Saturday Evening Dwell forged member Chloe Fineman is thought for her impressions of celebrities corresponding to Britney Spears and Jennifer Coolidge. Now she’s taking up the position of Günter, a “vodka seltzer sommelier,” serving because the face of the primary nationwide marketing campaign for Anheuser-Busch‘s Nütrl.
The yearlong “Nütrl. The One With the Umlaut” marketing campaign from The Martin Company kicks off with two 15-second and two 6-second spots. One introduces the drink comprised of vodka, seltzer and actual juice, drawing consideration to the vowel mark in its title by noting “every thing is right here for a purpose, apart from this foolish little umlaut garnish.”
