With each greenback spent on e-mail advertising and marketing delivering a return of £41 (or $51), it’s hardly stunning manufacturers need to do extra of it.
However they’re not all the time ready to place their cash the place their mouth is.
In accordance with Litmus, 70 % of manufacturers have elevated their e-mail advertising and marketing workloads—but their budgets have remained unchanged.
In brief, e-mail entrepreneurs are being pressured to do extra with the identical sources.
That leaves you two choices:
- Work longer and longer hours till burnout finally turns you right into a withered husk of an individual
- Discover methods to work smarter reasonably than tougher
I don’t find out about you, however choice #2 sounds much more interesting to me.
Pre-built e-mail advertising and marketing templates are one method to lighten your ever-increasing workload, permitting you to ship eye-catching, revenue-driving emails with out getting elbow-deep in CSS or HTML.
However templates aren’t a silver bullet. To make them work, you first want to grasp the aim of every e-mail and the way it matches into your broader advertising and marketing technique.
That will help you out, I’ve collected seven kinds of e-mail advertising and marketing templates primarily based on probably the most impactful advertising and marketing workflows.
Why waste time constructing an entire new workflow when you may merely set up a premade template with predefined triggers, delays, and selections?
7 Examples of E mail Advertising and marketing Templates
Deserted Cart Sequence Templates
Think about if two-thirds of consumers at your native Walmart added a bunch of things to their trolleys, waited in line to pay, then modified their minds on the final minute.
Unfathomable, proper?
But that’s precisely what occurs, time and time once more, on the earth of ecommerce.
Excessive transport prices, taxes, or charges; sluggish supply occasions; overly complicated checkout processes. Shoppers ditch their on-line purchasing carts for any variety of causes, with the common ecommerce cart abandonment fee standing at a startling 69.99 %, in line with the Baymard Institute.
Unsurprisingly, manufacturers are desperate to win again a few of that “misplaced” income by sending deserted cart emails.
You may think that buyers don’t wish to be reminded about all of the objects they browsed, added to bag, then ditched on the altar.
However the knowledge tells a unique story. In accordance with Barilliance, cart abandonment emails get pleasure from common open charges of 40+ % and conversion charges of near 19 %, making them one of the crucial efficient e-mail advertising and marketing ways you could find.
As with all of the workflows on this article, it’s not sufficient to ship a single deserted cart e-mail. Your collection ought to embrace a primary e-mail despatched inside one hour of the cart abandonment, adopted by no less than one or two different emails reminding prospects what they left behind.
Timing is vital, however so is the content material of your deserted cart emails. To optimize efficiency, you must embrace:
- E mail copy that conveys a way of urgency (e.g. “We received’t maintain your objects ceaselessly.”)
- The product title and picture
- A hyperlink directing prospects again to their purchasing cart
Try Drip’s deserted cart e-mail collection templates for Shopify and WooCommerce.
Deserted Browse Sequence Templates
Certain, cart abandonment is an enormous drawback for ecommerce manufacturers. However suppose how many individuals dip earlier than including something to their purchasing cart.
In accordance with SaleCycle, on common, simply 14.5 % of ecommerce periods lead to merchandise being added to purchasing baskets. In the meantime, as much as 50 % of periods embrace no less than one product web page view.
Wouldn’t or not it’s nice in the event you may attain out to these prospects who preferred your merchandise sufficient to view them, however didn’t get so far as including to cart?
Really, you possibly can, with a browse abandonment e-mail collection.
The automations concerned in these collection are comparatively complicated, however the thought is straightforward: when a buyer browses a product however doesn’t add it to their cart, you goal them with an e-mail reminding them of what they’re lacking.
You then comply with up with no less than one additional e-mail pointing them within the path of the product that first caught their eyes.
Why the class, reasonably than the product itself?
It’s all about intent. Clearly, they weren’t completely satisfied by the product they checked out, as a result of they didn’t get so far as beginning the checkout course of.
Certain, they may be received over by that product the second (or third) time round. However they’re simply as prone to be persuaded by an identical product that they by no means even noticed throughout their first looking session.
Try Drip’s browse abandonment e-mail collection templates for Magento, Shopify, and WooCommerce.
Welcome Sequence Templates
Each single e-mail deal with you seize represents a possibility to construct a useful long-term relationship with a person buyer.
As soon as they’ve handed over their e-mail, you possibly can leverage the facility of analytics to higher perceive their product preferences, shopping for habits, favored messaging, and rather more moreover.
In brief, if you accumulate an e-mail deal with, you open the door to an entire world of laser-targeted advertising and marketing.
So doesn’t it make sense to rejoice your new subscribers?
That’s the place welcome e-mail collection templates are available in. A welcome collection is your probability to create a improbable first impression by:
- Showcasing your model colours and imagery to spice up recognition
- Incorporating photographs of your hottest merchandise
- Offering social proof of your high quality by sharing all the stunning issues persons are saying about your model
- Linking them to your social media accounts
- Outlining your distinctive worth proposition
- Sharing a beautiful supply that compels new subscribers to turn into paying prospects
Professional tip: Keep in mind to take away individuals out of your welcome collection in the event that they place an order earlier than the tip of the sequence. In the event that they’re prepared to purchase, there’s no have to maintain treating them like noobs.
Try Drip’s welcome e-mail collection templates for Magento, Shopify, and WooCommerce.
Publish-First-Buy Sequence Templates
A lot of our effort as entrepreneurs goes into changing prospects into prospects that it’s all too straightforward to overlook about those that’ve already purchased from you.
The moments after somebody locations their first order are essential. Nail your communications and also you’re nicely on the best way to successful a loyal buyer who’ll stick by you thru thick and skinny. However get it unsuitable and you’ll just about assure their first transaction may also be their final.
That’s why you want a strong post-first-purchase e-mail collection template to thank prospects for his or her buy, set expectations round transport occasions, and supply different helpful details about:
- Returns
- Exchanges
- Warranties
After all, the final word purpose of your post-first-purchase e-mail collection is to encourage future transactions, so make sure to share extra merchandise they could be keen on.
You can even take the chance to ask for a product evaluate. In spite of everything, 89 % of customers learn evaluations earlier than making a purchase order, but 73 % solely take note of evaluations written within the final month. So it’s in your greatest pursuits to construct a dependable pipeline of recent evaluate content material.
Simply make certain to not request a evaluate earlier than the shopper has truly acquired—or had an opportunity to make use of—their product.
Try Drip’s post-first-purchase e-mail collection templates for Magento, Shopify, and WooCommerce.
Publish-Repeat-Buy Sequence Templates
Loyal prospects; don’t you simply love them?
Chances are high you’ve already received a considerable core of ride-or-dies, with 74 % of customers saying they really feel loyal to a specific model or firm.
That’s improbable information, as a result of as soon as a buyer turns into “loyal”, they’re way more possible to advocate you to their family and friends, write optimistic evaluations about you, and stay loyal after a damaging expertise. As if that wasn’t sufficient, they’re additionally joyful to maintain shopping for from you—even when cheaper alternate options exist.
There are numerous methods to outline buyer loyalty, however for my cash, the obvious is to goal repeat consumers: individuals who’ve purchased from you no less than twice. As soon as they’ve made their second order, attain out with a post-repeat-purchase e-mail collection.
We advocate together with three emails in a post-repeat-purchase collection. The sequence may seem like this:
- E mail #1: Thank the shopper for his or her repeat buy and share some form of reward, like a singular low cost code or free transport.
- E mail #2: Encourage them to unfold the love by sharing a reduction code or supply they’ll ship to family and friends.
- E mail #3: Ask for buyer suggestions to higher perceive why they like your model—both via a survey or just by responding to your e-mail.
Try Drip’s post-repeat-purchase e-mail collection templates for Magento, Shopify, and WooCommerce.
Birthday & Anniversary Sequence Templates
I’ve already alluded to the truth that there’s a couple of method to spot a loyal buyer.
Monitoring the variety of transactions they’ve made is one strategy. But it surely additionally is sensible to rejoice your longest-standing prospects: the individuals who’ve been receiving—and interesting with—your e-mail advertising and marketing for years.
There are two widespread methods to do that:
- Attain out to prospects on the anniversary of their first buy, or once they first signed as much as your advertising and marketing record
- Sending them a message on their birthday
In addition to thanking them for sticking with you for therefore lengthy, it is sensible to share a singular low cost or particular supply.
Proof suggests this form of focusing on resonates with prospects. In accordance with McKinsey, 71 % of customers anticipate manufacturers to ship personalised interactions, whereas 76 % admit they really feel annoyed when this doesn’t occur.
Try Drip’s birthday and anniversary collection template for rewarding loyal prospects.
Win Again Sequence Templates
Ideally, when a buyer first buys out of your model, they’ll go on to make new purchases for months or years to return.
But it surely doesn’t all the time work like that. Generally, customers will purchase as soon as, and even a number of occasions. Then, out of the blue, they’ll ghost you just like the Tinder Swindler.
We shouldn’t be shocked when this occurs. Shoppers have famously brief consideration spans—and it’s not their fault.
Again in 2007, an article within the New York Instances claimed the common city-dwelling American was bombarded with nearly 5,000 adverts a day. Whereas it’s exhausting to consider the determine is actually that top, there’s no denying we see an entire lot of advertisements for an entire lot of merchandise.
So is it any surprise that your prospects are sometimes received over by your rivals’ messaging?
However simply since you settle for it, that doesn’t imply it’s important to prefer it.
Reasonably than shrugging your shoulders and transferring on, try and re-engage your lapsed viewers with a win again e-mail collection.
Your purpose right here is to remind individuals what they preferred about you once they subscribed to your advertising and marketing record and made their first buy.
Usually, that includes restating your model story and worth proposition. And in the event you can sweeten the pot with a focused supply primarily based on their earlier looking and shopping for habits, all the higher.
Try Drip’s win again collection template for re-engaging lapsed prospects.
Attempt Drip’s Workflows For Free
You’re most likely itching to get your palms on all these wonderful templates and workflows.
If solely you may highway take a look at them at no cost.
Seems, you possibly can. Join your 14-day free trial for full entry to our pre-built workflows, then customise them to your coronary heart’s content material with our point-and-click workflow builder.
PS: With a Drip account, you possibly can one-click add any of the above templates (and extra) to your account from our Workflows Library.
