Gary Illyes from the Google Search Relations workforce posted one other PSA on LinkedIn. This time he mentioned, “whenever you redesign a website, its rankings in search engines like google could go nuts.”
Sure, that is most likely tremendous apparent to most of you studying this website however Gary dives a bit deeper.
He mentioned, “Amongst different issues, search engines like google use the HTML of your pages to make sense of the content material. If for instance you break up paragraphs, take away H tags in favor of CSS styling, or add breaking tags (very true for CJK languages), you modify the HTML parsers’ output, which in flip could change the positioning’s rankings.”
Briefly, when redesigning, certain – go forward – make the positioning fairly. However altering the core HTML may end up in rating modifications.
Gary recommends, “attempt to use semantically comparable HTML whenever you redesign the positioning and keep away from including tags the place you do not really want them.”
So if you happen to can change the design however on the identical time preserve issues within the HTML wanting comparable, that’s your finest guess. Change loads with out altering loads – if that is sensible.
Discussion board dialogue at LinkedIn.
