The queen has arrived on TikTok.
Beyoncé herself, contemporary off the heels of her new single “Break My Soul,” has joined the social media platform and already racked up 3.5 million followers.
In a transfer that exhibits the savvy we’ve come to anticipate from Queen Bey and her staff, her first TikTok doesn’t function the star dancing or giving a “hello, besties!” greeting. As an alternative, it’s a compilation of TikTok customers dancing to her new track, illustrating a profound understanding of what makes TikTok nice: user-generated content material that helps music and different sounds and memes journey organically.
@beyonce Seeing y’all launch the wiggle made me so pleased! Thanks a lot for all of the love for BREAK MY SOUL! – Love B —#RENAISSANCE #BREAKMYSOUL
In different huge information, her whole catalog of music is now out there for use as audio on TikTok, together with bops like “Single Girls” and “Loopy in Love.”
So let’s get in formation and do the Every day Scoop.
A media fiddle abortion
The talk over abortion and the fallout from the Supreme Court docket’s overturning of Roe v. Wade continues with a state-line, news-outlet spanning brawl.
On the coronary heart of the matter is an utter tragedy: the rape and being pregnant of a 10-year-old Ohio woman. As a consequence of that state’s new abortion restrictions, the woman was dropped at Indiana, which has not but clamped down on the process.
Swirling round it’s a mess that entails reporting spats between three newspapers and Fox Information. However communicators can be taught a lesson from media efficiency of Indiana Lawyer Normal Todd Rokita
Rokita, a Republican, went on ideologically-aligned Fox Information and stated he could be investigating Dr. Caitlin Bernard, who carried out the abortion on the woman. He stated he’d examine her for each failure to file required paperwork and violation of privateness legal guidelines.
The issue? She seems to have been in full compliance with each legal guidelines.
From The Washington Publish:
Data obtained by The Washington Publish on Thursday afternoon present that Bernard certainly reported the minor’s abortion to the related state companies earlier than the legally mandated deadline to take action. The physician’s lawyer, Kathleen DeLaney, stated in an announcement to information retailers that Bernard is “contemplating authorized motion in opposition to those that have smeared [her], together with Indiana Lawyer Normal Todd Rokita.”
Bernard’s employer, IU Well being, stated Friday morning that the physician complied with privateness legal guidelines.
FULL STATEMENT: pic.twitter.com/ozDdHrLY0k
— Max Lewis (@MaxLewisTV) July 15, 2022
Why it issues: Whereas politics are clearly raging, this incidentis a reminder to all PR execs prepping a boss – whether or not that’s a politician, a legislation enforcement officer or a CEO – on the facility of claiming “I don’t know. I’ll look into it extra and get again to you.” Rokita has now opened himself as much as potential authorized motion from Bernard for his accusations, which have been shortly confirmed to be false. Being open together with your uncertainty can go a great distance.
It’s higher to attend and be proper than come out swinging and should stroll again later.
Measured Ideas
Girls, it’s time to receives a commission.
A research from ZenBusiness on freelancer pay charges reveals that male freelancers cost greater than 48% greater than ladies in related roles. That is primarily based on a scrape of 6,000 U.S.-based freelancers throughout a spread of industries.
However there’s excellent news: Ladies within the PR trade are charging a mean of $9.67 an hour greater than males ($68 for ladies versus $58.33 for males). Different adjoining fields, like social media technique, have close to parity ($53.39 for ladies, $50 for males). Nonetheless, an enormous hole exists in fields like advertising technique,with males charging a mean of $118.20 in comparison with ladies’s $91.05.
Ensure you’re often evaluating your charge sheet to others within the trade – women and men. And get what you’re value.
Is recession coming?
We’ve all heard rumblings by now. The information of layoffs, hiring freezes and naturally, the very actual inflation that’s affecting us all. However is a full-blown recession coming?
It’s sophisticated.
A report from The Washington Publish confirms that sure, everyone seems to be anxious about inflation. However that isn’t actually slowing spending:
Client sentiment remained close to all-time lows in July, in response to new information from the College of Michigan. But, retail gross sales grew by 1 p.c in June, in response to a separate benchmark by the Commerce Division additionally launched Friday.
The benchmarks replicate the blazing scorching financial system, which already turned clear earlier this week, as inflation reached 9.1 p.c for the 12 months ending in June thanks largely as a consequence of larger power costs.
Shares soared on the information. However should you’ve been in a grocery retailer just lately, you already know simply how anxious costs are making everybody. And the fed is threatening to ratchet up rates of interest in a significant approach to throw the brakes on the financial system. The general image is sophisticated and unsure, because the Publish reviews:
“We’re at this bizarre second the place you type of need the financial system to sluggish. You simply don’t need it to enter reverse,” stated Jason Furman, an economics professor at Harvard College. “There are loads of uncommon uncertainties that we don’t normally see.”
What PR execs ought to do: Be prepared for something, as a result of it’ll most likely occur. Maintain your ear to the bottom and be able to pivot on a second’s discover. Whereas there’s trigger for concern proper now, there’s additionally loads of alternative.
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