Google introduced it’s testing a brand new design to assist enhance the workflow of advertisers within the Google Advertisements console. Google mentioned it’s “testing new designs to enhance how the product is organized and make issues simpler to seek out—whereas persevering with to offer the identical instruments and options you depend on to develop what you are promoting.”
It is a restricted take a look at, so that you won’t see it but. Google mentioned, “this experiment will initially roll out to a small variety of accounts.”
Right here is an outline of the modifications:
(1) A brand new navigation bar menu the place Google is testing each a single-level menu or two-level menu within the Google Advertisements interface. Google mentioned, the redesign permits you to entry all of Google Advertisements instruments and options from one better-organized menu as a substitute of the three you’re used to. The brand new navigation is extra constant and predictable—menu gadgets don’t transfer or vanish as you click on into the expertise, which ought to make it simpler to seek out the place it’s essential to go and know the place you’re within the interface. There’s additionally a brand new “Create” button—simply click on on the “plus” button to simply create campaigns and advert teams from one place.
(2) A reorganized interface the place Google added two new classes to make it clear what issues most to the success of your campaigns. It’s damaged down into (1) Targets and (2) Audiences, key phrases and content material.
(3) A brand new and refreshed look, Google mentioned that they switched from Roboto to the Google “branded Google Sans font and set at a bigger measurement makes for a friendlier really feel and improved readability.” Google additionally “added smooth new icons to the navigation together with a blue spotlight so it’s clear the place you’re within the consumer expertise.”
Discussion board dialogue at Twitter.
