Google deduplicates featured snippets
In 2020, Google rolled out a world change to featured snippets that resulted in any URL solely showing as soon as on the primary web page of search outcomes, as a substitute of twice.
Google stated there could be no change to its general set of net search outcomes. There would nonetheless be 10 distinctive listings, as earlier than. It’s simply that Google could be deduplicating and now not present any of these listings twice.
Google Search Liaison Danny Sullivan introduced the information through Twitter:
If an online web page itemizing is elevated into the featured snippet place, we now not repeat the itemizing within the search outcomes. This declutters the outcomes & helps customers find related data extra simply. Featured snippets rely as one of many ten net web page listings we present.
In November, Google was testing eradicating a web site’s regular snippet when a featured snippet was displayed. Google even examined this again in 2017.
Examine it in Listings that earn featured snippets is not going to repeat on the primary web page of Google search.
Additionally on this present day
Google Search launches up to date cell design and interface
2021: The up to date interface aimed to make the search interface simpler to learn for searchers whereas offering a cleaner and extra trendy expertise.
Google My Enterprise updates flag evaluate characteristic
2021: The brand new kind requested the enterprise proprietor, “Why are you reporting this evaluate?” Then it supplied a number of choices.
Google may take away search in Australia if compelled to pay to hyperlink to websites
2021: “The newest model of the Code requires Google to pay to hyperlink to information websites, breaking a elementary precept of how the online works,” stated Mel Silva, Google Australia’s managing director.
Contextual hyperlinks in featured snippets could current new alternatives and dangers
2021: The potential for extra hyperlinks to seem on this high-visibility search outcome characteristic had SEOs involved about click-through charges, model security and easy methods to optimize for it.
Google’s mobile-first indexing information replace emphasizes the identical content material throughout web site variations
2020: New pointers have been added in a number of areas, together with crawling, structured knowledge, visible content material, and finest practices.
Video: Josef Sperzel talks technical web optimization and utilizing Python to drag knowledge
2020: On this installment of Barry Schwartz’s vlog sequence, he chats with Sperzel about how he obtained into technical web optimization, web site structure and spider crawling points, and extra.
Google presents improved GMB sign-up movement for service-area companies
2019: Improved course of would make it simpler to arrange service areas on GMB.
Small enterprise scammer shut down by Google lawsuit
2019: Defendant agency had falsely represented that it was appearing on behalf of Google.
New Google Search Console could also be rolling out for everybody now
2018: Most customers have been capable of see their properties within the new Search Console beta.
Sergei Eisenstein Google doodle honors Soviet movie director referred to as the ‘Father of Montage’
2018: The animated picture highlighted the director’s method for creating montage movie results.
Courtroom Paperwork Present Google Paid Apple $1 Billion For Safari Default Placement
2016: In accordance with court docket paperwork and testimony in Oracle’s copyright swimsuit towards Google, “Apple obtained $1 billion from its rival in 2014.”
Google Down 1 Billion PC Searches From 2014, However Cell Volumes Possible Manner Up
2016: Together with “powered by” search, Google managed 64.8% of US search question quantity, whereas Bing powered 32.2% of natural search.
Search In Pics: Google Dance Shirts, Google’s Micro Library & Revealing Display screen Shot
2016: The newest photographs culled from the online, displaying what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve and extra.
Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale
2016: The interactive doodle included an animated Scoville, pepper info and a sport pitting an ice-cream cone towards totally different pepper sorts.
Google Suggesting Firefox Customers Change Their Search Engine & Residence Web page
2015: Yahoo received the deal to be the default search engine in Firefox in November; now after shedding some search share, Google was preventing again.
Bing Advertisements New Bid Preview Software Lets You See Results Of Bid Modifications In Actual Time
2015: Advertisers may see how adverts would show with bid will increase earlier than committing to new key phrase bids.
Bing Additionally Testing Google’s Search Design Interface
2015: Days after Yahoo was caught testing a Google search design interface, Bing can be caught testing it.
YP Introduces Cross-Gadget Retargeting With Native Search Question Information
2015: It mixed the corporate’s high-intent native question knowledge with cross-screen conduct and advert trade cell show stock.
Google Webmaster Instruments Crawl Errors Experiences Now Exhibiting Errors On Remaining Redirect URL
2014: The crawl errors report confirmed errors on the ultimate URL of the redirect, versus the origin URL of the redirect.
Google’s Matt Cutts: We Don’t Use Twitter Or Fb Social Indicators To Rank Pages
2014: A video answered the query: “Are Fb and Twitter indicators a part of the rating algorithm?” Brief reply: no.
Google Provides A Information Graph Popup To Search Outcomes, However Is It Good For Web site House owners?
2014: The information offered background on the web site listed within the search outcome, and it appeared in a small popup window that’s accessible from a clickable hyperlink on the second line of the outcome.
Yahoo Search Goes Safe, Taking Referrer Information — An Indicator Of Yahoo’s Reputation — With It
2014: That meant extra safety for searchers however what did the lack of referrer knowledge imply for search entrepreneurs?
Google Now Altering The High Search Filters Based mostly On Question
2014: The choices you noticed on the high may differ or be in a special order primarily based on the question you entered into Google’s search field.
Examine: Show Advertisements Drive Search Clicks After Two Weeks
2014: Show promoting did generate extra search quantity, clicks and conversions.
Google Panda Replace Model #24; 1.2% Of Search Queries Impacted
2013: A brand new Panda refresh.
Report: 25 P.c Of Search Clicks Now From Cell Gadgets
2013: Desktop searches remained stage from Q3 2012 to This autumn 2012, whereas cell skilled a rise in search share.
Google Earnings Present Halt Of CPC Decline, At Least Quickly
2013: The associated fee-per-click throughout Google’s promoting enterprise elevated roughly 2% within the fourth quarter, as in comparison with the third quarter, after a number of consecutive quarters of decline.
Google To Substitute Black High Bar With Grey Coloured Bar?
2013: Since June 2011, Google’s high bar had a black background colour with white/grey textual content overlaid.
Bing Tags Expands, Makes Pages Linked To Your Profile Public
2013: You (or others) may tag pages to seem related to you in Bing’s search outcomes. This might be seen to those that had a Fb account linked to Bing.
Are Search Engines Driving Libraries To Extinction? Not Fairly But
2013: The normal position performed by libraries, together with entry to print works {and professional} librarians, was nonetheless essential to most.
Google’s “Discover Motels By Journey Time” Provides Some Of That “Innovation” Google Was Speaking About
2012: Transit time search was solely out there in cities the place Google had partnered with native transit businesses to combine their knowledge into Google Maps.
Google Might Let You Blacklist Domains To Battle Spam
2011: Matt Cutts confirmed that Google had mentioned giving searchers the flexibility to take away domains from its search outcomes.
Google’s Matt Cutts On 2010 & Wanting Again At 2009
2010: Cutts answered a query about the place he thought Google and search could be in 2010. In one other video, he re-created his presentation on the “state of the index.”
comScore: US Has Most Searches; China Slowest Development; Google Tops Worldwide In 2009
2010: Globally, searches grew general by 46%.
Google Provides Extra Solutions & Information To Search Outcomes
2010: Google added an occasions hCalendar microformat and began highlighting solutions within the snippets.
Google Founders To Promote 10 Million Shares Over 5 Years
2010: This was a part of a plan to diversify their portfolios over time.
Google 4th On Forbes’ Finest Firms To Work For Record
2010: Google additionally ranked fourth on the listing in 2009, after being first in 2007 and 2008.
Ballmer Important Of Google’s China Resolution
2010: Ballmer referred to as it an “irrational enterprise choice” on Google’s half.
Satellite tv for pc Photos Of Haiti Earthquake From Google & Bing Maps
2010: Find out how to see earlier than and after photographs, taken by satellite tv for pc, in addition to 360-degree ground-level movies.
Bing Maps Problem: Attempt Silverlight Model, Possibly Win $100
2010: Microsoft wished folks to obtain (or replace Sliverlight) so they may use the new and improved Bing Maps.
Search In Footage: Google China, Yahoo Character & Google Pillows
2010: The newest photographs culled from the online, displaying what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve, and extra.
Google Revenues Beat Road, Financial Uncertainty Lingers
2009: Google reported revenues of $5.70 billion for the quarter ended Dec. 31, 2008, a rise of 18% in comparison with the fourth quarter of 2007.
The Rise (And Fall?) Of Actual-Time Search
2009: For all the hassle to place worth into real-time search, notably the place Twitter was involved – Twitter itself could have put an finish to these efforts by asserting new limits on its API.
Microsoft Pronounces Q2 Outcomes, 5,000 Layoffs
2009: The layoff rumors have been true, although the numbers have been lower than anticipated.
Google Needs To Assist Entrepreneurs Do Extra With Much less
2009: The Google AdWords staff has launched a brand new mini-site to assist advertisers attain their targets in mild of the present financial system.
Job Search Engines: The Hottest Factor Going
2009: Job search was the fastest-growing search class within the U.S. in 2008.
Obama Is “Failure” At Google & “Depressing Failure” At Yahoo
2009: President Obama inherited all of the hyperlinks containing anchor textual content with the phrases “depressing failure” in them, aimed toward former president Bush.
Yahoo Search Replace: First Replace Of 2008
2008:Yahoo had been rolling out updates to their “crawling, indexing and rating algorithms” over the previous couple days.
Publicis & Google In Expertise, Media-Planning Partnership
2008: “Google would trade its technological know-how for Publicis’s analytical and media planning experience.”
After A Month, Google Fails The One Hour Assured Press Response Take a look at
2008: The quick response was meant for “company coverage points.”
Google Walks Down Style Avenue: The Oogle Sari
2008: A design in Satya Paul’s assortment was named “Oogle sari” that regarded like a sari
made up of the Google net search outcomes.
Chinese language Kissing Couple Sues Subway Operator For Importing Video To YouTube
2008: The video reportedly drew over 15,000 hits in simply two days and apparently embarrassed the couple tremendously.
Yahoo Search Index Replace – January 2007
2007: Yahoo formally confirmed latest speculations of an index replace happening.
Google’s Blacklist Of Phishing Websites Contained Financial institution Info & Extra Confidential Particulars
2007: Google has quietly eliminated the knowledge, which included usernames and passwords of people, together with credentials for accounts at banks and different monetary establishments.
Wikipedia Nofollows Hyperlinks Once more – Due To SEOs Abusing Wikipedia
2007: This was attributable to a dialogue of a brand new web optimization contest, the place editors have been warned of an onslaught of spam.
BBC To Associate With Google On Video Content material Deal
2007: Google would make a few of BBC’s content material out there by means of Google Video and presumably YouTube.
Google Germany Gone Kaput?
2007: That point when Google Germany disappeared attributable to google.de area registrations shenanigans.
Google In search of To Place Advertisements In Video Video games; In Talks To Purchase Adscape Media
2007: Google was “all the time contemplating new methods to increase Google’s promoting program to learn our customers, advertisers and publishers” – together with in-game promoting.
Google To Present Downloadable E-Books
2007: They hoped to “permit readers to obtain whole books to their computer systems in a format that they may learn on display screen or on cell gadgets akin to a Blackberry.”
Google Provides Sponsored Hyperlinks To Your Search Historical past
2007: Google added your sponsored hyperlink click on exercise to Google Search Historical past.
SuggestLocal Provides Collaboration Instruments For Native Search
2007: It sought to unravel the issue of determining the place to go and what to do with a bunch of colleagues or mates.
From Search Advertising and marketing Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
< January 21 | Search Advertising and marketing Historical past | January 23 >
New on Search Engine Land
Concerning the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
