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One in every of any communications division’s most crucial roles is to organize a press release in instances of tragedy for each inner and exterior audiences. And, particularly for these of us in america, there was no scarcity of events to place these expertise into motion these days.
However even in case you’ve ready holding statements, you’ll seemingly have to regulate on the fly. And there shall be unexpected circumstances you received’t be capable of plan for. Within the warmth and noise of an pressing, tragic scenario, it may be tough to know the place to even start along with your work of drafting the assertion that strikes the precise tone.
Kena Lewis, director of public affairs & media relations for Orlando Well being, created a template that will help you shortly create a base assertion in instances of sorrow.
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