Twitter has up to date the show of the ‘Bookmark’ possibility within the app, which is considered one of a number of key fixes that Elon Musk had requested in current weeks, as a way to assist increase in-app engagement.
As you may see, on this new format, the Bookmark button has been added to the decrease operate show once you broaden a tweet. That, ideally, will get extra individuals utilizing the choice, which Elon personally views as a ‘silent Like’, and one other measure of engagement with tweets.
See a Tweet you wish to save for later? It must be simple!
Now on iOS, you may Bookmark a Tweet from the Tweet particulars — no extra faucet to share, faucet to avoid wasting. And once you Bookmark a Tweet, you may immediately entry your entire saved Bookmarks. https://t.co/sX2O4sFbBq
— Twitter Help (@TwitterSupport) January 20, 2023
Just a few weeks again, Musk tweeted that Twitter’s Bookmark performance was hidden by ‘obscure UI’, which meant that many customers doubtless didn’t know that it even existed. The worth of Bookmarks is that it offers one other means to work together with a tweet that you could be be thinking about, however could not essentially ‘Like’, as such.
There’s been a lot debate over the terminology of ‘Like’ and what it means in a tweet context, in addition to the usage of the guts icon for the choice. In lots of, if not most, circumstances, a coronary heart in all probability doesn’t characterize the intent of why an individual may faucet on that button, which is why Elon is pushing Bookmarks as a substitute, and a way to tag and flag objects for later reference.
Additionally this:
Sure, that might be added in an upcoming launch. Additionally, in case your tweet is bookmarked, it is going to be handled as a “quiet like” and increment your likes counter.
— Elon Musk (@elonmusk) January 20, 2023
So Bookmarks may even be counted as Likes. Form of. I don’t understand how that works.
Will which have any actual influence on tweet engagement?
In all probability not, however once more, Elon appears to be of the idea that bookmarks – like Group Notes and verification ticks – are literally way more worthwhile than you or I understand.
Possibly he’s proper, and by updating this, and sharing information of that replace together with his 126 million followers, that’ll spark a brand new wave of customers participating with tweets in all new methods – and make Bookmarks a extra related metric consideration for entrepreneurs transferring ahead, because of its influence on tweet attain (given they’re counted as Likes).
Or it doesn’t. Both manner, in all probability not a significant expenditure of time and power from Twitter’s dev staff to strive it out – although given the quantity of smaller errors and points which can be filtering by way of Twitter’s programs proper now, it doesn’t precisely imbue belief that Musk’s ‘hardcore’ administration model finally ends up producing the very best work.
I imply, Twitter’s actually pumping issues out, and getting updates to market sooner than ever. However most usually are not 100%.
Undecided I’d really feel snug if that very same strategy was being utilized to, say, self-driving vehicles. Or rockets.
