Pinterest has introduced a brand new partnership with writer Condé Nast which is able to see the life-style model share unique content material to the platform, together with new video activations round main occasions, like New York Vogue Week.
As defined by Pinterest:
“Condé Nast is already one in all Pinterest’s longest-standing and largest content material publishers globally – with over 40 Pinterest profiles with tens of thousands and thousands of views. The partnership is a pure extension of the legacy, rooted in two of Condé Nast’s most beloved manufacturers – Vogue and Architectural Digest. Every of those manufacturers are the main authorities of their respective areas of trend and tradition, in addition to design and structure.”
Pinterest says that Vogue and Architectural Digest will produce over 160 unique movies ‘aligned with Pinterest’s key seasonal and cultural moments’, together with Vogue Month in February, Wedding ceremony Season, Summer time, and Again to College activations.
The partnership might be a giant win for Pinterest, serving to to drive extra engagement round two key areas for the app – wedding ceremony and residential upgrades.
Video has been a giant winner for the app, particularly in its Concept Pins, with the platform now serving over a billion video views per day. The vast majority of Pinners additionally say that video content material is extra more likely to affect the actions that they take primarily based on Pin content material.
The addition of extra publisher-created, unique video content material might assist to drive extra curiosity, and generate extra engagement, guiding customers to expanded discovery within the app.
And that would even have advantages for manufacturers trying to tie into the identical tendencies, as extra customers spend extra time on platform.
The brand new partnership kicks off subsequent month, with Vogue offering backstage entry to Vogue Week in New York, London, Milan and Paris.
