Microsoft Outlook is among the hottest e mail and process administration instruments. With 4.16% of individuals worldwide utilizing the Outlook app, it’s essential to take advantage of this product and apply it to draw clients and enhance income.
Equipping your Outlook emails with animated GIF photographs will make your content material look eye-catching and substitute lengthy textual content descriptions with interesting visuals. On this article, you’ll discover ways to add GIFs to your Outlook message and discover the very best examples of animated imagery.
So, who can see animated GIFs in emails:
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Outlook as a part of a Microsoft 365 subscription or Workplace 2021;
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MS Outlook for cell units as app;
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Outlook 2003 as app;
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Outlook for Mac as app;
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Outlook internet model on each cell and desktop units.
GIFs are inserted the identical approach you insert photographs into e mail templates:
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pull the “Picture” primary block (module) into the template;
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add an animated GIF picture;
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or paste an applicable hyperlink;
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end your template;
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hit “export”!
For extra info, please watch the video under:
Design attention-grabbing e mail templates for Outlook
Restrictions for GIFs in Outlook desktop app:
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Within the desktop app, Outlook animated GIFs are solely performed 3 times mechanically. When the recipient opens an e mail for the fourth time, they might want to click on the “play” button.
Word: GIFs are performed mechanically as many instances as the e-mail will get opened within the Outlook internet model and Outlook cell app. -
In case you add 4 or extra animations to your e mail, none will likely be performed mechanically. Readers will see the “play” button over all of them. That is nice. A number of GIFs performed without delay could cause epileptic assaults. This manner, Outlook cares about our recipients.
Word: within the internet model, there will likely be no “play” buttons. GIF photographs will load and “work” mechanically.
Fallback for these recipients who use outdated variations of Microsoft Outlook
Recipients who use Outlook 2007, Outlook 2010, Outlook 2013, Outlook 2016, and even Outlook 2019 will nonetheless see static photographs — the primary body of the animated GIF photographs.
Actually, in case your GIF delivers some vital info or fulfills every other mission, you’d like all of your clients to see it.
So, right here’s the right way to e mail an animated picture in Outlook to recipients who use an older model of this e mail consumer:
- additionally, you may add a word “view as GIF on the internet”.
GIFs in emails: finest practices
Necessary: With the rising reputation of GIFs, movies, and video video games, the world has confronted a brand new type of epilepsy — photosensitive epilepsy. Sadly, 3% of our inhabitants now endure from it. Thus, aside from making GIFs applicable and beneficial, we have to make them protected.
Suggestions to observe so as to not hurt recipients:
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The primary cardinal rule is to be sure you place only one animated GIF picture on a display. Some manufacturers do 2-4 of them. However in reality, this could trigger dizziness in recipients.
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Maintain your GIFs inside two flashes per second, in any other case, it will probably trigger photosensitive epilepsy (PSE) seizures in folks. The answer is to let photographs in GIFs slowly interchange with one another. Apart from, it’s not essential to animate total banners — you may animate simply small components.
Finest examples of accessible GIFs in emails
On this block, we compiled the very best examples of the GIFs that meet the necessities for stopping photosensitive epilepsy seizures.
1. Adidas
Mission the GIF fulfills: demonstrates the product’s distinctive options.
With a purpose to showcase distinctive options of your new merchandise, or in an effort to present subscribers the right way to begin utilizing your instruments, it’s worthwhile to present them with a guide or add an extended description. However as for the primary possibility, you could not make sure that all recipients will click on the “magic” button. And as for the second, you actually doubt customers will actually learn it. That is why an Outlook message with animated GIFs is a superb resolution.
Adidas actually did its finest. This GIF has common velocity, it doesn’t harm it. But, they demonstrated how their sneakers take a look at night time.
What makes this GIF so tender? — When creating one, Adidas utilized the “transition” impact.
2. Banana Republic
Mission the GIF fulfills: lets recipients know which classes the low cost applies to.
In fact, Banana Republic may have made two banners or divided the prevailing one into two. However within the first case, the e-mail would have turn out to be for much longer, whereas within the second possibility, with a “sale notification” over the pictures, it might have regarded overloaded.
On this easy approach, Banana Republic notified its prospects and current clients that the low cost applies to 2 classes: women and men.
What makes this GIF so tender? — Comparable place of the folks within the photographs.
3. Monica Vinader
Mission the GIF fulfills: offers recipients with a closeup.
Generally we have to present readers with a closeup of the product merchandise we’re at present selling. Picture rollover impact and Outlook animated GIFs are the very best options on the market.
What makes this GIF so tender? — A lot of photographs containing a snippet of the merchandise that could be a little bit nearer than the earlier one and vice versa — every picture accommodates a snippet of the merchandise which is situated a bit farther. These photographs interchange slowly attributable to transition.
4. Victoria’s Secret
Mission the GIF fulfills: demonstrates your wealthy assortment in a nutshell.
When it’s worthwhile to showcase all assortment, or when it’s worthwhile to clarify what gadgets the set consists of, you’d higher use an animated GIF.
On this case, you should not have to animate the whole banner — only a single ingredient of it.
What makes this GIF tender? — Location, width, and size of the panties stay unchanged.
Word: on this easy approach, you may as well show all of the out there colours of recent attire.
5. Athleta
Mission the GIF fulfills: demonstrates the methods to combinate gadgets of your attire.
This animated GIF picture consists of 5 photographs. Including every of them individually to our e mail would make it lengthy and fewer dynamic, I dare to say “boring”. Whereas this GIF does fairly the alternative — it enlivens Athleta’s e mail marketing campaign. Apart from, this GIF enhances the purpose of this marketing campaign — “demonstrating the commute advantages”.
What makes this GIF so tender? — When creating one, Athleta utilized the “transition” impact.
6. Previous Navy
Mission the GIF fulfills: present clients which merchandise the low cost applies to.
With three photographs on this GIF, Previous Navy exhibits customers which class the low cost may be utilized to. Such an animated GIF picture brightens up the promotional e mail and doesn’t overload clients with quite a few product photographs.
What makes this GIF so tender? — When creating one, Previous Navy utilized the “transition” impact.
Word: in addition to merchandise with low cost provides, the corporate additionally exhibits further gadgets like tops and blouses to create trendy outfits. This manner, you may have interaction your clients to purchase extra.
7. Brighton
Mission the GIF fulfills: attracts consideration to the CTA button.
The corporate provides clients to rejoice summer season and add some colours to their accent wardrobe. Brighton makes use of the colourful CTA button to showcase this vibrant development and seize customers’ consideration.
What makes this GIF so tender? — Clean shade transition.
8. Google Workspace
Mission the GIF fulfills: presents the brand new function (private duties).
Animated GIFs are an important device to current new options and show the right way to use them. Google Workspace exhibits recipients the way in which to create private duties from messages. Customers may also set a due date, add an outline, and get again to the dialog. Thus, clients don’t get overloaded by lengthy textual content directions and see the right way to use new options with out studying the whole e mail.
What makes this GIF so tender? — A clean transition between photographs.
9. ColourPop Cosmetics
Mission the GIF fulfills: offers clients with a sale notification.
Including GIFs to your emails makes your content material extra eye-catching and helps clients discover the important thing components of your message. However nonetheless, it’s important to not annoy customers with plenty of animated banners and a couple of+ GIFs in a single e mail.
ColorPop Cosmetics utilized a slight animated shadow impact over their sale notification. The impact is barely seen and doesn’t trigger dizziness in customers, nevertheless it nonetheless makes them take a look at the primary a part of this e mail.
What makes this GIF so tender? — Animated shadow textual content impact.
10. Morning Brew
Mission the GIF fulfills: show a variety of merchandise.
Morning Brew supplied clients with a particular provide — a code that allows them to get a reduction for eco-conscious sneakers that by no means go on sale. The corporate used an animated GIF picture to showcase a variety of shade choices to select from.
What makes this GIF so tender? — Location, width, and size of the sneakers stay unchanged.
Word: it’s a improbable solution to present your merchandise with out taking a lot of your clients’ time.
Closing ideas
Now, e mail advertising and marketing specialists and firms utilizing Outlook as a company e mail consumer should not have to fret that some subscribers (like each tenth one) won’t see the GIFs with directions and descriptions. As a result of now customers can see GIFs in Outlook. And GIFs are a improbable solution to preserve your messages each interesting and beneficial.
I simply need to remind you that Stripo permits you to create HTML emails for Outlook, after which export them to this e mail consumer in two easy steps. Ship these elegant emails out to your clients, colleagues, and buddies to impress them with content material that sparks an curiosity.
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