This month’s accomplice highlight shines on a longtime TUNE buyer and media accomplice, Aanicca Ventures. Primarily based in Toronto, Aanicca is the dad or mum firm to AdCommunal, and has a few years of on-line advertising expertise working carefully with numerous advertisers, CPA networks, and publishers. Let’s hear what they should share with us beneath.
Q: Are you able to give us a high-level overview of Aanicca Ventures?
A: As a community with an outside-the-box “company” mentality, Aanicca Ventures works with our shoppers to create customized and distinctive acquisition methods for every marketing campaign they run, utilizing our modern advert options!
Q: What are the highest methods you promote manufacturers?
A: Below the Aanicca umbrella there are a number of totally different items that make up our provide community. These embrace AdsFluence (influencer advertising), Life in Stride (content material creation), One World to Give (unique properties), and AdCommunal, which is our predominant advert community part.
Q: What’s the whole attain of your viewers?
A: Creating distinctive methods for every marketing campaign permits the Aanicca staff to pick attain based mostly on our shoppers’ marketing campaign targets and KPIs. The staff has entry to channels with billions of each day energetic customers; nevertheless, we are inclined to phase marketing campaign spends based mostly on the shopper’s must optimize for achievement.
Q: Which verticals carry out the most effective with Aanicca Ventures?
A: Aanicca companions with a few of the largest DTC manufacturers in North America; nevertheless, we’ve discovered essentially the most success in partnering with manufacturers which are targeted on cell acquisition, rewarded acquisition, and shoppers that wish to goal a Gen pop viewers.
Q: Are you able to inform us a couple of profitable marketing campaign you’ve run within the final six months?
A: Working with Aanicca means getting access to high-volume acquisition effort with a give attention to driving down-funnel engagement. Considered one of our prime shoppers within the monetary companies business was in a position to attain over 1,000,000 customers simply final month, and purchase hundreds of latest, registered customers to their app whereas solely paying on a efficiency foundation.
Q: What’s one thing distinctive about Aanicca Ventures?
A: Though Aanicca presents a number of totally different choices much like what manufacturers would usually pay an company a retainer for, Aanicca solely costs on a efficiency foundation and due to this fact, gives our distinctive marketing campaign methods at no extra cost, aside from the agreed-upon mounted CPA worth.
Q: Any traits or insights to share with manufacturers?
A: As competitors to accumulate new customers continues to warmth up, it’s extra vital than ever to make sure all manufacturers have a stable mixture of acquisition channels. Whereas manufacturers could also be seeing plenty of success on conventional UA channels, including an unconventional accomplice like Aanicca to their advertising combine will assist attain new audiences. Manufacturers can benefit from modern acquisition channels their opponents could not have entry to, in an economical, well-packaged resolution.
Should you’re a TUNE buyer and want to work with Aanicca Ventures, merely request an introduction through Join in your TUNE platform. Questions? E mail us at [email protected].
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Creator
Tie Davidson is a 16-year veteran within the Affiliate Advertising and marketing house, and is the brand new Partnerships Supervisor for TUNE, Inc. Earlier than becoming a member of TUNE, Tie labored for a number of widely known affiliate networks and cell platforms the place he specialised in constructing scalable long-term partnerships . Tie at the moment resides in Brooklyn, NY and spends his spare time as a neighborhood meals influencer and blogger.
