TikTok has turn out to be some of the well-liked and influential social media platforms throughout the globe. Whereas it was initially well-liked with youthful audiences, the COVID-19 pandemic brought on it to see speedy development with completely different demographics.
Many companies have jumped on board the platform, and whether or not you’re a significant company or a mom-and-pop store, you possibly can profit from using TikTok in your advertising efforts. It’s a good way to indicate the “human” facet of your enterprise, construct buyer loyalty, and have a bit of enjoyable whilst you’re at it.
Nonetheless, it’s essential to ensure the content material you’re sharing on the platform is each related and relatable. Fortunately, you don’t must be a advertising guru to give you stellar content material that may join along with your viewers. Let’s cowl 15 artistic TikTok content material concepts for your enterprise that may provide help to discover your footing on the platform.
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1. Employees introductions
In the event you’re new to TikTok, it’s a good suggestion to introduce your self. Speaking about your model is one factor, however you can also make your content material extra platform-friendly by doing workers introductions. You may select to introduce your total group in a single video, or develop a “sequence” that means that you can unfold out your introductions.
The extra your viewers learns about who’s working behind the scenes, the extra snug they’ll really feel supporting your enterprise and the folks behind it.
Utilizing introductions to kickstart your content material creation can also be a good way to use KPIs to measure success. You’ll be capable of observe metrics on how nicely your content material is performing by:
- Figuring out short-term and long-term targets;
- Defining metrics of success;
- Including KPIs to product roadmaps;
- Referring again to your targets throughout conferences.
You’ll begin to see analytics on TikTok straight away whilst you’re posting workers movies, so that you’ll have a greater thought of what works and what doesn’t as you identify your targets.
2. Influencer content material
There are over 50,000 influencers on TikTok with over 1,000 followers. They cowl quite a lot of genres and niches, and in case you’re new to the platform and looking for your viewers, they can assist.
Working with an influencer offers you prompt publicity. Seek for content material creators that really feel like a superb match on your model, pitch your thought(s) to them, and you would kick begin a profitable and helpful relationship for each of you.
3. Observe developments
TikTok developments come and go in a short time, so it’s essential to remain on prime of them. Having somebody in your group solely devoted to social media could make that simpler. A number of the hottest TikTok developments of 2022 have included:
- Inform Me With out Telling Me
- Lip Syncing
- Image Pattern
- Inverted
- Sheesh
It’s okay if none of those sound acquainted straight away. Nonetheless, spend a couple of minutes on the app, and also you’re sure to see no less than one in all them pop up.
These developments are supposed to be enjoyable and artistic, so don’t spend days making an attempt to “grasp” one. Your viewers will know while you’re being genuine, and that’s what the platform is all about.
4. Challenges
Along with well-liked developments, there are additionally numerous “challenges” on TikTok that may can help you showcase completely different members of your group.
From the “put a finger down” problem to the newly well-liked and hilarious tortilla problem, you possibly can bolster wholesome competitors inside your group whereas boosting your views on the app. In the event you see one thing with a problem hashtag in your For You web page, faucet on the tag and see what’s required to get entangled. Your problem might be the one which goes viral and will get shared, duetted, or stitched by others. Any kind of user-generated content material is price its weight in gold.
5. Tune challenges
Along with bodily challenges on the app, there are additionally challenges particularly set to music. Lots of them are artistic dances. Others use particular filters or require fast modifications.
Some of the well-liked tune challenges that continues to be as we speak is the “Now Have a look at This” problem. Creators use a clip from Child Cudi’s tune “Day n’ Evening,” and when the lyric says “now take a look at this,” they minimize to one thing fascinating, unbelievable, or hilarious.
6. Holidays
Holidays are a good time to get artistic and have a bit of enjoyable along with your TikTok content material. New vacation developments pop up on the app annually, so take note of these and bounce on board as shortly as potential.
You too can give attention to creating unique content material that makes use of vacation music and decor or showcases your services and products in a singular manner. It would get your total workers within the vacation spirit, customers usually tend to watch movies that match with the theme of the season, and you should utilize your content material to advertise any vacation specials or offers you’ve acquired occurring.
7. Particular events
You don’t have to attend for a vacation to have a good time. Sharing content material that focuses on particular events for your enterprise is one other nice strategy to let customers see the extra “human” facet of your model.
Clearly, it’s essential to test along with your staff earlier than sharing any side of their private life, however you may get artistic and have enjoyable with issues like:
- Being pregnant/start bulletins
- Weddings
- New merchandise
- Milestones
- Shifting/renovating
With a bit of bit of straightforward modifying information, sharing these particular items of content material can turn out to be an integral a part of your video advertising efforts. They don’t essentially have to indicate off any items or providers, however they’ll construct belief and loyalty.
8. Manufacturing movies
We’ve touched on sharing behind-the-scenes movies, however in case you actually need to set up extra belief along with your viewers, present them your course of.
In case your model creates a selected product, present the way it’s made. Are you a busy restaurant? Share how your chef makes a signature dish, or take customers together with you as you go to the native farm the place you get your produce.
A lot of these behind-the-scenes appears to be like into how your enterprise runs will promote transparency and get folks speaking. It would additionally spark questions, which it can save you to reply in future items of content material.
9. Suggestions and recommendation
The common TikTok person opens the app eight occasions per day. You may present worth for them by giving actionable suggestions and recommendation associated to your model.
In the event you run a small mechanic store, cowl some DIY upkeep automobile suggestions folks can do themselves. In the event you promote garments, provide recommendations on the best way to put outfits collectively. Ensure that to make the most of a big selection of fashions, together with folks of various ethnicities and physique sorts.
You by no means know who will come throughout one in all your movies, however all it takes is one person to see somebody that appears like them or to listen to some recommendation they’ll use irrespective of their state of affairs to forged a optimistic gentle in your model.
10. Q&A movies
These days, customers need relationships with manufacturers. Shopper preferences are changing loud commercials with inclusive, genuine messaging. Social media has made it simpler to attach along with your viewers and allow them to know what your model is about, however you possibly can take issues one step additional.
Take into account internet hosting dwell query and reply classes on TikTok. Scroll by means of your remark part as soon as every week to seek out just a few questions you’d prefer to reply, and publish a number of movies speaking about each. It’s a easy strategy to let your followers and prospects know that you simply’re listening and that you simply worth them.
11. Model values
Your model must showcase itself as one thing greater than a enterprise that sells items and/or providers. You should stand for one thing and be happy with your values. When you find yourself, you’ll be extra prepared to share these values along with your viewers.
Take into account what you’re captivated with and what you need your enterprise to replicate. In the event you’re involved about local weather change, create movies displaying what your enterprise is doing to advertise sustainability and battle again in opposition to world warming. If you wish to promote animal welfare, take loads of movies of your group volunteering at a neighborhood pet shelter.
Not solely will showcasing your model values make you extra relatable, however you may also herald a brand new audience.
12. Share your model story
One other nice strategy to humanize your enterprise and get a dialog going is to share your story. Inform customers what made you need to begin your enterprise within the first place.
By letting your viewers know not solely who you might be however the place you got here from, they’ll get to know you higher. That establishes relationships and may make your enterprise really feel extra like a buddy to your followers.
13. Duet and sew movies
TikTok is a big group, and it’s straightforward to get wrapped up scrolling by means of your FYP and testing the newest and best content material from customers and companies. In the event you see one thing that stands out to you or one thing related to your enterprise, take into account duetting or stitching it.
These are two various things, however the idea is comparable. You are taking an current video on the platform and both reply to it or add to it. While you publish to your individual web page, viewers will see the unique video on one facet, and yours on the opposite. The unique content material creator can even see it and would possibly find yourself sharing it with their followers.
14. Create product campaigns
Whilst you won’t need to come out of the gate solely showcasing and promoting your merchandise, it doesn’t imply it’s best to by no means do it. You’re nonetheless a enterprise, in spite of everything.
When you’ve established an viewers, you should utilize TikTok for product launches and advertising campaigns. It shouldn’t be the one factor you’re posting, and it’s essential to not take an excessive amount of of a “salesman” tone. Nonetheless, you possibly can nonetheless use the platform to generate pleasure round your items and providers, simply ensure you’re doing it in a enjoyable and artistic manner.
15. Begin your individual problem
When you’re snug with the platform and also you’ve participated in just a few challenges, take into account beginning one in all your individual. This will take a while and creativity, however in case you’ve acquired an excellent thought that you simply suppose different folks will get on board with, go forward!
Ensure that to make use of hashtags so folks can seek for the problem. That manner, you’ll additionally be capable of see everybody who participates. You by no means know when a problem will go viral, so don’t be afraid to present it a attempt.
In the event you haven’t downloaded TikTok but, take into account the way it might be a optimistic advertising instrument for your enterprise. Have enjoyable creating unique content material that might expose your model to a very new viewers.
