Microsoft Bing is now tucking away its brand, hiding it from searchers, after you conduct a search utilizing your cellular system. Bing will anchor you right down to the highest of the search field, shifting the Microsoft Bing brand out of view, and focusing simply on the search outcomes web page.
Former Microsoft Bing worker, Duane Forrester, noticed this, he posted this on Twitter. I can replicate this on my iPhone, so let me describe what occurs.
You seek for one thing on Bing.com on cellular and the web page seems to be like this:
Should you scroll up the web page a bit, you may then see the Microsoft Bing brand on the prime:
Microsoft is anchoring you down the web page, to not distract you with their brand and branding.
Here’s a GIF of it in motion:
Duane stated, “Anchoring the SERP web page with the brand out of website. Forces me to give attention to the outcomes, not the engine. That is Bing, and at a look, you can’t inform. Intelligent means of getting searchers centered and breaking an outdated behavior as soon as they interact.”
I assume Microsoft does not need individuals to see the Bing brand and determine to go to Google.
The blind style check for search?
Discussion board dialogue at Twitter.
