Google Analytics 4 is introducing three new metrics to the platform this week. The metrics might be accessible to view throughout explorations, segments, viewers, studies, and the Google Analytics knowledge API. The brand new metrics added are:
- Bounce fee
- UTM time period and UTM advert content material
- Conversion fee
1. Bounce fee
Bounce fee is the share of classes that weren’t accomplished attributable to a consumer exiting the touchdown web page. These classes are the alternative of the engagement fee. The Bounce fee metric is obtainable within the Explorations and Reporting Customization.
In GA4, the Bounce fee is calculated in another way than in Common Analytics. You may learn the way the brand new metric is calculated within the assist doc.
2. UTM time period and UTM advert content material
These metrics can be found within the Explorations, Reporting, and Viewers Builder. Google has added each a consumer scope and a session scope dimension. For the UTM content material parameter, you’ll be capable to see the worth assigned to first consumer handbook advert content material in addition to session handbook advert content material. For the UTM time period parameter, you’ll be capable to view the primary consumer handbook time period and session handbook time period.
3. Conversion fee
GA4 is now reporting on the conversion fee for any occasion. This contains each the consumer conversion in addition to the session conversion fee.
You may evaluate the discharge announcement from Google right here.
Why we care. Extra knowledge from Google is often a superb factor, particularly when it comes after the discharge of a brand new product or function. Extra insights into efficiency metrics ought to assist advertisers diagnose and troubleshoot marketing campaign efficiency points.
New on Search Engine Land
About The Creator
Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.
