“Constructing hyperlinks is way more tough and totally different than the best way it was earlier than. Whereas earlier than, you would simply construct hyperlinks to your website by sending tons of of outreach emails, now, evidently, these methods are fruitless.
That is the place visitor running a blog shines.
With visitor running a blog, you will get excessive authority hyperlinks to your weblog that improve your website’s authority.”
– Khris Steven, Proprietor, Khrisdigital
“Visitor running a blog as an search engine optimization technique is efficient solely whether it is performed proper.
To do it proper, observe these guidelines:
- Give you informative content material that gives worth
- Don’t write a put up whose solely purpose is to redirect readers to your website (the readers will see proper via you)
- Submit on websites with content material that’s comparable or aligns together with your service/product
- Submit on authoritative websites.
Following these tenets allowed me to take pleasure in elevated site visitors.
Visitor posting on different websites will both assist or hinder your search engine optimization. It is determined by the way you do it.”
– Mark Hayes, Head of Advertising and marketing, Kintell
“Visitor running a blog continues to be an efficient search engine optimization technique, because it’s nonetheless one of many best (and least expensive) strategies of getting high-quality hyperlinks to your website; nonetheless, not all hyperlinks are created equal. I not too long ago acquired two visitor weblog hyperlinks to my website that met my standards (related area of interest and month-to-month natural site visitors over 1000 guests). One did nothing to my stats, the opposite elevated my whole impressions by round 80%.
The distinction?
The month-to-month natural site visitors for website two was big (a number of million guests per thirty days), with the outcomes exhibiting that visitor running a blog can nonetheless be price it!”
– Mark Hemming, Founder, Libra Translation
“How efficient is visitor running a blog as an search engine optimization technique? It relies upon.
In case you have a group member who will visitor put up on behalf of your model, than it’s efficient at getting new hyperlinks, new model recognition, and trickles of referral site visitors alongside the best way; nonetheless, when you’re a one-man group and you’ll’t outsource content material creation, then visitor posting shouldn’t be a viable technique to increase your search engine optimization.
It takes an excessive amount of time to first search for prospects after which create content material tailor-made to their websites and audiences. That point is healthier spent publishing content material in your website and going for hyperlinks that don’t require new content material from you, for instance area of interest edits, damaged hyperlink constructing, hyperlink roundups, useful resource web page hyperlink constructing.”
– Nikola Roza, Proprietor and CEO, Nikola Roza- search engine optimization for the Poor and Decided
“Visitor running a blog, when performed correctly, has its place in search engine optimization. When running a blog for one more web site, be sure that it’s related to your area of interest and that the content material your offering can be helpful to their readers. There’s no profit in attempting to land as many visitor posts as doable particularly if these web sites don’t have anything in frequent together with your services or products. The large takeaway right here is high quality over amount!”
– Todd Hooper, Founder, Prerender.io
“From the angle of producing site visitors and backlinks to your website, I believe guide, high-quality visitor posting is worth it.
Previously month I’ve managed to construct (without cost) over thirty hyperlinks from area of interest related blogs to my website. These hyperlinks are sending a gradual trickle of site visitors to my website and my Google rankings are additionally growing.
When you can spend the time discovering good high quality websites, to achieve out in a win-win method and to create prime quality content material, I believe it’s a nice technique for web site and enterprise promotion.”
– Scott Jones, Proprietor, Pupster Ardour
“We now have discovered visitor posting to undoubtedly be among the best practices to enhance our search engine optimization and it types a big a part of our search engine optimization technique for 2020. A Moz survey discovered hyperlink constructing to be the primary native rating issue that influenced larger search rankings.
One of the simplest ways to construct hyperlinks? Visitor posting.
Many search optimizers argue that search engine optimization has turn out to be more and more tough over time and we actually agree with that assertion. Google’s frequent modifications reminiscent of Panda, Penguin and Hummingbird make it harder with every replace. Visitor posting has constantly been an excellent ‘white-hat’ strategy to bettering search engine optimization and we see it as regularly being an excellent tactic effectively past 2020.”
– Chris Sheward, Founder and CEO, Repuzen
“When it’s performed accurately, visitor running a blog is a really efficient technique to positively impression your search engine optimization. It has modified drastically during the last variety of years, however it could actually nonetheless be performed in a method that may assist your web site’s search engine optimization.
I’d advocate searching for alternatives to change visitor posts with different like-minded individuals, and you can find a ton of nice alternatives that would result in different collaborations. Do it organically and discover actual alternatives and visitor posting is usually a big constructive to your web site’s search engine optimization.”
– Donny Gamble, Founder, Retirement Investments
“Visitor running a blog is totally price it for what you are promoting when you do it proper. Do it first for the publicity and credibility you’ll construct by exhibiting up on the blogs of different authority figures in your area of interest. search engine optimization and backlinking are nice bonuses. Select the place you visitor weblog correctly as who you affiliate with on this method may, after all, negatively have an effect on what you are promoting.”
– Eric Sachs, CEO, Sachs Advertising and marketing Group
“Visitor running a blog is efficient if performed accurately. Be sure that to test the area authority of the positioning previous to posting, as decrease DA websites won’t lead to high quality backlinking. Moreover. be sure that the backlinks an internet site supplies to its visitor posts are observe relatively than no observe. Doing the analysis prior ensures your efforts impression your search engine optimization.”
– Ben Aston, Founder, The Digital Challenge Supervisor
“Visitor running a blog was and to some extent continues to be a viable advertising technique. The issue is that it’s been abused a lot as a tactic that it’s much less efficient than it was. “
– Samuel Hurley, Co-founder, NOVOS
“Visitor posting stays as helpful as ever earlier than, even growing in recognition and constantly showcasing new methods to harness its energy.
Establishing your self as an knowledgeable via visitor posting on high-traffic websites is an revolutionary technique to develop belief with prospects, one factor that isn’t at all times so simply attained. And with the backlink that you just obtain from the put up, additionally, you will see your website rating larger and better on the various search engines. It truly is that straightforward.”
– Chris Gadek, Head of Progress & Advertising and marketing, AdQuick
“I’d say that there will be worth in visitor running a blog as long as you do it in the best method and for the best causes. If you’re merely throwing out low-quality content material to as many websites as will settle for it you then in all probability received’t see an excessive amount of from it and you could even trigger your self some backlink issues sooner or later; nonetheless, if you’re genuinely offering high-value content material to websites which have an viewers that genuinely advantages out of your content material than I believe that may work in your favor in the long term.”
– Adam Jackson, Digital Advertising and marketing Supervisor, Huge Leap
“Visitor running a blog is totally a technique that you need to be pursuing. Simply this yr, a visitor running a blog marketing campaign we did, helped 6 of our key phrases bounce to the primary web page. We even have a number of purchasers that we hyperlink construct for and visitor running a blog is on the prime of that checklist. Certainly one of them has seen a 300% improve in search site visitors over the course of 9 months with nothing performed outdoors of onsite and offsite content material creation efforts.”
– Sean Dudayev, Founder, Brawl Bros. Co.
“Posting visitor blogs on different websites might help or harm your search engine optimization technique. Be sure that the inbound backlinks you might be creating are on credible websites that relate to what you are promoting or trade. If not, Google may even see these as spam as a result of they’re unrelated and it could actually really harm your hyperlink juice and search engine outcomes. Total, visitor posting can nonetheless be an efficient search engine optimization technique.”
– Nathan Claire, Proprietor, Shopping for Jax Properties
No, Visitor Running a blog IS NOT an Efficient search engine optimization Technique
“Based mostly on the newest information and hypothesis, visitor running a blog for search engine optimization profit could also be lifeless. That doesn’t fear me, as I’ve at all times suggested my purchasers to be cautious of the tail wagging the canine relating to search engine optimization. Any short-term features from gray hat search engine optimization techniques, which may embody visitor running a blog, hardly ever justifies the trouble. As an alternative, we advocate formalizing partnerships with trade web sites, blogs, and publications to turn out to be a daily contributor with a byline. An extended-term partnership advantages everybody, and mitigates any potential draw back from an search engine optimization perspective, because the content material is genuine, as is the connection.”
– Kent Lewis, Founder and President, Anvil
“If performed sparingly and there’s a pure match with the visitor weblog viewers then it’s OK however as a foremost search engine optimization backlink method, I’d advise to keep away from visitor running a blog. The reason is, Google is effectively conscious of it as a backlink method and, in accordance with stories within the likes of Search Engine Journal from February of this yr, has been cracking down with guide penalties in place. It’s been overly abused by many SEOs to the purpose the place its seen as a man-made hyperlink scheme.
– Alistair Dodds, Co-Founder and Advertising and marketing Director, Ever Growing Circles
“Visitor running a blog has restricted effectiveness as an search engine optimization technique. In June 2020, Google’s John Mueller said that Google has been devaluing visitor put up hyperlinks for the previous a number of years. Google believes that visitor put up hyperlinks are unnatural because the article author primarily locations them on the positioning. Methods like damaged hyperlink constructing, HARO, and unlinked mentions are extra cost- and time-effective, and extra more likely to lead to search engine optimization advantages than visitor posting is.”
– Axel DeAngelis, Founder, NameBounce
This put up was initially printed on July 24, 2020 and up to date on February 8, 2023.
