on the gestures and physique language of soccer coaches. It premiered on Prime Video Feb. 26 and can be broadcast on stadiums screens and social media.
The mission started when Prime Video tasked Marcel with celebrating the standard and leisure worth of Ligue 1, defined the company’s artistic director Jeremie Bottiau.
Prime Video gained the broadcasting rights to Ligue 1 in 2021. In Europe, Ligue 1 has been dubbed “the farmers league” by rivals on account of its perceived lack of high quality and the dominance of group Paris Saint-Germain—however Prime Video desires to “elevate the stature” of the league, Bottiau mentioned.
“We’ve stars and prime quality of video games,” he added. “We wished to raise that whereas additionally creating one thing that was entertaining.”
From there, the concept of a symphony–one of many larger types of music–was born. Marcel artistic Alexandre Girod was watching bench cam movies from British soccer group Arsenal when he was reminded of a conductor’s gestures.
A musical problem
Teaming up with Saycet, a French composer of digital music and movie soundtracks, Marcel created the symphony by a novel course of that reversed the standard method of conducting an orchestra. Often, a conductor interprets a rating into gestures. However with this, they needed to create music from the coaches’ actions.
First, the group positioned a single digicam in entrance of every coach to research and movie their gestures.
They then broadcast probably the most evocative of these actions on a display within the Espace Niemeyer auditorium in Paris, in entrance of 70 musicians and choristers. The recorded gestures acted because the conductor, setting the tempo and instructing the musicians in creating the symphony.
The ensuing symphony captured the depth and feelings of a match. “Ligue 1 Uber Eats Symphony” will run all through the soccer season.
Importantly, it goals to attraction not solely to soccer followers but in addition to “skeptics” and individuals who don’t normally watch sports activities, mentioned Bottiau.
Since debuting the composition, Prime Video has acquired some feedback on-line from viewers who mentioned they weren’t soccer followers, however they loved the music, Girod added. The monitor will later be out there on Amazon Music.
“We wished to create a symphony for soccer, by soccer,” Girod mentioned.
CREDITS:
Advertising and marketing director: Helen Cowley
Senior artistic director: Xuan Pham
Advertising and marketing lead, dwell sports activities: Edouard Van Wynsberghe
Senior model advertising and marketing supervisor: Gemma Mayat, Najib Messaoudi
Marketing campaign producer: Sabrina Belaïba, Ben Walker
PR supervisor sports activities: Elsa Gueroult
Social media supervisor: Antoine Gazel Jauregui
Media supervisor: Ian Brook
Head of sports activities: Bernard Chatillon
Company: Marcel
Co-CEO: Pascal Nessim, Charles Georges-Picot
Chief artistic officers: Youri Guerassimov, Gaëtan du Peloux
Managing director: Benjamin Taïeb
Inventive director: Jérémie Bottiau
Copywriter: Alexandre Girod
Artwork director: Julien Vergne
Enterprise director: Lucile Wissocq
Group managers: Quentin Seguret, Clara Bize
Account supervisor assistant: Camille Dangoumau
Challenge supervisor: Antoine Zago-Meyer
Social media technique lead: Charlotte Giraud-Charreyron
Group supervisor: Ivana Huc
Cadreur & Monteur: Loick Tranier
Cameramen & edit: Julien Hannedouche
Manufacturing firm: Allso
Govt producer: Franck Annese
Director: Lucas Posson
Director of images: Ludovic Zuili
Producer: Louise Morand
Key set decorator: Rudy Annese
Put up-production director: Romuald Carruesco
Picture put up manufacturing: Allso + Agency
Sound put up manufacturing: Durango Studio + Kouz
Sound combine: Romain Clisson
Composer: Saycet
Orchestrator: Moritz
