R.I.P. AMP
In 2022, we revealed what occurred when Search Engine Land shut off AMP.
TL;DR: “We’ve got seen little or no disruption to our visitors and have reaped the good thing about having a clearer image of our viewers analytics.”
We didn’t see any year-over-year declines in visitors that we might tie to AMP except for the lack of pageviews to a handful of items that routinely spike for natural visitors.
Why did Search Engine Land shut off AMP? As we defined in We’re turning off AMP pages at Search Engine Land, it was as a consequence of competitors in Prime Tales (after AMP was now not required for inclusion in Prime Tales) and waning assist by social media platforms.
Learn all about it in What occurred once we turned off AMP.
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From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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