Simply as basic background for brand spanking new readers, Rewarded Video Advertisements are a type of promoting that incentivizes customers to observe an advert in its entirety in change for a reward. The sort of promoting has turn into well-liked in internet & cellular video games and different app-based platforms. It additionally permits advertisers to achieve customers in a non-intrusive approach whereas nonetheless offering a worth change for the consumer.
One of many key advantages of rewarded video advertisements is that they’ve the next degree of engagement than different types of promoting. Customers usually tend to watch the complete advert (right here at AppLixir we’ve an 89% completion price and 97% viewability…. To provide you a perspective, YouTube is in single digits) as they know that they’ll obtain a reward on the finish.
One other benefit of rewarded video advertisements is that they’re much less intrusive than different types of promoting. In contrast to pop-up advertisements or banners, customers have the selection to observe the advert or not. This provides customers a way of management over their promoting expertise, making them much less prone to turn into pissed off or irritated.
Whereas rewarded video advertisements have many different advantages, there are additionally some potential downsides to contemplate. For instance, if the reward is just not fascinating or precious sufficient, customers might not be motivated to observe the advert. Moreover, if the advert is just not well-designed or partaking, customers might not be focused on watching it even with the promise of a reward.
General Rewarded video advertisements are a well-liked type of promoting that incentivizes customers to observe an advert in its entirety in change for a reward. Whereas these advertisements are generally used on cellular units, they may also be discovered on web sites. Nonetheless, there are some key variations between rewarded video advertisements on cellular and people on a web site.
One of many largest variations between cellular and web site rewarded video advertisements is after all the eCPM. Cellular units present a greater CPM whereas Internet CPM is often much less by 25-30%.
Rewarded video advertisements on web sites are typically extra passive and centered on Model Advertisements, therefore pay a bit much less in comparison with Cellular Advertisements that closely push motion and App Set up.
By way of concentrating on, each cellular and web site rewarded video advertisements will be personalized to achieve particular audiences. Nonetheless, cellular units present further concentrating on choices, comparable to location-based concentrating on, which permits advertisers to achieve customers based mostly on their location. This may be significantly helpful for native companies or merchandise which are solely accessible in particular areas.
General, there are variations between rewarded video advertisements on cellular and people on a web site, together with degree of interplay, supply, concentrating on, and alternatives for in-app purchases and push notifications.
