It’s an ongoing dilemma. Clients demand privateness and management over their information, however companies attempt for personalization to enhance buyer engagement and drive gross sales. The rise of first-party information can assist stability each of those targets.
Be a part of this reside webinar and listen to from OneTrust’s Consent and Desire Administration skilled, who will share finest practices and actionable insights on leveraging first-party information to drive buyer engagement and gross sales whereas guaranteeing privateness and compliance.
Register immediately for “Stability Privateness and Personalization with these First-Occasion Knowledge Methods,” introduced by OneTrust.
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In regards to the creator
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over 20 years of editorial/content material advertising and marketing expertise, Cynthia’s experience spans the advertising and marketing, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.
