There’s little doubt that TikTok is likely one of the world’s hottest social media apps. And with over 1 billion customers, TikTok presents loads of worth for manufacturers and companies.
With TikTok analytics, you will note how customers are partaking together with your content material, the place your followers are positioned, their age demographics, after they’re most lively and different metrics. These insights will enable you craft content material that connects together with your goal audiences and expands your attain. It could actually additionally provide you with a transparent reply into whether or not your efforts are paying off.
On this information, we break down tips on how to entry and perceive your TikTok analytics.
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What’s TikTok analytics?
TikTok analytics refers back to the information collected from content material to assist content material creators and types monitor the efficiency of movies. It contains video metrics, comparable to views, likes, feedback and shares, in addition to details about your profile and followers. Alongside together with your creativity, leveraging analytics is essential to creating your TikTok advertising and marketing technique.
Why are TikTok analytics necessary for what you are promoting?
You’re most likely acquainted with the expertise of balancing social media developments whereas rising your model’s following and engagement. Managing social’s fast-paced nature could be powerful, particularly when you have restricted sources. Utilizing TikTok for enterprise analytics is a should as a result of it helps you retain up with developments, nevertheless it additionally requires you to dive deeper to distinguish your viewers and determine their particular behaviors and preferences.
Right here’s a few of our different prime causes utilizing TikTok analytics for enterprise is so necessary:
1: Create a data-driven content material technique
TikTok analytics will enable you create a data-driven TikTok advertising and marketing technique by pinpointing your most partaking movies and uncovering details about your viewers, like when they’re essentially the most lively and their location.
The insights you obtain can inform your content material subjects, finest posting occasions, potential content material creators and influencers to collaborate with, related developments and extra.
2: Join together with your audience
The community-oriented nature of TikTok permits manufacturers to cater to their area of interest and audience. TikTok analytics provides you the insights wanted to create content material that resonates and engages your audience. And, if executed accurately, you possibly can optimize your technique for conversion as effectively.
For instance, you possibly can view hashtags to find out related developments or to encourage TikTok challenges and campaigns.
3. Show return on funding
TikTok analytics can present the proof it’s essential to show your return on funding. And for those who’re in a position to create a compelling information story, it’ll be simpler to justify a necessity for extra sources to your campaigns.
The right way to entry native TikTok analytics
Like different social media apps, TikTok presents native analytics. Right here’s tips on how to entry TikTok analytics through cell and desktop.
The right way to entry TikTok analytics from cell
- Faucet the profile icon within the backside right-hand nook.
- Faucet the three vertical traces within the prime proper nook and click on Creator Instruments.
- Faucet Analytics.
The right way to entry TikTok analytics from desktop
- Log into your account by going to TikTok.com. (You too can go to tiktok.com/analytics in case you are already logged in).
- Hover over your profile icon, then choose View Analytics.
- On the TikTok homepage, hover over your profile icon and choose Enterprise Suite.
4. It will take you on to the Analytics part of your account.
TikTok insights and metrics to watch
Right here’s a breakdown of what’s obtainable in native TikTok analytics:
TikTok Account overview
TikTok has 4 main analytics sections: overview, content material, followers and LIVE. Inside every of these classes are sub-categories of analytics.
Video views
This space exhibits you a bar graph of what number of views your movies have obtained within the final seven days. You too can view video engagement for the final 28 days, 60 days or set a customized date vary to get a greater understanding of your development, and any fluctuations or developments.
Profile views
This part reveals the variety of profile views over your required date vary (final seven, final 28, final 60 days or a customized date vary), which may help you determine the kind of content material that’s driving individuals to your profile.
The overview tab additionally exhibits you:
- The variety of likes, feedback and shares for every video
- The variety of feedback you’ve obtained
- The variety of movies you’ve shared
TikTok follower analytics
The third tab in your TikTok analytics is all about your follower stats. Seeing actual followers on TikTok and in-depth details about viewers demographics is at all times useful to make sure your content material is resonating together with your audience and supporting follower development.
Followers
This space tells you the overall variety of accounts that observe you alongside together with your web followers. Internet followers present the variety of new followers minus the variety of unfollows within the final 7 days.
Development fee
This tells you the variety of followers you gained or dropped towards the earlier date vary.
Gender
A primary pie chart with the share of your followers by gender.
Age demographics
This part breaks down your followers by age group.
Prime international locations and cities
This part highlights the highest 5 international locations and cities your followers are positioned.
Most lively occasions
This a part of TikTok analytics exhibits the typical occasions your followers are lively. You’ll be able to view these occasions by hours and days. Ideally, you’ll need to publish your content material earlier than every day consumer exercise peaks.
Utilizing this info strategically will enable you decide the finest occasions to publish on TikTok to achieve essentially the most followers. Take note of the tallest bars within the graph to see when most of your followers are on-line, then base your TikTok posting schedule round that.
TikTok content material analytics
The subsequent tab in your TikTok analytics is the content material tab. This part exhibits extra particular details about the precise TikTok content material you’re publishing, together with your most seen video. All content material metrics can be found for the earlier seven days solely.
The content material tab additionally exhibits you among the identical info you possibly can see within the overview—complete likes, feedback and shares.
Video posts
Right here you’ll see views at a look for the final 9 movies that you just posted within the final seven days. You’ll additionally get a glimpse into whether or not you stayed on par together with your publish frequency from the earlier interval, or for those who posted kind of content material.
Trending movies
This part exhibits the highest 9 movies with the quickest development in view numbers over the previous seven days.
Video views by part
On this part, you’re in a position to see how individuals discovered your video, whether or not it was out of your profile or if it appeared on their For You feed.
Video views by area
This part provides you perception into the area your video reached and the place viewers are from so as to see precisely the place your content material performs finest.
Common watch time
That is the typical size of time individuals watched your movies—a superb indicator of whether or not your movies are partaking to audiences. Additionally, you will see how typically customers stayed till the top to observe your complete video.
Complete play time
That is the cumulative watch time for all customers who seen your video, a useful metric for evaluating the efficiency of your movies.
TikTok LIVE analytics
When you click on on the TikTok LIVE tab, you may be taken to the LIVE Middle. When you’ve hosted reside movies up to now 28 days or week, in LIVE Middle you’ll be capable of see insights comparable to:
- Complete views: The variety of viewers to your reside movies inside your chosen date vary.
- Complete time: The time you’ve spent internet hosting reside movies inside your chosen date vary.
- New followers: TikTok customers who started following you whilst you had been internet hosting a reside video inside your chosen date vary.
- Prime viewer rely: The very best variety of reside video viewers at one particular time inside your chosen date vary.
- Distinctive viewers: Viewers who watched your reside video not less than as soon as (even when a viewer replays your video, they’re counted solely as soon as).
- Diamonds: Digital presents that customers might ship you—you possibly can trade these for cash by means of TikTok.
- Viewer rating: The viewers with the very best reward rely and watch time.
Additionally, contemplate testing the LIVE Academy to be taught suggestions and tips for livestreaming on TikTok.
Viewing TikTok analytics with Sprout Social
Leveraging TikTok native analytics can enhance your content material technique, however you’ll uncover much more insights by analyzing information in a device like Sprout Social.
Sprout’s automated, presentation-ready experiences take the handbook work out of reporting, and make it simpler to check your efficiency on TikTok to your different networks. Sprout’s TikTok integration helps you:
- Examine your outcomes over time: Whereas TikTok’s native reporting exhibits you metrics over the previous 60 days, we’ll hold your entire historic TikTok information as soon as it’s linked to Sprout. This lets you view month-over-month or year-over-year comparisons to trace how your movies carry out over time.
- Measure the whole lot in a single view: Consider your entire TikTok-specific metrics in a single view with a devoted TikTok Profiles Report.
- See how TikTok compares throughout social networks: Wish to see how TikTok performs towards related content material (e.g. Instagram)? Have a look at your publish efficiency throughout networks in the identical report routinely.
Use TikTok analytics to develop what you are promoting
Now that you know the way to navigate TikTok’s analytics dashboard, you’ll have to ensure you’re keeping track of the remainder of your social media as effectively. It may be difficult and time-consuming to mix information from a number of native analytics experiences throughout each social platform. Add within the job of maintaining with developments on prime of creating inventive content material and also you’ve add much more accountability to your plate.
That’s the place Sprout Social is available in—our social media administration device may help you retain monitor not simply of TikTok, however different networks too like Twitter, Instagram, Fb and YouTube. Our platform’s deep analytics and automation will prevent time, so you possibly can have extra space to be inventive and experiment.
Sustain with what shoppers most need out of short-form video with our TikTok integration.
