The report asks CMOs to pick from a listing of 12 digital abilities that have to be addressed regardless of the consensus across the digital abilities hole. The information reveals that each possibility was chosen by a minimum of 17% of CMOs – suggesting enterprises are combating an entire vary of various points and shortfalls of their groups’ capabilities.
The analysis was performed in December 2021 with 300 CMOs throughout the UK and the US. Extra data is on the market within the report: Digital Connections.
About Trendy
Trendy challenges the established order to unlock the potential behind expertise. Partnering with forward-thinking CMOs and enterprise leaders to assist them remodel their advertising perform; connecting expertise with buyer information and in-depth perception so as to add extra worth to the enterprise.
By way of long-lasting partnerships, we help our shoppers to form change by way of expertise, technique and execution of programmes designed to reinforce the client expertise at each a part of the shopping for journey.
We offer skilled expertise recommendation from our multidisciplinary workforce of strategists, technologists and digital and information consultants to help the CMOs imaginative and prescient to ship organisational progress in at the moment’s complicated market.
