So, it is a factor…
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— Twitter (@Twitter) February 8, 2023
Twitter has rolled out longer tweets to Twitter Blue subscribers within the US, with paying customers now in a position to submit tweets as much as 4,000 characters in size.
If anybody wanted or wished that.
Longer tweets might be displayed in the primary feed at customary size, with a ‘Present extra…’ indicator pointing customers to the rest of the content material.
Actually, it’s sadly ironic that not even Twitter may provide you with a great use of the additional characters in its instance, however sure, Twitter Blue customers – all 300,000 of them – will now be capable of submit tremendous lengthy rants about no matter they select within the app.
As defined by Twitter:
“[Twitter Blue users] may also compose longer Tweets in a Quote Tweet or reply. Normal performance like posting media, creating polls, and utilizing hashtags nonetheless apply. Everybody will be capable of learn longer Tweets, however solely Blue subscribers can create them.”
I don’t know if anybody requested this, however Twitter 2.0 chief Elon Musk appears satisfied that by enabling customers to submit long-form content material, that may finally open up new avenues to monetization, and can see extra high voices posting extra stuff to the app.
I imply, the latest Twitter Information are most likely the very best instance – Elon’s hand-picked staff of journalists have been trawling via Twitter’s archives to uncover accusations of corruption and Authorities meddling, all ended up posting their findings in ridiculously lengthy tweet threads within the app.
It will make extra sense to submit them on a extra long-form targeted format, however Musk clearly needs all the eye on Twitter – and in cases like this, possibly having longer tweets may very well be invaluable.
However I don’t know.
It additionally appears short-sighted to solely present this performance to Twitter Blue customers. As famous, solely a small fraction of Twitter’s 250 milllion whole consumer base is paying for a blue tick, and whereas Twitter is now increasing the providing into new markets, it’s onerous to see it catching on in any possible way.
That signifies that a number of the preferred creators gained’t even be capable of use the choice, which appears counterintuitive. However then once more, Elon will most likely look so as to add in a new monetization aspect, which you must pay as much as qualify for, which might be his broader view for limiting entry at this stage.
Who is aware of – possibly it finally ends up being wonderful, and possibly it makes it method simpler to submit what would have been multi-tweet threads in a extra participating, attention-grabbing method within the app.
It’s totally different, for positive, very totally different from Twitter’s traditional providing.