New analysis from meals, well being, and wellness PR agency Pollock Communications and diet information and tendencies publication At present’s Dietitian reveals insights from diet consultants on what they imagine shoppers will worth in 2023, their high considerations when grocery purchasing, and their high ten superfood predictions.
In 2022, we noticed meals, well being and wellness tendencies come out and in of fashion sooner than ever, because of TikTok microtrends like balsamic vinegar soda, cloud bread and butter boards. However after years of retaining immune well being and luxury top-of-mind throughout the COVID-19 pandemic, shoppers are again to prioritizing affordability and comfort when purchasing for meals, in keeping with the annual What’s Trending in Diet survey of registered dietitian nutritionists (RDNs) from the company and information outlet.
Worth & affordability beat immune help and luxury
The COVID-19 pandemic ushered in a deal with “meals as drugs,” with shoppers purchasing for meals that help immunity and supply consolation. However as shoppers navigate the cost-of-living disaster, RDNs predict that affordability shall be a better precedence than immunity for the primary time because the onset of the pandemic. With increased prices of groceries high of thoughts, shoppers shall be searching for useful, value-based meals that help their immunity and intestine well being.
RDNs predict the highest buy drivers in 2023 shall be meals and drinks that:
- Are reasonably priced and value-based (70.4 %)
- Are simply accessible and handy (59.1 %)
- Assist immunity (57.6 %)
Prime 10 superfoods for 2023
Superfoods are right here to remain, and for the primary time in 11 years of the survey, the whole high ten superfoods checklist matches right into a plant-based food plan. Listed here are the highest ten superfoods RDNs predict shoppers will hunt down in 2023:
- Fermented meals, equivalent to yogurt, kimchi, kombucha tea and pickled greens
- Seeds, equivalent to chia and hemp
- Blueberries
- Avocados
- Nuts, together with pistachios, almonds and walnuts
- Leafy greens, equivalent to spinach
- Aquatic greens, equivalent to algae, seaweed and sea moss
- Inexperienced tea
- Historic grains
- Non-dairy milks
Plant-based consuming continues to rise in recognition, with RDNs score it because the third hottest food plan development after intermittent fasting and keto diets. Nevertheless, regardless of the recognition of plant-based diets, just one % of surveyed RDNs reported that they’d advocate extremely processed meat alternate options.
Snacking isn’t slowing down
RDNs predict that, regardless of loosened COVID-19 restrictions, shoppers are nonetheless snacking as a lot as they had been during the last two years—with boredom (71.8 %), consolation (71.8 %) and dealing from residence (67 %) being the highest 3 the explanation why.
“Shoppers are extra conscious than ever of the advantages meals can present for intestine well being and immune perform. As shoppers face increased prices on the grocery retailer, they’ll be searching for reasonably priced meals and snacks that also present priceless well being advantages,” mentioned Louise Pollock, president of Pollock Communications, in a information launch. “Our survey findings replicate how shopper behaviors are shifting as COVID-19 restrictions loosen, distant work stays and inflation rises—from prioritizing reasonably priced meals to continued curiosity in snacking.”
Deceptive advertising & diet misinformation
Meals and wellness content material on-line could make diet complicated for shoppers as a result of it’s usually deceptive. Whereas nearly all of RDNs agree that buyers look to social media platforms for diet data, in addition they imagine that these platforms are rife with diet misinformation, particularly citing Fb, Instagram and TikTok as the highest sources, and social media influencers being the class main the cost for delivering misinformation.
“Social media influencers are speaking about wellness and diet at charges by no means seen earlier than, however individuals wrestle to distinguish between credible data and myths. This solely helps the necessity to amplify credible sources of diet data, like registered dietitian nutritionists,” mentioned Mara Honicker, writer of At present’s Dietitian, within the launch. “With the survey in its eleventh yr, we’re excited to proceed to share insights from these consultants in meals and diet, at a time the place the worth of meals is topic to extra scrutiny.”
757 registered dietitian nutritionists responded to the survey for this analysis.
