There are various sensible methods to get extra gross sales with the precise personalization and automation technique. And E mail advertising and marketing continues to be a confirmed strategy to attain your audiences with related, personalised content material that will increase gross sales, whereas additionally selling your model. In the event you use Shopify or WooCommerce, ActiveCampaign helps you optimize your advertising and marketing automation technique by letting you sync product choices out of your on-line retailer and utilizing that info to create focused campaigns and automations.
With product catalog, you’ll be able to set off a lot of automations utilizing your on-line retailer knowledge. Listed here are some examples of e-mail campaigns that you can simply automate:
- Remind prospects of merchandise they left behind of their purchasing cart
- Ship a new arrivals spherical up primarily based on visits to your web site’s new arrivals web page
- Suggest merchandise primarily based on pursuits and previous purchases to drive repeat enterprise
- Cross-sell totally different services and products to drive consciousness and up your gross sales potential
What’s Product Catalog?
The brand new product catalog function enables you to join your on-line retailer and pull deeper product knowledge into ActiveCampaign like stock, dimension, model, and coloration on prime of present fields. You possibly can then use this info to energy pre-built automations, construct superior segmentations, and design stunning, personalised e-mail campaigns that drive conversions and repeat purchases.
Use Product Catalog to reinforce your e-mail advertising and marketing
Utilizing superior segmentation inside the e-mail designer, you’ll be able to construct focused emails primarily based in your viewers’s pursuits, profile, location, and shopping behaviors, and populate merchandise that they’re almost definitely to purchase. You possibly can usher in related product info via numerous filters, product sorting capabilities, or manually choose the merchandise that you just need to spotlight in a focused e-mail marketing campaign for distinctive buyer segments. You possibly can filter and type your product content material primarily based on:
- Stock
- Bestsellers
- Greatest Score
- Common Score
- Value
- New arrivals
- Lately added
- Sale
Go one step additional by customizing your e-mail campaigns with totally different merchandise, photographs, or provides primarily based on the circumstances you set – including one other layer of personalization.
Use Product Catalog knowledge to automate workflows
To make it easy and simple to get going, take a look at these product catalog “recipes”, or pre-built, automation templates, in our library.
- Product Catalog: Cross-Promote– Present buyers merchandise and equipment that compliments their latest buy or perhaps supply a small low cost on a particular product.
- Product Catalog: Deserted Cart Upsell– Specify circumstances for the merchandise that present out of your ecommerce retailer. Present the wanted info and equipment to assist full the expertise on your contacts and get well the sale.
- Product Catalog: New Product Launch – Showcase the merchandise you select through segmentation to look in your e-mail campaigns. Curate the merchandise you need to ship when contacts go to your website a number of instances.
- Product Catalog: New Arrival– Comply with-up with contacts who’re taking a look at merchandise in your website with an e-mail that exhibits the latest arrivals in the identical class they have been shopping.
ActiveCampaign’s product catalog helps you market smarter and get essentially the most out of each interplay along with your buyer. No missed alternatives or guesswork. Study extra about how you can use product catalog within the new e-mail designer in our assist heart or begin your free trial at the moment!
