We all know how busy individuals are – particularly once they’re strolling within the door and searching by means of their mail. Even when individuals are all in favour of a bit of junk mail, they often set it apart and intend to get again to it sooner or later. However earlier than they understand it, an excessive amount of time has passed by. The provide expired or the occasion ended, and so they missed it.
As founding father of Gunderson Direct, I’ve led junk mail campaigns for dozens of prime manufacturers, together with AAA, Adobe, PayPal, Sq., and ZipRecruiter. Like all direct-response entrepreneurs, I wished a higher approach to keep top-of-mind with shoppers and encourage them to take motion.
Historically, on any direct response channel, you’re getting consciousness with all of these advertising techniques, however there’s been no means really to work together with the buyer after they see that advert. PostReminder is a game-changer for direct response advertising. That’s as a result of this is a chance to interact shoppers when it issues, which is when that sale, provide, film, or different occasion really occurs.
I had an concept through the pandemic: What for those who may set a reminder for a suggestion or occasion? As quickly as you bought a bit of mail or noticed an advert, you may opt-in to get texts and even a calendar invite. The thought appeared easy: Empower shoppers to take motion on their very own schedule.
The timing for the concept was proper, too. As QR codes lastly turned mainstream, manufacturers may direct shoppers to join reminders on each advertising platform: junk mail, OOH, DRTV, POS, posters, print adverts, electronic mail, and net pages. So we launched PostReminder.
PostReminder
PostReminder is the direct response platform that revolutionizes how manufacturers join with shoppers when timing issues. By way of radically intuitive design, PostReminder combines QR code expertise with textual content messaging and calendar invitations to remind prospects of upcoming gross sales and occasions.
Excellent for omnichannel advertising campaigns, PostReminder’s enhanced QR code can seem in junk mail, OOH, DRTV, POS, posters, print adverts, electronic mail, net pages, and touchdown pages. Attribution can also be easy to trace and out there in real-time for entrepreneurs.
How PostReminder Works
With PostReminder’s easy marketing campaign set-up, it’s simple so as to add to your current advertising. Plus, real-time measures of key efficiency metrics make attribution a breeze. You’ll be capable to observe:
- Media attribution by channel
- Variety of QR scans
- Scan dates
- Variety of reminders set
- Scan areas
- Machine sort
This is a chance to interact shoppers when it issues, which is when that sale, provide, film, or different occasion really occurs.
PostReminder has countless potentialities for manufacturers in retail, leisure, automotive, training, monetary providers, healthcare, insurance coverage, actual property, journey, and utilities.
