31 Influencer Advertising Stats to Know in 2023

Desk of Contents

The Influencer Advertising Panorama

Influencer Advertising Effectiveness

Micro Influencer Stats

Influencer Advertising on Instagram

Influencer Advertising on TikTok

Influencer Advertising on YouTube

Influencer Advertising on Fb

Influencer Advertising Budgets

What’s influencer advertising?

With influencer advertising, manufacturers make use of on-line influencers to advertise their services or products. This makes influencers the intermediary between manufacturers and their viewers.

Whereas a suggestion from a buddy or member of the family is effective, it is solely a one-to-one interplay. However with influencers, this interplay might occur with lots of, 1000’s, and even tens of millions of individuals.

Plus, influencers work onerous to realize their viewers’s belief, making their suggestions extra persuasive than different types of promoting.

For all the explanations above, influencer advertising has turn out to be one of many fastest-growing advertising methods as we speak. So, in the event you’re seeking to faucet into new audiences on-line, working with influencers generally is a highly effective method to do exactly that.

Forms of Influencers

Influencers fall into totally different tiers of “celeb,” sometimes primarily based on their viewers dimension. The three most typical sorts are macro, micro, and nano. Let’s take a more in-depth take a look at every.

Macro influencers

Macro influencers are a step down from conventional celebrities and mega-influencers. They’ve a outstanding on-line presence, commanding anyplace from 100,000 to 1 million followers. As well as, they’ve a broader viewers than micro and nano influencers as a result of they cowl a spread of matters (as a substitute of niching down).

Micro influencers

Greater than half of entrepreneurs who put money into influencer advertising work with micro-influencers. A micro influencer has between 1,000 to 100,000 followers. Their content material sometimes revolves round a particular subject, ardour, or area of interest, making them revered consultants of their discipline.

Nano influencers

Nano influencers have the smallest viewers of the three, however sometimes spark probably the most engagement. These influencers have lower than 1,000 followers and function inside an excellent area of interest group. They’ve constructed an energetic and dependable group who’re prone to suggestions.

1. In 2022, the influencer market within the U.S. was valued at a report 16.4 billion.

2. 1 in 4 entrepreneurs at present leverage influencer advertising.

3. 72% of Gen Z and Millennials comply with influencers on social media.

4. 89% of entrepreneurs who at present have interaction with influencer advertising will enhance or preserve their funding in 2023.

5. 17% of entrepreneurs plan to put money into influencer advertising for the primary time in 2023.

6. 38% of entrepreneurs say producing gross sales was their prime aim for influencer advertising in 2022.

Influencer Advertising Effectiveness

7. 50% of Millennials belief product suggestions from influencers. This drops to 38% for product suggestions from celebrities.

8. 92% of entrepreneurs imagine that influencer advertising is an efficient type of advertising.

9. 33% of Gen Z-ers have purchased a product primarily based on an influencer’s suggestion prior to now three months.

Micro Influencer Stats

10. Micro-influencers generate as much as 60% extra engagement than macro influencers.

11. 44% of entrepreneurs say that the largest advantage of working with micro-influencers is that it’s cheaper.

12. 56% of entrepreneurs who put money into influencer advertising work with micro-influencers.

Influencer Advertising on Instagram

13. Instagram was the most-used influencer advertising platform in the US in 2022.

14. 72% of entrepreneurs used Instagram for influencer campaigns in 2022. This quantity is predicted to develop by 4.1% in 2023.

15. There have been 3.8 million posts tagged with #advert on Instagram in 2021.

16. Way of life and sweetness have been the preferred classes amongst world Instagram influencers in 2021.

17. In 2021, 86% of entrepreneurs from the US enabled shoppability features of their influencer advertising campaigns on Instagram.

Influencer Advertising on TikTok

18. 45% of entrepreneurs used TikTok for influencer advertising campaigns in 2022. This quantity is predicted to develop by 4% in 2023.

19. A TikTok from a macro-influencer (somebody with 100,000 to 1 million followers) receives 38,517 views on common.

Influencer Advertising on YouTube

20. 28% of customers from the US report following a minimum of one digital influencer on YouTube.

21. Dance, music, and gaming have been the hottest classes for YouTube influencers in 2021.

22. YouTube micro influencers (these with 100,000 to 1 million followers) have the best engagement charges on the platform.

23. In 2021, YouTube was the preferred platform to look at gaming influencers for customers in the US and Nice Britain.

Influencer Advertising on Fb

24. 52% of entrepreneurs used Fb for influencer advertising campaigns in 2022.

25. Influencer movies accounted for 60% of video views on Fb in the US in 2022.

Influencer Advertising Budgets

26. In 2022, 39% of entrepreneurs invested 10 to twenty % of their advertising finances into influencer advertising.

27. On common, companies generate $6.50 in income for each $1 invested in influencer advertising.

28. In 2022, influencer advertising spend jumped from 3.69 billion to 4.14 billion within the U.S.

29. The common value per submit from a TikTok mega-influencer (somebody with 1+ million followers worldwide) was $1,034 {dollars} in 2021.

30. The common value per submit from an Instagram mega-influencer (somebody with 1+ million followers worldwide) was $1,200 minimal in 2021.

31. The common value per sponsored video from a YouTube mega-influencer (somebody with 1+ million followers worldwide) was $2,500 minimal in 2021.

Over To You

We hope this spherical up provides you a greater image of the influencer advertising panorama in 2023, in addition to a glimpse into the platforms that may take your influencer campaigns to the following stage.